An abbreviation for Professional Audio Visual, Pro AV groups all technologies and equipment used by professionals to communicate, broadcast, interact or collaborate. Giant displays, lights, and sound devices are considered Pro Av products and they are often used in commercial ways such as advertising and marketing.
Common examples of Pro AV are the big interactive displays installed on big cities’ streets or, more recently, things like 3D advertising displays on buildings.
Companies like pro AV technology because it’s an excellent way to interact with customers, and the possibilities are often unlimited. Pro AV allows companies to be as original as possible, producing more talking points and making a more significant impact.