TCS tops Kantar BrandZ's most valuable Indian brands 2024
Tata Consultancy Services (TCS) has retained its number one spot in the Kantar BrandZ Most Valuable Indian Brands 2024 rankings, achieving a 16% growth in brand value for the financial year 2024. TCS's brand value saw an increase from USD $42,969 million in 2023 to USD $49,657 million in 2024, marking a gain of USD $6,688 million.
Kantar, a leading marketing data and analytics company, bases its rankings on a thorough analysis of financial data, consumer insights, and market dynamics. This is the third consecutive year TCS has topped the list, underscoring the company's commitment to customer-focused innovation, sustainable development, and brand investment. The company's ongoing success is attributed to its progressive AI strategy, advanced technological solutions, and efforts to help clients adopt transformative digital technologies across various sectors.
"Tata Consultancy Services retains its crown as India's most valuable brand for the third consecutive year, with a brand value of USD $49,657 million – an increase of 16% over last year," said Deepender Rana, Executive Managing Director- South Asia, Insights Division, Kantar. "The company's growth has come on the back of its ongoing investment in innovation and technology, particularly in artificial intelligence (AI) and digital transformation services. TCS has also expanded its presence across tradeshows, global business summits, entered strategic partnerships with brands like Jaguar TCS Racing in the ABB FIA Formula E World Championship and sponsored multiple marathons over the last few years. These sustained efforts on building a strong brand are noteworthy, especially considering that focus on 'brand' is not commonplace in the B2B sector."
TCS boasts a robust global portfolio of sports sponsorships, including four World Marathon Major races in New York City, London, Chicago, and Boston. Additionally, it sponsors marathons in Amsterdam, Mumbai, Singapore, and Toronto, with the TCS Sydney Marathon being the latest addition to this collection of 14 global running events. This extensive sponsorship attracts participation from over 600,000 runners. The company's collaboration with Jaguar TCS Racing in the ABB FIA Formula E World Championship is propelling advancements in electric vehicle technology, promoting sustainable mobility, and setting new benchmarks in electric racing. TCS also partners with the World Economic Forum and has a notable presence in major trade shows globally. The firm is recognised as a leader in nearly 80% of competitive positioning assessments by Industry Analysts and continues to grow its presence across social media channels.
Abhinav Kumar, Chief Marketing Officer, TCS, commented, "While we have made significant strides to build our brand globally, being recognised as India's most valuable brand is very special to us. Earlier this year, we were recognised among the world's 50 most valuable brands by Kantar BrandZ and this latest addition further strengthens our brand reputation. Being the market leader in India, we have been very privileged to have built much of the core technology eco-system of the country, from the corporate sector to citizen services and digital inclusion initiatives. As we celebrate 20 years of our IPO this year, it is gratifying to be adjudged as the country's top brand, and I thank every TCSer for their relentless service to the brand, our company, and our clients."
TCS has played a vital role in India's technological transformation by implementing several key projects. The company has driven the digitisation efforts of India's leading stock exchanges, powered RTGS and NEFT, and revamped the passport issuance process. TCS collaborates with academia and startups to innovate solutions and its Corporate Social Responsibility programs have empowered 7.1 million people from marginalised communities with digital skills.
