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Loyalty programmes Stories - Page 11

Global Stories

Loyalty programmes stories

Gen Z lead brand switching due to boredom and price hikes
Marketing Technologies

Gen Z lead brand switching due to boredom and price hikes

SAP Emarsys reveals changing Aussie consumer behaviours, with 41% of Gen Z ditching brands from boredom and 65% swayed by rising costs.

By Catherine Knowles • 3 min read • Thu, 3rd Oct 2024
Fresha secures $31 million from J.P. Morgan for expansion
Marketing Technologies

Fresha secures $31 million from J.P. Morgan for expansion

Fresha secures a $31 million venture debt facility from J.P. Morgan to fuel expansion, enhance AI capabilities, and support new market entries.

By Shannon Williams • 4 min read • Fri, 23rd Aug 2024
Social platforms key for brands to drive growth, says Circana
AR, VR & Metaverse

Social platforms key for brands to drive growth, says Circana

Circana's new report reveals social eCommerce as a key driver in accelerating consumer purchases, emphasising the importance of data and personalised experiences for brands.

By Shannon Williams • 3 min read • Thu, 22nd Aug 2024
Australians flock to loyalty programmes amidst living costs surge
Customer Experience

Australians flock to loyalty programmes amidst living costs surge

Amidst rising living costs, 95% of Australians utilise loyalty programmes, with usage up 18% YoY, according to a study by Pureprofile and Retail Doctor Group.

By Sean Mitchell • 3 min read • Wed, 6th Mar 2024
How Innovative Loyalty Programs Boost Customer Retention
Customer Experience

How Innovative Loyalty Programs Boost Customer Retention

Retail subscriptions have proven to be key in fostering enduring brand loyalty and customer retention, responding to changing consumer behaviours and economic shifts.

By Jonathan Reeve • 13 min read • Mon, 19th Feb 2024
Revolutionising the Future of Loyalty: Insights from Industry Leaders
Data Analytics

Revolutionising the Future of Loyalty: Insights from Industry Leaders

Industry heavyweights shed light on the future of brand loyalty, stressing the importance of technological innovation, personalisation and ethical engagement.

By Sean Mitchell • 3 min read • Mon, 5th Feb 2024
Loyalty programs and innovation, experts reveal all
Customer Experience

Loyalty programs and innovation, experts reveal all

As technology advances and consumer behaviours evolve, loyalty programs require new-age strategies, explain Australian Loyalty Association (ALA) experts and emerging talent in all-inclusive interviews.

By Jonathan Reeve • 6 min read • Wed, 31st Jan 2024
Antavo launches academy to foster customer loyalty & enhance skills
Customer Experience

Antavo launches academy to foster customer loyalty & enhance skills

Antavo, the loyalty cloud platform, has launched the Antavo Academy, a training scheme that offers hands-on tutoring and certification.

By Kaleah Salmon • 3 min read • Fri, 3rd Nov 2023

Stories from Other Regions

Loyalty programmes stories

SK Planet partners with Mocaverse for Web3 experiences
Gaming

SK Planet partners with Mocaverse for Web3 experiences

SK Planet partners with Mocaverse to enhance user experiences in Web3, integrating MOCA Coin into its digital ecosystem for 28 million users.

By Catherine Knowles • 3 min read • Wed, 27th Nov 2024
Consumers favour 25% discount in exchange for emails
Customer Experience

Consumers favour 25% discount in exchange for emails

Research by Daemon reveals that 58% of consumers would share their email for a 25% discount, indicating a generational divide in data sharing willingness.

By Imee Dequito • 3 min read • Fri, 22nd Nov 2024
Study shows personalisation key to consumer loyalty in UK
Customer Experience

Study shows personalisation key to consumer loyalty in UK

A new study reveals 51% of UK consumers prefer brands they've interacted with positively, highlighting the growing demand for personalised shopping experiences.

By Sean Mitchell • 2 min read • Tue, 19th Nov 2024
How to future-proof your loyalty program with a 'real-time' strategy
Customer Experience

How to future-proof your loyalty program with a 'real-time' strategy

As customers demand instant gratification, brands must future-proof loyalty programmes with real-time strategies, like Woolworths' 2022 pivot to immediacy.

By Jonathan Reeve • 4 min read • Thu, 26th Sep 2024
Australian shoppers lose brand loyalty in CPG industry shift
Supply Chain

Australian shoppers lose brand loyalty in CPG industry shift

New SAP Emarsys research reveals 62% of Australian shoppers aren't loyal to consumer-packaged goods brands, urging brands to innovate consumer engagement strategies.

By Shannon Williams • 3 min read • Thu, 5th Sep 2024
Heymax & Visa launch sustainable travel rewards campaign
Payment Technologies

Heymax & Visa launch sustainable travel rewards campaign

Heymax and Visa launch a campaign promoting sustainable travel in Singapore, offering 2 million miles for MRT and bus rides, aiming to boost green practices.

By Kaleah Salmon • 3 min read • Fri, 30th Aug 2024
Supermarkets lead in online personalisation, beating all sectors
Loyalty programmes

Supermarkets lead in online personalisation, beating all sectors

Optimizely research reveals UK supermarkets excel in online personalisation, with 21% of shoppers ranking them top, while train operators lag behind.

By Kaleah Salmon • 3 min read • Thu, 22nd Aug 2024
SAP Emarsys & Annex Cloud to transform customer loyalty
Customer Experience

SAP Emarsys & Annex Cloud to transform customer loyalty

SAP Emarsys integrates with Annex Cloud to revolutionise customer loyalty, offering brands an SAP Endorsed App that enhances personalised omnichannel experiences.

By Kaleah Salmon • 3 min read • Thu, 11th Jul 2024
Salesforce report highlights AI adoption & data challenges in Singapore
Marketing Technologies

Salesforce report highlights AI adoption & data challenges in Singapore

Salesforce's new State of Marketing report reveals that 78% of Singaporean marketers have adopted AI, yet only 21% are satisfied with data unification.

By Catherine Knowles • 3 min read • Tue, 11th Jun 2024
Airtime Rewards appoints Annika Fuchs to spearhead international expansion
Loyalty programmes

Airtime Rewards appoints Annika Fuchs to spearhead international expansion

Airtime Rewards appoints Annika Fuchs, ex-Readly executive, as Head of International Expansion, aiming to replicate its UK success globally.

By Kaleah Salmon • 2 min read • Thu, 22nd Feb 2024