ChannelLife India - Industry insider news for technology resellers
India

Channel marketing Stories

Indian Stories

Channel marketing stories

Global Stories

Channel marketing stories

Pax8 brings Beyond conference to Sydney in APAC push
Digital Transformation

Pax8 brings Beyond conference to Sydney in APAC push

More than 800 managed service providers are expected in Sydney as Pax8 seeks to deepen its Asia-Pacific presence with a regional conference.

By Mark Tarre • 4 min read • Last month
ThreatDown names finance & marketing chiefs to drive growth
Fintech

ThreatDown names finance & marketing chiefs to drive growth

The cyber security unit is deepening its partner-led push as channel revenue climbs from 1% to 40% and bundle adoption rises.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 7th May 2026
Infobip report marks shift to omnichannel AI messaging
Unified Communications

Infobip report marks shift to omnichannel AI messaging

Infobip data shows single-channel alerts collapsing as brands pivot to omnichannel, AI-led conversations across SMS, RCS, WhatsApp and voice.

By Joseph Gabriel Lagonsin • 4 min read • Fri, 20th Mar 2026
Retailers brace for AI search and complex deal discovery
Digital Transformation

Retailers brace for AI search and complex deal discovery

As shoppers turn to AI search and influencers to hunt deals, retailers race to unify promotions or risk confusion, margin hits and lost loyalty.

By Dan Surtees • 4 min read • Wed, 4th Mar 2026
Chaotic marketing teams see burnout & stalled deals
Firewalls

Chaotic marketing teams see burnout & stalled deals

Chaotic UK and US marketing teams face burnout, longer sales cycles and missed deals as AI-era complexity fragments strategy and execution.

By Shannon Williams • 4 min read • Fri, 27th Feb 2026
GTIA launches Innovate Awards for AI-led IT service
Digital Transformation

GTIA launches Innovate Awards for AI-led IT service

GTIA unveils Innovate Awards to honour deployed AI solutions delivering measurable business impact, with winners earning USD $20,000 each.

By Sean Mitchell • 3 min read • Fri, 27th Feb 2026
Innovid adds Reddit ads to unified social workflow
Marketing Technologies

Innovid adds Reddit ads to unified social workflow

Innovid adds full Reddit ad management to its Social Ads Manager, letting marketers run Reddit alongside other major social platforms.

By Sofiah Nichole Salivio • 3 min read • Thu, 19th Feb 2026
Identity Digital leader named in CRN 2026 Channel Chiefs
Software-as-a-Service

Identity Digital leader named in CRN 2026 Channel Chiefs

Identity Digital names CRO Matt Overman to CRN's 2026 Channel Chiefs list, spotlighting its growing domain partner ecosystem and strategy.

By Joseph Gabriel Lagonsin • 4 min read • Fri, 6th Feb 2026
Keeper Security unveils its 2026 MSP PAM partner push
Hybrid Cloud

Keeper Security unveils its 2026 MSP PAM partner push

Keeper Security has launched a 2026 MSP partner drive around its cloud-native KeeperPAM platform, with new tiers, incentives and training.

By Kaleah Salmon • 3 min read • Wed, 4th Feb 2026

Stories from Other Regions

Channel marketing stories

Gamma pitches cloud voice to MSPs to boost retention
Unified Communications

Gamma pitches cloud voice to MSPs to boost retention

MSPs could protect margins by bundling cloud voice, as Gamma says it can also reduce churn and block rivals from key accounts.

By Mark Tarre • 6 min read • Fri, 29th May 2026
PPDS names Nicole Rutherford as Event Marketing Specialist
Marketing

PPDS names Nicole Rutherford as Event Marketing Specialist

The hire bolsters PPDS's North America team as it steps up trade show and partner marketing support for Philips Professional Displays.

By Sofiah Nichole Salivio • 3 min read • Wed, 20th May 2026
VIOOH adds Abode Media residential screens to marketplace
Channel marketing

VIOOH adds Abode Media residential screens to marketplace

Advertisers can now buy more than 250 residential screens in UK housing blocks through VIOOH, extending reach into premium urban buildings.

By Sean Mitchell • 4 min read • Fri, 8th May 2026
Six Myriad360, Advizex executives named to CRN list
Network Infrastructure

Six Myriad360, Advizex executives named to CRN list

Recognition for the combined group underscores its growing influence in the IT channel, as six executives make CRN's 2026 Women of the Channel list.

By Sofiah Nichole Salivio • 4 min read • Thu, 7th May 2026
GTIA opens ChannelCon 2026 registration in San Diego
Digital Transformation

GTIA opens ChannelCon 2026 registration in San Diego

Attendees can now book a place at San Diego's ChannelCon 2026, where GTIA will launch a new AI awards programme and offer free member entry.

By Sean Mitchell • 4 min read • Fri, 27th Mar 2026
Logicalis Australia expands Erica Smith growth remit
Hybrid Cloud

Logicalis Australia expands Erica Smith growth remit

Logicalis Australia expands Erica Smith's remit to lead marketing and vendor alliances, unifying partner strategy to drive channel growth.

By Mark Tarre • 4 min read • Mon, 16th Mar 2026
Epsilon links digital retail media to in‑store sales
Customer Experience

Epsilon links digital retail media to in‑store sales

Epsilon launches Australian tool linking digital retail media exposure to in-store sales, unifying eCommerce and physical performance data.

By Joseph Gabriel Lagonsin • 4 min read • Wed, 11th Mar 2026
CEEK posts 50 percent growth & hires Grace Flusfeder
Marketing Technologies

CEEK posts 50 percent growth & hires Grace Flusfeder

London agency CEEK posts 50% growth in 2025 and hires Grace Flusfeder as Head of Social & Creative to drive its AI-first visibility model.

By Sofiah Nichole Salivio • 4 min read • Thu, 26th Feb 2026