Consistent launches RapidCool & Motion ARGB coolers
Consistent Infosystems has launched two CPU air coolers in India, RapidCool and Motion ARGB, expanding its PC components range.
Aimed at gamers, content creators and mainstream PC users, RapidCool is positioned as the higher-specification model, while Motion targets buyers looking for a lower-cost option. Both support Intel and AMD platforms and feature ARGB PWM fans, low-noise operation and four heat pipes.
RapidCool is designed for systems that need closer thermal monitoring. It includes a real-time temperature display, supports fan speeds from 800 to 1800 RPM and delivers airflow of up to 74.8 CFM.
The cooler operates at 33.8 dBA, uses hydro bearing technology and supports Intel sockets from 1700 to 115X, along with AMD AM4 and AM5 platforms.
Motion is aimed at users seeking a more affordable cooling option for everyday computing and mid-range builds. It also uses four heat pipes and adds a copper base, with airflow of up to 66.08 CFM and the same 800 to 1800 RPM fan speed range.
Motion is also rated at 33.8 dBA and for a lifespan of up to 40,000 hours. Like RapidCool, it uses hydro bearing technology and supports Intel and AMD systems.
Product push
The launch adds to Consistent's broader expansion into hardware categories beyond its established presence in networking, surveillance, print consumables and consumer electronics. The company has been growing its gaming and PC hardware portfolio as competition in India's components market widens across domestic and international brands.
CPU cooling has become a more visible segment as gaming PCs, creator workstations and custom-built desktops gain popularity among consumers seeking better thermal control, lower noise and more visible internal lighting. Air coolers remain a common choice because they are typically cheaper and easier to install than liquid cooling systems.
In this market, differentiation often comes through thermal design, socket support, fan control and visual features such as ARGB lighting. A built-in temperature display, like the one on RapidCool, is less common in entry-level and mid-market air coolers and gives the product a more enthusiast-focused position.
Consistent said the two products were developed to improve system stability under heavier workloads. It is targeting customers from performance users to mainstream buyers, reflecting a broader trend in India's PC accessories market as brands try to appeal to both first-time builders and more experienced users.
Company footprint
Founded in New Delhi in 2011, Consistent sells products across IT hardware, electronics, networking and surveillance. It has more than 25 branches, over 93 service centres, more than 400 direct employees and a portfolio of more than 693 products.
The company also exports to more than 17 countries and works with 3,795 channel partners across India. Those figures point to a distribution-led strategy, which remains important in India's hardware market, where regional availability and after-sales support can influence buying decisions, particularly outside the largest urban centres.
Consistent has also highlighted recent industry awards related to motherboards, IP cameras, gaming products and solar cameras. While such recognition does not directly affect product performance, it indicates the breadth of categories in which the company is seeking to raise its profile.
Yogesh Agrawal, CMD and Co-Founder of Consistent Infosystems, said: "With the launch of RapidCool and Motion ARGB CPU cooling solutions, we aim to offer efficient and reliable thermal management that enhances overall system performance. These products reflect our commitment to delivering high-quality, performance-driven components for gamers, creators, and PC enthusiasts."