The Ultimate Guide to Partner Programmes
2024 edition
Overview
Partner programmes are business strategies created by vendors to link them to their channel partners. These programmes aim to convince channel partners to recommend or sell the vendors’ products.
Partner programmes can come in many different forms, and all vendors have different ways of rolling out channel strategies. This can change depending on the market, size of business, and types of products sold.
These programmes often have many features, such as technical training and sales enablement, deal registration or marketing assets. There are often sales incentives, awards, recognitions, and other bonuses involved in programmes as well.
Analyst reports
![Story image](../../../../../uploads/story/2024/08/28/preview_techday_7fb2104e51e29eeafc90.webp)
Frost & Sullivan on Advanced Persistent Threat Protection
Check Point to acquire Cyberint, enhancing SOC capabili...
Last week
![Story image](../../../../../uploads/story/2024/05/16/preview_img-vw9SGoQVa78c6Gm8c86gMbQq.webp)
Gartner on CRM
Salesforce partners with NTT DATA to optimise applicati...
Thu, 16th May 2024
![Story image](../../../../../uploads/story/2024/05/13/preview_img-azkPC8dL7j5qN7CYi2ZK9GsO.webp)
Forrester Research on Hyperscale
Global IT service industry to reach $2 trillion by 2028
Mon, 13th May 2024
![Story image](../../../../../uploads/story/2024/04/18/preview_img-VxzPTkX7RZFaSen2krOevYJG.webp)
IDC on Hyperscale
SAS expands managed services portfolio to Amazon Web Se...
Fri, 19th Apr 2024
![Story image](../../../../../uploads/story/2024/04/15/preview_img-eZDnaxK4aksEPkSIdIQN4deE.webp)
Canalys on IT Training
Infinigate launches digital platform to aid business di...
Mon, 15th Apr 2024
Expert columns
![Story image](../../../../../uploads/story/2024/08/29/preview_image002__11_.webp)
By Michael Coates of Aiven
The roadmap to compliance: The intersection between ris...
Last week
![Story image](../../../../../uploads/story/2024/08/23/preview_techday_2934cea6445d372b26de.webp)
By Avec
The three things businesses are getting wrong with auto...
Last month
![Story image](../../../../../uploads/story/2024/07/17/preview_Piotr_Korzeniowski_CEO_Piwik_PRO.webp)
By Piotr Korzeniowski of Piwik PRO
How to optimize your brand’s eCommerce site around key ...
Wed, 17th Jul 2024
![Story image](../../../../../uploads/story/2024/05/24/preview_image0012.webp)
By Michael Coates of Aiven NZ
Managing data effectively in the face of changing regul...
Fri, 24th May 2024
![Story image](../../../../../uploads/story/2024/04/08/preview_Richard_Sorosina_-_CTSO_ANZ_Qualys__1_.webp)
By Richard Sorosina of Qualys
Software supply chain security: Finding the weakest lin...
Mon, 8th Apr 2024
Interviews
![Story image](../../../../../uploads/story/2024/08/23/preview_final.webp)
Discussing Unified Communications
Exclusive: Precisely's glowing innovation in data integ...
3 days ago
![Story image](../../../../../uploads/story/2024/08/01/preview_eric_helmer_final.webp)
Discussing Managed Services
Exclusive: Rimini Street's CTO on AI, future of ERP sys...
Last month
![Story image](../../../../../uploads/story/2024/04/29/preview_img-4kV8xA8TNX4BDdB89E10IR2B.webp)
Discussing Managed Services
Exclusive: How SonicWall is staying ahead of cyber thre...
Fri, 24th May 2024
![Story image](../../../../../uploads/story/2024/03/28/preview_Anthony_Woodward_1_1200x677.webp)
Discussing Collaboration
Exclusive: Logicalis Australia highlights CIOs stance o...
Thu, 4th Apr 2024
![Story image](../../../../../uploads/story/2024/02/20/preview_img-M6F8oze3TTdt378PNod6Fkz0.webp)
Discussing Software
Exclusive: How NetApp's S3 Academy is fostering new tal...
Tue, 20th Feb 2024
More expert columns
![Story image](../../../../../uploads/story/2024/04/02/preview_img-gQVjgofLqIB45vgx63AZisJV.webp)
By Sanjiv Verma of CommScope
Top three tech challenges and solutions Australian ente...
Tue, 2nd Apr 2024
![Story image](../../../../../uploads/story/2024/03/06/preview_Kate-Massey-Searchspring-Head-of-APAC-2024-03.webp)
By Kate Massey of Searchspring
IWD 2024: Scaling for success - vision, values, and peo...
Fri, 8th Mar 2024
![Story image](../../../../../uploads/story/2024/03/04/preview_Mani_Keerthi__Nagothu_SentinelOne_1_.webp)
By Mani Keerthi Nagothu of SentinelOne
IWD 2024: The qualities that make women shine as CISOs
Thu, 7th Mar 2024
![Story image](../../../../../uploads/story/2024/02/27/preview_img-eP7yQ84o7tnYEDTmvqsN4u6v.webp)
By Staff Writer
QIC collaboration leads to Project Safe-Guard creation
Tue, 27th Feb 2024
![Story image](../../../../../uploads/story/2024/02/14/preview_img-WCfYmsozGQxrPameoPSjxTaI.webp)
By Nicola Stewart of Projectworks
Mastering year-round profitability at your consultancy ...
Fri, 23rd Feb 2024
![Story image](../../../../../uploads/story/2024/02/21/preview_David_Griffith_Landscape.webp)
By David Griffith of Atturra
Why Data Readiness is critical for winning AI Deploymen...
Wed, 21st Feb 2024
Top players
You can read more from the top players Recogni, Vested, Ingram Micro, Microsoft, and Hewlett Packard Enterprise.
Recent news
![Story image](../../../../../uploads/story/2024/09/05/preview_techday_18ad3838bb97d52aa1a4.webp)
About Financing
NTT New Zealand reports reduced losses but faces challe...
3 days ago
![Story image](../../../../../uploads/story/2024/09/03/preview_techday_c65b313bd1f057528c71.webp)
About Network Infrastructure
Zyxel expands network engineer training with new course...
4 days ago
![Story image](../../../../../uploads/story/2024/08/30/preview_techday_7b45d38fe4f373640c12.webp)
About Software
AoFrio unveils energy-efficient AoFrio INSIDE for refri...
Last week
![Story image](../../../../../uploads/story/2024/08/29/preview_techday_546e242b4a3d7dfff9ec.webp)
About Cloud Services
NinjaOne joins AWS Partner Network to boost endpoint se...
Last week
![Story image](../../../../../uploads/story/2024/08/28/preview_techday_289e2d1e105542b39ca1.webp)
About Cloud Services
Arrow Electronics named Cloud Commerce Manager for Broa...
Last week
More news
![Story image](../../../../../uploads/story/2024/08/09/preview_techday_3dbb2db8541f7043afea.webp)
About Mobile Device Management
Jamf unveils Global Partner Program to drive partner gr...
Last month
![Story image](../../../../../uploads/story/2024/08/06/preview_techday_5195a8f9e261a56ffaf3.webp)
About Printing
Ricoh earns Cisco gold partner status in Asia-Pacific r...
Last month
![Story image](../../../../../uploads/story/2024/08/06/preview_Charlie_Wood__Wiise_CEO.webp)
About Partner Awards
Wiise Partner Awards 2024: celebrating excellence & inn...
Last month
![Story image](../../../../../uploads/story/2024/08/02/preview_techday_229ec930e9412def2e43.webp)
About Resellers
Veracode unveils enhanced global partner programme amid...
Last month
![Story image](../../../../../uploads/story/2024/08/01/preview_techday_a99bc9b1dbe5e4d88fba.webp)
About Marketing strategy
John Lewis enhances retail media capabilities for brand...
Thu, 1st Aug 2024
Even more news
![Story image](../../../../../uploads/story/2024/07/30/preview_techday_7cf82543c60c00f6124e.webp)
About Cloud Services
Yospace joins Akamai programme to boost media ad revenu...
Wed, 31st Jul 2024
![Story image](../../../../../uploads/story/2024/07/31/preview_techday_45cd61f7b3f0848d0954.webp)
About Ransomware
Qualys unveils TruRisk Eliminate to streamline cybersec...
Wed, 31st Jul 2024
![Story image](../../../../../uploads/story/2024/07/26/preview_techday_4bb53d5fb61abdad42ff.webp)
About Storage
Hitachi Vantara unveils new AI-ready infrastructure & s...
Fri, 26th Jul 2024
![Story image](../../../../../uploads/story/2024/07/23/preview_techday_debafa488b11e5451267.webp)
About Data Protection
Konica Minolta report reveals 2024 Australian IT trends
Wed, 24th Jul 2024
![Story image](../../../../../uploads/story/2024/07/22/preview_techday_a8aee6c4831e48972110.webp)
About Insurance
Report reveals 95% of UK, US firms struggle with data i...
Tue, 23rd Jul 2024
Job moves
![Story image](../../../../../uploads/story/2024/08/08/preview_David_McKeering_2__1_.webp)
Move at NTT Data
NTT DATA appoints David McKeering as new ANZ CEO
Last month
![Story image](../../../../../uploads/story/2024/07/29/preview_Mark_Badenach.webp)
Move at Microsoft
Cevo appoints Mark Badenach as new Sales Director
Mon, 29th Jul 2024
![Story image](../../../../../uploads/story/2024/07/17/preview_joyjohnson-profile-image.webp)
Move at UK Government
Intelliworx promotes Johnson to lead client operations ...
Wed, 17th Jul 2024
![Story image](../../../../../uploads/story/2024/07/09/preview_Dave_Watson_HE_040724___1_.webp)
Move at Salesforce
Healthengine appoints David Watson as new Chief Commerc...
Tue, 9th Jul 2024
![Story image](../../../../../uploads/story/2024/07/08/preview_Priscila_Bernardes_2(2).webp)
Move at Lancom Technology
Lancom names Priscila Bernardes as new CEO after acquis...
Mon, 8th Jul 2024
Other guides
You can read other related guides from Network Infrastructure, Artificial Intelligence, Breach Prevention, Marketing Technologies, and Cybersecurity.
Powered by