The Ultimate Guide to Customer Data Platforms
2024 edition
Overview
Also known as CDP.
Nowadays, every business must have information and data about their customers for better business results. In order to manage this in large volumes, Customer Data Platforms are both great analytical devices and powerful marketing tools.
CDPs are databases that can store and centralise first, second and third-party data. Data collected comes from the customers and is divided into several sources. CDP can collect primary data, interaction data and behavioural data.
Analyst reports
![Story image](../../../../../uploads/story/2024/09/03/preview_techday_3f7d36768c4c5f38abd1.webp)
Forrester Research on CDP & CX
Zendesk launches Relay to enhance customer communicatio...
6 days ago
![Story image](../../../../../uploads/story/2024/08/22/preview_techday_480738ac63458f0bdf4e.webp)
Gartner on CDP & CRM
Rubrik unveils Salesforce Data Protection for enhanced ...
Last month
![Story image](../../../../../uploads/story/2024/08/16/preview_techday_67320a86d124946ecce0.webp)
Canalys on CDP & Virtualisation
Hyperscaler cloud marketplaces to reach USD $85 billion...
Last month
![Story image](../../../../../uploads/story/2024/07/22/preview_techday_72831a1d42a308b0339b.webp)
FMI on CDP & CRM
Campaign management software market to reach $10.2B by ...
Tue, 23rd Jul 2024
![Story image](../../../../../uploads/story/2024/07/05/preview_techday_5d9abaa38b60a10024d0.webp)
FMI on CDP & Hybrid Cloud
Global cloud governance market to reach USD $3.87bn by ...
Fri, 5th Jul 2024
Featured news
![Story image](../../../../../uploads/story/2024/08/23/preview_final.webp)
About Unified Communications
Exclusive: Precisely's glowing innovation in data integ...
3 days ago
![Story image](../../../../../uploads/story/2024/08/01/preview_eric_helmer_final.webp)
About Managed Services
Exclusive: Rimini Street's CTO on AI, future of ERP sys...
Last month
![Story image](../../../../../uploads/story/2024/06/19/preview_Gaurav_Pathak.webp)
About Data management
Exclusive: Informatica reveals benefits of CLAIRE GPT
Tue, 25th Jun 2024
Expert columns
![Story image](../../../../../uploads/story/2024/08/30/preview_techday_5975d6bd3755bcf0634b.webp)
By Spencer Bailey of Meta
Working smarter not harder: Four ways AI can support yo...
Last week
![Story image](../../../../../uploads/story/2024/08/13/preview_techday_4c6353f111177f9b079f.webp)
By Jonathan Reeve of Eagle Eye
Are you maximising Customer Lifetime Value (CLV) with y...
Last month
![Story image](../../../../../uploads/story/2024/08/08/preview_techday_e02604d8fdc8f6ee1629.webp)
By Lincoln Lincoln of CloudBlue
How to boost your reselling efforts in the subscription...
Last month
![Story image](../../../../../uploads/story/2024/07/31/preview_techday_d6f8063493c0845425fc.webp)
By Billy Loizou of Amperity
Digital disruption and ‘customer lifetime value’
Wed, 31st Jul 2024
![Story image](../../../../../uploads/story/2024/07/31/preview_Vasko_Ckorovski_headshot_1.webp)
By Vasko Ckorovski of SHOPLINE
From cybersecurity, to personalisation and AI: How are ...
Wed, 31st Jul 2024
Interviews
![Story image](../../../../../uploads/story/2024/08/23/preview_final.webp)
Discussing Unified Communications
Exclusive: Precisely's glowing innovation in data integ...
3 days ago
![Story image](../../../../../uploads/story/2024/08/01/preview_eric_helmer_final.webp)
Discussing Managed Services
Exclusive: Rimini Street's CTO on AI, future of ERP sys...
Last month
![Story image](../../../../../uploads/story/2024/06/19/preview_Gaurav_Pathak.webp)
Discussing Data management
Exclusive: Informatica reveals benefits of CLAIRE GPT
Tue, 25th Jun 2024
![Story image](../../../../../uploads/story/2024/05/13/preview_Untitled-1.webp)
Discussing Data management
Exclusive: The ten year partnership between NetApp and ...
Thu, 16th May 2024
![Story image](../../../../../uploads/story/2024/03/06/preview_img-FGWwx3vqnuqqPkvRN76SlT52.webp)
Discussing IT services
Exclusive: How Rimini Street continues to innovate with...
Wed, 6th Mar 2024
More expert columns
![Story image](../../../../../uploads/story/2024/07/30/preview_techday_2548d2c959b5a3fd3b25.webp)
By Ben Chamlet of Segment at Twilio
Five steps to enhance your data strategy using AI
Tue, 30th Jul 2024
![Story image](../../../../../uploads/story/2024/07/17/preview_Piotr_Korzeniowski_CEO_Piwik_PRO.webp)
By Piotr Korzeniowski of Piwik PRO
How to optimize your brand’s eCommerce site around key ...
Wed, 17th Jul 2024
![Story image](../../../../../uploads/story/2024/07/02/preview_techday_f99db4594e7f0a3aa20d.webp)
By Teresa Sperti of Arktic Fox
Australian retailers struggling to deliver best of bree...
Tue, 2nd Jul 2024
![Story image](../../../../../uploads/story/2024/06/19/preview_Simon_Le_Grand_Lightspeed_2.webp)
By Simon Le Grand of Lightspeed
Clicks, customers, and ROI: Harnessing the power of mul...
Wed, 19th Jun 2024
![Story image](../../../../../uploads/story/2024/06/17/preview_SharrynNapier_GitHub__1_.webp)
By Sharryn Napier of GitHub
How to navigate the micro-macro dichotomy of GenAI
Tue, 18th Jun 2024
![Story image](../../../../../uploads/story/2024/06/06/preview_img-e4LW6f0hwNhVmts3DPprGX9j.webp)
By Billy Loizou of Amperity
First-party data getting you down? 5 Tactics that will ...
Thu, 6th Jun 2024
Top players
Recent news
![Story image](../../../../../uploads/story/2024/09/06/preview_techday_7d87f1a678736037a92b.webp)
About Sales
Salesforce introduces integrated upgrade with Salesforc...
2 days ago
![Story image](../../../../../uploads/story/2024/09/05/preview_techday_f17a7a4cbc9d8595801f.webp)
About Collaboration
Certinia unveils Customer Success Cloud for seamless in...
3 days ago
![Story image](../../../../../uploads/story/2024/09/05/preview_techday_4dc790a2a99bf3ef4370.webp)
About Cloud Services
Mihup.ai unveils AI suite to boost contact centre effic...
4 days ago
![Story image](../../../../../uploads/story/2024/09/05/preview_techday_72740ab8f05c4b5ea064.webp)
About Customer service
Gen AI now top priority for Singaporean business leader...
4 days ago
![Story image](../../../../../uploads/story/2024/09/03/preview_techday_174344dd26af4689d24c.webp)
About Unified Communications
Snowflake heralds AI transformation for Indian enterpri...
6 days ago
More expert columns
![Story image](../../../../../uploads/story/2024/06/06/preview_img-e4LW6f0hwNhVmts3DPprGX9j.webp)
By Billy Loizou of Amperity
First-party data getting you down? 5 Tactics that will ...
Thu, 6th Jun 2024
![Story image](../../../../../uploads/story/2024/05/30/preview_img-Qo8Nevg8durGsc6qVoNMPGCQ.webp)
By Rod Lester of NICE
Taking the next step forward in the contact centre evol...
Thu, 30th May 2024
![Story image](../../../../../uploads/story/2024/05/28/preview_MixCollage-28-May-2024-01-12-PM-8955.webp)
By Staff Writer
How AI will impact customer loyalty programs
Tue, 28th May 2024
![Story image](../../../../../uploads/story/2024/05/23/preview_img-LkVEis9k67IWETwbadbXHMIC.webp)
By Annexa
How AI is used in cloud ERPs - now and in the future
Fri, 24th May 2024
![Story image](../../../../../uploads/story/2024/05/20/preview_img-xY8PCTY2ZkogRXrSlWvfhpfz.webp)
By Yann Burden of Pendula
SMS Marketing: Balancing Benefits for Telcos While Avoi...
Tue, 21st May 2024
![Story image](../../../../../uploads/story/2024/05/03/preview_img-WMxZ22U4pOz2ONWUS9DTYHy5.webp)
By Paco Albie of Digital Immersion
Debunking the “Three Year Lie”: A new approach to retai...
Fri, 3rd May 2024
Even more expert columns
![Story image](../../../../../uploads/story/2024/05/03/preview_img-WMxZ22U4pOz2ONWUS9DTYHy5.webp)
By Paco Albie of Digital Immersion
Debunking the “Three Year Lie”: A new approach to retai...
Fri, 3rd May 2024
![Story image](../../../../../uploads/story/2024/05/02/preview_img-HxlMgvs503iLLYQpm6B2e2yW.webp)
By Jonathan Tanner of Barracuda Networks
The remote desktop tools most targeted by attackers in ...
Thu, 2nd May 2024
![Story image](../../../../../uploads/story/2024/04/23/preview_img-I246RjPkBuEfURlTlmDtDSDv.webp)
By Joyce Gordon of Amperity
Unleash the potential of AI and elevate customer-centri...
Tue, 23rd Apr 2024
![Story image](../../../../../uploads/story/2024/04/19/preview_img-aE7yWJIT0qlR6PWzXRtHB3L4.webp)
By Jonathan Reeve of Eagle Eye
Artificial Intelligence and the Retail Personalisation ...
Fri, 19th Apr 2024
![Story image](../../../../../uploads/story/2024/04/04/preview_Sarah_J.webp)
By Sarah Jarvis of Eagle Eye
Loyalty, data and “The Golden Rule” behind customer suc...
Thu, 4th Apr 2024
![Story image](../../../../../uploads/story/2024/04/04/preview_Conan_Bradley_Kordia.webp)
By Conan Bradley of Kordia
Rebuilding after ransomware – The case of The British L...
Thu, 4th Apr 2024
![Story image](../../../../../uploads/story/2024/04/02/preview_Joyce_Gordon_v2.webp)
By Joyce Gordon of Amperity
Unpacking AI-powered marketing with good versus poor qu...
Tue, 2nd Apr 2024
![Story image](../../../../../uploads/story/2024/03/08/preview_img-nm7qwqNygO1niBHDUYLzLGe7.webp)
By David Beer of Cogo - Global Head of Enterprise Solutions & Partnerships
The power of embedded green finance
Mon, 11th Mar 2024
![Story image](../../../../../uploads/story/2024/03/06/preview_Brenda_Lazcano_Final.webp)
By Brenda Lazcano of Extreme Networks
IWD 2024: The lessons I’ve learned from a life on the m...
Fri, 8th Mar 2024
![Story image](../../../../../uploads/story/2024/03/08/preview_Untitled-1.webp)
By Teresa Sperti and Joyce Gordon of Arktic Fox, Amperity
IWD 2024: Celebrating Innovation on International Women...
Fri, 8th Mar 2024
More news
![Story image](../../../../../uploads/story/2024/08/30/preview_techday_66e16f941a860e4ca3b9.webp)
About EduTech
Hype & Dexter boosts UNICEF Aotearoa donations with Hub...
Last week
![Story image](../../../../../uploads/story/2024/08/30/preview_techday_91e9fb6eab5f16007c3e.webp)
About Cloud Services
Salesforce study: AI a top priority for Australian exec...
Last week
![Story image](../../../../../uploads/story/2024/08/29/preview_aLk9qfsi.webp)
About Construction
Enviz partners with Hall & Hart to bring VR to home des...
Last week
![Story image](../../../../../uploads/story/2024/08/27/preview_techday_9c164fd8a54e085fd3e0.webp)
About Cloud Services
Salesforce to launch autonomous AI agents for sales tea...
Last week
![Story image](../../../../../uploads/story/2024/08/24/preview_techday_78557335b5fcd5fc46cd.webp)
About Customers
Snowflake posts strong Q2 results with 30% revenue grow...
Last week
Even more news
![Story image](../../../../../uploads/story/2024/08/23/preview_techday_082342f0f136ebeaa2ff.webp)
About Customer Experience
Global shopping app installs soar 61% YoY in H1 2024
Last month
![Story image](../../../../../uploads/story/2024/08/23/preview_techday_1d5f33e692e3c535d7b6.webp)
About Cloud Services
Censornet launches module to simplify SMBs' cloud compl...
Last month
![Story image](../../../../../uploads/story/2024/08/23/preview_techday_46c746a55cab1e50bb2b.webp)
About Online bookings
Fresha secures $31 million from J.P. Morgan for expansi...
Last month
![Story image](../../../../../uploads/story/2024/08/21/preview_techday_cf00fddaeabb84b9a2da.webp)
About Content Management System
Umbraco acquires Dutch firm uMarketingSolutions for CMS...
Last month
![Story image](../../../../../uploads/story/2024/08/20/preview_techday_3a562d157c8b54dfc0f1.webp)
About Software-as-a-Service
AppOmni unveils new threat detection features for SaaS ...
Last month
Job moves
![Story image](../../../../../uploads/story/2024/09/02/preview_Gary_Nafus-SailPoint.webp)
Move at Microsoft
SailPoint strengthens leadership with new CSO & Preside...
6 days ago
![Story image](../../../../../uploads/story/2024/07/23/preview_2_-__Names_L-R__Iman_Muhammad__Regional_Vice_President_and_Country_Director__Salesforce_Indonesia__Sujith_Abraham__Senior_Vice_President_and_General_Manager__Salesforce_ASEAN.webp)
Move at Salesforce
Salesforce appoints Iman Muhammad as leader, opens Jaka...
Tue, 23rd Jul 2024
![Story image](../../../../../uploads/story/2024/08/22/preview_GregCzajkowski.webp)
Move at Google
Celonis appoints Greg Czajkowski as EVP of engineering
Mon, 22nd Jul 2024
![Story image](../../../../../uploads/story/2024/07/09/preview_Dave_Watson_HE_040724___1_.webp)
Move at Salesforce
Healthengine appoints David Watson as new Chief Commerc...
Tue, 9th Jul 2024
![Story image](../../../../../uploads/story/2024/06/21/preview_MixCollage-21-Jun-2024-12-07-PM-11.webp)
Move at SAP
Workato adds new leaders amid ambitious growth plans
Fri, 21st Jun 2024
Other guides
You can read other related guides from Marketing Technologies, Data Analytics, Artificial Intelligence, Planning, and Customer Experience.
Powered by