The Ultimate Guide to Partner Programmes

2026 · Indian Edition

Explore the dynamic landscape of Partner Programmes in the technology sector, where collaborations between vendors and service providers are pivotal. These programmes are designed to equip partners with tools, resources, training, and incentives to jointly drive growth, innovation, and customer success across diverse IT domains including cloud services, cybersecurity, data management, and digital transformation.

By engaging with the latest stories, readers can gain insights into how partner ecosystems evolve to meet emerging challenges and opportunities. From new initiatives aimed at enhancing partner profitability to programmes fostering talent development and technical expertise, these narratives showcase how strategic partnerships are shaping the future of technology delivery and creating mutual value in a rapidly changing market.

Indian Partner Programmes news
Analyst Insights
Rubrik launches Google Cloud tools for AI governance
Gartner · Partner Programmes · Storage
Last week
Gigamon eyes AI-led surge in network observability
IDC · Partner Programmes · Virtualisation
This month
Legacy tech blocks AI projects across Asia Pacific
IDC · Partner Programmes · Hybrid Cloud
This month
Rafay & Argentum AI strike software orchestration deal
Gartner · Partner Programmes · Virtualisation
This month
Arctic Wolf wins Gartner Customers' Choice for MDR
Gartner Peer Insights · Partner Programmes · Cloud Security
This month
Expert columns
Turning security into a story: How managed service providers use reporting to drive retention and revenue
By Scott Jenkins of SonicWall
Last week
How MH Enterprise turns trust into cybersecurity success
By Gaëlle Perrin of SonicWall
Last week
Supporting service providers with their global ambitions
By Mike Mills of Gamma
Last week
How Atomgate uses education and partnership to drive successful SonicWall upgrades
By Gaëlle Perrin of SonicWall
This month
Agentic commerce and the evolution of retail purchase behaviour
By Sangeeta Mudnal of Glu
This month
Why Legal Services demand is about to grow, not shrink
By Jamie Ng of Ashurst
This month
The biggest shift in M&A: Strategic and cultural fit first (then financial)
By Matt Reck of Fortra
This month
Pivoting marketing strategy in the face of a recession
By Azadeh Williams of AZK Media
This month
Why the next phase of AI adoption will be determined less by models and more by data foundations
By Will LaForest of Confluent
This month
How Apograph uses proactive firewall upgrades to protect clients and control costs
By Gaëlle Perrin of SonicWall
This month
The evolving role of the CSO: From technical guardian to business strategist
By Bill O’Connell of Commvault
Last month
How cybersecurity partner programs are evolving in 2026
By Allison Clarke of SonicWall
Last month
Points, personalisation and innovation: How industry leaders are redefining loyalty
By Eagle Eye
Last month
How Sourcepass turns firewall upgrades into a competitive edge
By Gaëlle Perrin of SonicWall
Last month
AI agents vs AI automations: how to get the mix right in your future marketing strategy
By Pipin Firmansyah of Manning & Co
Last month
Interviews
Exclusive: Google sees success with niche AI playbooks
Discussing Cloud Services
Last week
Scale By Avec says strategic hiring is the key in the age of AI
Discussing Collaboration
Last month
Milestone turns video data into AI-driven intelligence
Discussing Software-as-a-Service
Last month
Exclusive: Edifier outlines next phase of global audio strategy
Discussing Headphones
Tue, 10th Feb 2026
Exclusive: Celonis' Pascal Coubard shares APAC ambitions and growth
Discussing Procurement
Thu, 11th Dec 2025
Recent news
Netskope launches Mumbai management plane for Indian data
About Firewalls
This month
CloudKeeper wins AWS AI competency as demand grows
About Software-as-a-Service
This month
AI&Beyond launches partner circle for enterprise AI
About Education, Learning & Training
This month
Cloud.in wins AWS MSP status in cloud services push
About Cloud Services
This month
Consistent launches Hornet & Raptor Micro ATX cabinets
About PC Hardware
This month
Consistent launches RapidCool & Motion ARGB coolers
About Gaming
Last month
ABB, TCS deepen industrial AI & factory modernisation pact
About Cloud Services
Last month
Schneider Electric promotes Sumati Sahgal for data centres
About Cloud Services
Last month
TCS & Amadeus partner on AI-led airline retail tech
About IT services
Last month
Lexar blends AFA football tie-up with India expo push
About Storage
Last month
Consistent unveils IcePulse & HydroCool AIO coolers
About Gaming
Last month
Gorilla & Yotta to deploy USD $500m AI GPUs in India
About Cloud Services
Last month
IIM Ahmedabad spotlights digital public infrastructure
About Public Sector
Last month
Tech Data & NetApp unveil AI Test Drive hub in India
About IT services
Last month
From participation to influence: redefining women's leadership in india's technology transformation era
About Cloud Services
Last month
Consistent wins BIS-ER nod for 'Made in Bharat' CCTV
About Storage
Last month
Blue Cloud Softech wins nod for national ISP licence
About Cloud Services
Thu, 19th Feb 2026
Smart Home Expo 2026 returns to Mumbai with 450+ brands
About Printing
Thu, 19th Feb 2026
Orient hit by supply strains, wins new digital deals
About Cloud Services
Tue, 17th Feb 2026
Futurense launches academy to train AI deployment talent
About Software-as-a-Service
Wed, 11th Feb 2026
Job moves
Schneider Electric promotes Sumati Sahgal for data centres
Move at Schneider Electric
Last month
Cloud.in names Vishal Dhanfule West India sales head
Move at Microsoft
Fri, 9th Jan 2026
NetApp appoints Premalakshmi Ramakrishnan to lead India
Move at Cisco
Tue, 6th Jan 2026
Cloud.in appoints Vishwas Gupta as new India Sales Head to drive growth
Move at Cloud.in
Thu, 16th Oct 2025
Westcon-Comstor names Manish Israni CTO for India & SAARC
Move at Symantec
Mon, 23rd Jun 2025
Intralink opens offices in India to drive cross-border growth
Move at International Monetary Fund
Thu, 1st May 2025
Top players
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