Forrester Research stories
Most firms are failing to prove AI marketing spend lifts profit or revenue, even as buyers increasingly rely on answer engines and agents.
Consumers are set to encounter AI in robots, transport and personalised shopping, as Forrester says business returns will arrive sooner than expected.
It aims to cut admin time for reps by combining training, content, coaching and analytics in one system built for on-the-road selling.
Faster AI-led flaw discovery could overwhelm patching and disclosure processes, leaving companies with bigger backlogs and less time to respond.
AI tools are making more firms reassess SaaS, but Thoughtworks says legacy systems and enterprise risk will keep custom builds selective.
Many firms risk wasted AI spend as just 16% of workers have high AIQ, leaving staff ill-prepared for routine use.
The ranking may help Optimizely win larger marketing deals as buyers favour content platforms that automate workflows without adding compliance risk.
Poor digital adoption could cost a mid-sized enterprise USD $10.9 million a year, as staff struggle to use AI tools effectively.
Marketers are missing out on growth as 54% of business-to-consumer decision-makers say their teams’ insights are not actionable.
Higher energy costs and supply chain disruption are set to force tougher trade-offs on cloud, AI and security spending across enterprises.
The win underscores growing demand for cloud-based access controls as firms try to secure employees, devices, machines and AI systems.
Inflation, tariffs and geopolitical risk will erode the value of a forecast 9.3% rise in Asia Pacific technology spending next year.
The ranking bolsters Fastly’s pitch to developers, after Forrester singled it out as the only vendor with above-average customer feedback.
Tanium's Autonomous IT Platform drove 235% ROI and USD $20.1 million in benefits over three years, Forrester's new study finds.
Gainsight names new finance, go-to-market and Marketing Chiefs as it gears up for AI-driven growth in customer success software.
Trend Micro has rebranded its global enterprise unit as TrendAI, centring strategy on its unified AI-powered security platform Vision One.
DigiCert reports record Q4 ARR in FY26 as DigiCert ONE platform growth, acquisitions and automation demand drive digital trust expansion.
Forrester study finds Tanium's Autonomous IT can deliver a 235% ROI and USD $20.1 million in three-year benefits with sub-six-month payback.
The £500 million fund is meant to help British AI start-ups scale, as ministers seek growth and greater control over core technology.
Tanium-backed Forrester study models 235% ROI and GBP £15.9 million benefits in three years from its Autonomous IT endpoint platform.