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Digital Channels stories

Sitecore unveils AI platform to enhance marketing workflows
Unified Communications

Sitecore unveils AI platform to enhance marketing workflows

Sitecore has launched Sitecore Stream, an AI platform aimed at simplifying marketing workflows and empowering enterprise marketers with automation.

By Kaleah Salmon • 3 min read • Wed, 23rd Oct 2024
Zendesk unveils AI-powered tools to enhance customer service
Data Analytics

Zendesk unveils AI-powered tools to enhance customer service

Zendesk has unveiled a range of AI-powered tools to enhance customer service, including a voice solution in partnership with Poly.ai for improved interactions.

By Shannon Williams • 3 min read • Thu, 10th Oct 2024
Observability-driven digital customer experience is make or break for enterprise businesses
Data Analytics

Observability-driven digital customer experience is make or break for enterprise businesses

Modern enterprises must master observability to meet soaring digital demands in the APAC region, blending legacy systems with agile, predictive solutions.

By Jason Leonidas • 4 min read • Tue, 3rd Sep 2024
DoubleVerify's new APAC guide to boost advertising ROI
Marketing Technologies

DoubleVerify's new APAC guide to boost advertising ROI

DoubleVerify's guide offers APAC marketers enhanced tools for digital advertising ROI by focusing on media quality metrics, addressing gaps found in a recent WARC report.

By Catherine Knowles • 3 min read • Thu, 29th Aug 2024
Exclusive: How Verint's customer experience is thriving with Open AI
Unified Communications

Exclusive: How Verint's customer experience is thriving with Open AI

Verint leverages its open AI platform to revolutionise customer experience, integrating real-time data and ensuring security while leading market innovation.

By Melania Watson • 5 min read • Wed, 21st Aug 2024
Campaign management software market to reach $10.2B by 2034
Customer Relationship Management

Campaign management software market to reach $10.2B by 2034

The global campaign management software market is set to soar to USD$4.8 billion by 2024 and may reach USD$10.2 billion by 2034, driven by AI and cloud innovations.

By Shannon Williams • 4 min read • Tue, 23rd Jul 2024
Chris Shayan appointed head of AI at Backbase to lead vision
Digital Transformation

Chris Shayan appointed head of AI at Backbase to lead vision

Backbase appoints Chris Shayan as Head of AI to drive innovation in its Engagement Banking Platform, marking a significant step in rearchitecting banking around the customer.

By Imee Dequito • 3 min read • Wed, 26th Jun 2024
NICE unveils advanced WFM solutions for digital integration
Unified Communications

NICE unveils advanced WFM solutions for digital integration

NICE has launched new workforce management tools aimed at integrating digital front and back-office tasks, enhancing efficiencies and bottom-line results.

By Tom Raynel • 3 min read • Fri, 31st May 2024
Chris Murphy joins G Squared to head new performance division
Binge

Chris Murphy joins G Squared to head new performance division

Chris Murphy, former GM of The Hallway, joins digital consultancy G Squared to lead a new performance creative division amid rising demand for effective digital campaigns.

By Imee Dequito • 3 min read • Thu, 23rd May 2024
Australian firms see customer rates hit by increasing fraud
Fintech

Australian firms see customer rates hit by increasing fraud

LexisNexis Risk Solutions' study reveals 80% of Australian firms recognise fraud significantly impacting customer conversion rates.

By Shannon Williams • 3 min read • Thu, 2nd May 2024
Yahoo ventures into CTV space with Yahoo Identity Solutions
Marketing Technologies

Yahoo ventures into CTV space with Yahoo Identity Solutions

Yahoo Advertising ventures into the Connected TV space with Yahoo Identity Solutions, offering advertiser-empowering tools for omnichannel campaign measurability in Australia and Singapore.

By Catherine Knowles • 2 min read • Thu, 25th Apr 2024

Stories from Other Regions

Digital Channels stories

Hype & Dexter boosts UNICEF Aotearoa donations with HubSpot
EduTech

Hype & Dexter boosts UNICEF Aotearoa donations with HubSpot

Hype and Dexter's tech integration with UNICEF Aotearoa boosts donations despite economic hardships, facilitating crucial aid for Pacific children.

By Catherine Knowles • 2 min read • Fri, 30th Aug 2024
Integrate 2024: The number one event for AV innovation and networking
Artificial Intelligence

Integrate 2024: The number one event for AV innovation and networking

Sydney gears up for Integrate 2024 from 21-23 August, a landmark event for AV pros to explore top innovations, network, and gain industry insights.

By Melania Watson • 3 min read • Thu, 8th Aug 2024
eflow Global upgrades TZEC to combat market abuse with AI
Unified Communications

eflow Global upgrades TZEC to combat market abuse with AI

eflow Global's TZEC upgrade leverages AI to enhance eComms surveillance, aiming to curb market abuse and meet strict regulatory demands amid rising fines.

By Catherine Knowles • 3 min read • Tue, 16th Jul 2024
FedEx launches handbooks to boost SME eCommerce in China, Japan
WeChat

FedEx launches handbooks to boost SME eCommerce in China, Japan

FedEx unveils handbooks to guide SMEs in China and Japan's eCommerce markets, offering insights on geotargeting, consumer habits, and key shopping dates.

By Kaleah Salmon • 3 min read • Wed, 3rd Jul 2024
Mastering Mail: Crafting a resilient mail strategy amidst the changing postal landscape
Disruption

Mastering Mail: Crafting a resilient mail strategy amidst the changing postal landscape

As Ofcom hints at reduced letter deliveries, businesses must brace for possible mail disruptions and refine their mailing strategies for resilience.

By David Beirne • 4 min read • Thu, 20th Jun 2024
RingCentral launches AI-powered contact centre RingCX in Australia
Unified Communications

RingCentral launches AI-powered contact centre RingCX in Australia

RingCentral's AI-driven contact centre RingCX sees Australian launch, promising tailored solutions across all business sizes, with a focus on enhanced customer service via omnichannel and integrated capabilities.

By Catherine Knowles • 3 min read • Fri, 3rd May 2024
Email spam hits new high, increasing nuisance communication by 31%
Email

Email spam hits new high, increasing nuisance communication by 31%

Surge in spam and nuisance communications, particularly via email and digital platforms, revealed in latest Freedom of Information data from the ICO, raising concerns about consumer trust erosion.

By Catherine Knowles • 3 min read • Mon, 29th Apr 2024