TD SYNNEX expands Destination AI for SMBs globally

TD SYNNEX has added new small and medium-sized business-focused features to its Destination AI framework, with the additions available globally.

The expansion targets channel partners serving SMB customers who want a more standardised path from identifying AI opportunities to deploying tools for end users. The updated framework adds SMB-specific experiences in AI Game Plan and TD SYNNEX Cloud Labs, alongside a new AI Skills Marketplace in StreamOne and dedicated training.

Destination AI for SMBs is organised around five areas: enablement, discovery, proof of value, delivery and adoption. The structure is designed to guide partners from assessing customer needs through to validating and deploying AI-related tools.

The move reflects a broader push by technology distributors and vendors to turn demand for artificial intelligence into services and repeat business among smaller customers, which often have fewer internal technical resources than large enterprises. For partners, that has created pressure to show practical results quickly and package AI work into repeatable offers.

Under the update, AI Game Plan includes SMB-specific experiences to help partners identify and rank AI use cases based on customer priorities and intended business outcomes. TD SYNNEX Cloud Labs has also been tailored for SMB-focused proof-of-value work, allowing partners and customers to test use cases and AI Skills before wider deployment.

Another part of the launch is the AI Skills Marketplace in StreamOne, which gives partners access to reusable AI Skills across sales, marketing, customer support, operations and knowledge management. These AI Skills are available at no cost, although TD SYNNEX said they could also drive revenue through AI licence adoption, higher consumption and demand for related services.

A dedicated AI Skills Foundations course has also been added. The training is intended to help partners develop the knowledge needed to identify, position and support AI opportunities for SMB customers.

Market demand

TD SYNNEX linked the rollout to rising interest in AI among smaller businesses, particularly where products can be implemented without long deployment cycles and where users can see a clear business case. It cited IDC research showing that SMBs are prioritising tools that are straightforward to implement and demonstrate clear value.

That emphasis is reflected in the design of the offer. Rather than framing AI around general productivity gains, TD SYNNEX is steering partners towards more specific business functions where software can be tied to day-to-day processes.

"The conversation around AI is no longer about possibility. It's about execution," said Sergio Farache, Chief Strategy and Technology Officer at TD SYNNEX.

"To drive AI adoption among SMBs, the focus needs to shift beyond productivity use cases like improving emails, documents and presentations and toward solutions that address core business needs and processes. The initial AI Skills available through Destination AI for SMBs focus on high-impact business domains including sales, marketing, customer support, operations and knowledge management, helping partners connect AI investments to measurable business outcomes. As adoption grows, we will continue expanding the skills, domains and use cases available through the Destination AI framework," Farache said.

The framework is intended to help resellers start with narrower use cases and expand over time, lowering the barrier to entry for partners that may not yet have a fully formed AI practice. In practical terms, it combines assessment tools, test environments, packaged skills and training into a single route partners can use across multiple customers.

Partner response

Axians, a Brazil-based TD SYNNEX customer, said the additions could support a more consultative approach with SMB clients. Its comments reflect a common issue for channel partners: many end users are interested in AI but need help identifying applications that justify the spending.

"Our SMB customers recognize the potential of AI, but they often need guidance in identifying the use cases that can truly deliver business value," said Juliano Carboneri Francisco, Head of Technology at Axians, a Brazil-based TD SYNNEX customer.

"The new Destination AI capabilities strengthen our consultative approach, enabling us to accelerate the identification, validation, and implementation of AI solutions aligned with each organization's strategic priorities. More than adopting new technologies, our focus is helping customers transform AI investments into measurable business outcomes, including revenue growth, operational efficiency, and better decision-making. Destination AI helps make that journey more structured, scalable, and outcome-focused," Francisco said.

TD SYNNEX supports more than 150,000 customers across more than 100 countries, giving it a large channel base through which to distribute new AI-related tools and services.