The Ultimate Guide to Customer Data Platforms
2024 edition
Overview
Also known as CDP.
Nowadays, every business must have information and data about their customers for better business results. In order to manage this in large volumes, Customer Data Platforms are both great analytical devices and powerful marketing tools.
CDPs are databases that can store and centralise first, second and third-party data. Data collected comes from the customers and is divided into several sources. CDP can collect primary data, interaction data and behavioural data.
Analyst reports
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FMI on CDP & CRM
Campaign management software market to reach $10.2B by ...
4 days ago
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FMI on CDP & Hybrid Cloud
Global cloud governance market to reach USD $3.87bn by ...
This month
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Forrester Research on CDP & MarTech
Chargebee appoints new leaders as market reaches USD $1...
Last month
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Gartner on CDP & Data Analytics
Neo4j partners with Snowflake to enhance data science i...
Last month
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Frost & Sullivan on CDP & MarTech
Adaptive Shield expands SSPM platform for complex data ...
Thu, 30th May 2024
Expert columns
![Story image](../../../../../uploads/story/2024/07/17/preview_Piotr_Korzeniowski_CEO_Piwik_PRO.webp)
By Piotr Korzeniowski of Piwik PRO
How to optimize your brand’s eCommerce site around key ...
Last week
![Story image](../../../../../uploads/story/2024/07/02/preview_techday_f99db4594e7f0a3aa20d.webp)
By Teresa Sperti of Arktic Fox
Australian retailers struggling to deliver best of bree...
This month
![Story image](../../../../../uploads/story/2024/06/19/preview_Simon_Le_Grand_Lightspeed_2.webp)
By Simon Le Grand of Lightspeed
Clicks, customers, and ROI: Harnessing the power of mul...
Last month
![Story image](../../../../../uploads/story/2024/06/17/preview_SharrynNapier_GitHub__1_.webp)
By Sharryn Napier of GitHub
How to navigate the micro-macro dichotomy of GenAI
Last month
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By Billy Loizou of Amperity
First-party data getting you down? 5 Tactics that will ...
Last month
Interviews
![Story image](../../../../../uploads/story/2024/06/19/preview_Gaurav_Pathak.webp)
Discussing Data management
Exclusive: Informatica reveals benefits of CLAIRE GPT
Last month
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Discussing Data management
Exclusive: The ten year partnership between NetApp and ...
Thu, 16th May 2024
![Story image](../../../../../uploads/story/2024/03/06/preview_img-FGWwx3vqnuqqPkvRN76SlT52.webp)
Discussing IT services
Exclusive: How Rimini Street continues to innovate with...
Wed, 6th Mar 2024
![Story image](../../../../../uploads/story/2023/08/29/preview_GettyImages-1191015777.webp)
Discussing Business Intelligence
The power behind personalised customer journeys
Mon, 4th Sep 2023
More expert columns
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By Rod Lester of NICE
Taking the next step forward in the contact centre evol...
Thu, 30th May 2024
![Story image](../../../../../uploads/story/2024/05/28/preview_MixCollage-28-May-2024-01-12-PM-8955.webp)
By Staff Writer
How AI will impact customer loyalty programs
Tue, 28th May 2024
![Story image](../../../../../uploads/story/2024/05/23/preview_img-LkVEis9k67IWETwbadbXHMIC.webp)
By Annexa
How AI is used in cloud ERPs - now and in the future
Fri, 24th May 2024
![Story image](../../../../../uploads/story/2024/05/20/preview_img-xY8PCTY2ZkogRXrSlWvfhpfz.webp)
By Yann Burden of Pendula
SMS Marketing: Balancing Benefits for Telcos While Avoi...
Tue, 21st May 2024
![Story image](../../../../../uploads/story/2024/05/03/preview_img-WMxZ22U4pOz2ONWUS9DTYHy5.webp)
By Paco Albie of Digital Immersion
Debunking the “Three Year Lie”: A new approach to retai...
Fri, 3rd May 2024
![Story image](../../../../../uploads/story/2024/05/02/preview_img-HxlMgvs503iLLYQpm6B2e2yW.webp)
By Jonathan Tanner of Barracuda Networks
The remote desktop tools most targeted by attackers in ...
Thu, 2nd May 2024
Top players
Recent news
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About Cloud Services
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Yesterday
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2 days ago
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About IT Training
Digital Balance partners with Insider for advanced pers...
3 days ago
More expert columns
![Story image](../../../../../uploads/story/2024/05/02/preview_img-HxlMgvs503iLLYQpm6B2e2yW.webp)
By Jonathan Tanner of Barracuda Networks
The remote desktop tools most targeted by attackers in ...
Thu, 2nd May 2024
![Story image](../../../../../uploads/story/2024/04/23/preview_img-I246RjPkBuEfURlTlmDtDSDv.webp)
By Joyce Gordon of Amperity
Unleash the potential of AI and elevate customer-centri...
Tue, 23rd Apr 2024
![Story image](../../../../../uploads/story/2024/04/19/preview_img-aE7yWJIT0qlR6PWzXRtHB3L4.webp)
By Jonathan Reeve of Eagle Eye
Artificial Intelligence and the Retail Personalisation ...
Fri, 19th Apr 2024
![Story image](../../../../../uploads/story/2024/04/04/preview_Sarah_J.webp)
By Sarah Jarvis of Eagle Eye
Loyalty, data and “The Golden Rule” behind customer suc...
Thu, 4th Apr 2024
![Story image](../../../../../uploads/story/2024/04/04/preview_Conan_Bradley_Kordia.webp)
By Conan Bradley of Kordia
Rebuilding after ransomware – The case of The British L...
Thu, 4th Apr 2024
![Story image](../../../../../uploads/story/2024/04/02/preview_Joyce_Gordon_v2.webp)
By Joyce Gordon of Amperity
Unpacking AI-powered marketing with good versus poor qu...
Tue, 2nd Apr 2024
Even more expert columns
![Story image](../../../../../uploads/story/2024/04/02/preview_Joyce_Gordon_v2.webp)
By Joyce Gordon of Amperity
Unpacking AI-powered marketing with good versus poor qu...
Tue, 2nd Apr 2024
![Story image](../../../../../uploads/story/2024/03/08/preview_img-nm7qwqNygO1niBHDUYLzLGe7.webp)
By David Beer of Cogo - Global Head of Enterprise Solutions & Partnerships
The power of embedded green finance
Mon, 11th Mar 2024
![Story image](../../../../../uploads/story/2024/03/06/preview_Brenda_Lazcano_Final.webp)
By Brenda Lazcano of Extreme Networks
IWD 2024: The lessons I’ve learned from a life on the m...
Fri, 8th Mar 2024
![Story image](../../../../../uploads/story/2024/03/08/preview_Untitled-1.webp)
By Teresa Sperti and Joyce Gordon of Arktic Fox, Amperity
IWD 2024: Celebrating Innovation on International Women...
Fri, 8th Mar 2024
![Story image](../../../../../uploads/story/2024/03/07/preview_EDT_Pene_Barton_copy.webp)
By Penelope Barton of Crimson Global Academy
IWD 2024: AI as your child's new study buddy and guide
Thu, 7th Mar 2024
![Story image](../../../../../uploads/story/2024/03/01/preview_img-736euy27RAMXgGdFKUQZFCBU.webp)
By Fahmi Mohammed of Brave Bison
Artificial Intelligence: The key to Customer Lifetime V...
Fri, 1st Mar 2024
![Story image](../../../../../uploads/story/2024/02/29/preview_img-0BvVAuV2KkdBx1hpfu1wtQqs.webp)
By Vipul Aggarwal of BetterCommerce
The strategic imperative of integrating offline and onl...
Thu, 29th Feb 2024
![Story image](../../../../../uploads/story/2024/02/28/preview_Tim_Davoren.webp)
By Tim Davoren of Logicalis Australia
Customer-centric cybersecurity incident response vital ...
Wed, 28th Feb 2024
![Story image](../../../../../uploads/story/2024/02/09/preview_img-dZ2gnGgUYroSBikWPjmbUE9r.webp)
By Liz Adeniji of Twilio
Is precise personalisation killing creativity?
Thu, 22nd Feb 2024
![Story image](../../../../../uploads/story/2024/02/16/preview_Theo_Hourmouzis__Regional_VP__Snowflake.webp)
By Theo Hourmouzis of Snowflake
Addressing the 4 key challenges of designing a data and...
Fri, 16th Feb 2024
More news
![Story image](../../../../../uploads/story/2024/07/24/preview_techday_b6fa23f4ad552bbbd85f.webp)
About Customer Relationship Management
Salesforce unveils fully autonomous AI customer service...
3 days ago
![Story image](../../../../../uploads/story/2024/07/17/preview_techday_80a7755f2a38f85b19c8.webp)
About Ransomware
ReliaQuest report notes 20% spike in ransomware Q2 2024
Last week
![Story image](../../../../../uploads/story/2024/07/17/preview_techday_ea83a32ccf99ce2a50c8.webp)
About Phishing
Kaspersky reports surge in hybrid phishing campaigns fo...
Last week
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About Mobile Apps
Raiffeisen Bank partners with Fivetran for data transfo...
Last week
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About Customer service
Lion Parcel partners with Salesforce to boost AI-driven...
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Even more news
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About Marketing Technologies
Eagle Eye’s Jonathan Reeve weighs in on AI Appreciation...
Last week
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About Management
AI Appreciation Day and the age of Gen AI
Last week
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About Digital Marketing
Unprepared executives face challenges with Google's coo...
Last week
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About Collaboration
Shiprocket deploys on Snowflake AI Data Cloud for bette...
Last week
![Story image](../../../../../uploads/story/2024/07/10/preview_techday_4a16d4f58262e86df315.webp)
About Encryption
Figma launches AI-driven tools with strong privacy focu...
This month
Job moves
![Story image](../../../../../uploads/story/2024/07/24/preview_GregCzajkowski.webp)
Move at Google
Greg Czajkowski joins Celonis as EVP of engineering
3 days ago
![Story image](../../../../../uploads/story/2024/07/23/preview_2_-__Names_L-R__Iman_Muhammad__Regional_Vice_President_and_Country_Director__Salesforce_Indonesia__Sujith_Abraham__Senior_Vice_President_and_General_Manager__Salesforce_ASEAN.webp)
Move at Salesforce
Salesforce appoints Iman Muhammad as leader, opens Jaka...
4 days ago
![Story image](../../../../../uploads/story/2024/07/09/preview_Dave_Watson_HE_040724___1_.webp)
Move at Salesforce
Healthengine appoints David Watson as new Chief Commerc...
This month
![Story image](../../../../../uploads/story/2024/06/21/preview_MixCollage-21-Jun-2024-12-07-PM-11.webp)
Move at SAP
Workato adds new leaders amid ambitious growth plans
Last month
![Story image](../../../../../uploads/story/2024/04/11/preview_Martyn_Hoogakker_GVP_and_GM_EMEA_Rimini_Street.webp)
Move at SAP
Rimini Street taps Martyn Hoogakker for EMEA leadership...
Thu, 11th Apr 2024
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