Customer engagement stories
Digital finance transformation leader, BlackLine, taps industry veteran Emily Campbell as Chief Marketing Officer to spearhead global strategy amid rising demand for automated risk management solutions.
Publicis Sapient partners with Google Cloud to launch a Retail Media Network Accelerator, providing a platform for clients to boost revenue via customised ads and enhance customer engagement.
Tray.io, a top AI-powered iPaaS creator, unveils Tray Advantage, a support and education service suite aimed at amplifying enterprise integration and automation efforts.
Integral Ad Science introduces the Quality Attention measurement tool, utilising AI, eye-tracking and media quality assessment, to optimise advertisement performance and attention capture.
The Microsoft Dynamics market is expected to triple in value due to rising demand for its productivity-boosting software solutions.
B2B firms urged to adopt B2C strategies amid evolving NZ economy, stressing digitalisation to survive, experts say.
Revenue Grid increases sales efficiency with AI-driven enhancements in its Winter 23 release, including improved data capture and streamlined workflows.
Cognizant has purchased ServiceNow elite partner Thirdera, boosting its presence in the AI-driven automation sector.
Verint is recognised as an industry leader in Conversational AI in the Opus Research 2023 report, praising its Intelligent Virtual Assistant.
New Ecosystm and Verint Playbook suggests businesses need to broaden their CX strategies beyond generic telephony-based systems.
Deposco Europe's Will Lovatt predicts 'zero consumer' behaviour, eCommerce growth, social media impact and tech advancements will dominate 2024 retail trends.
Endpoint security firm Tanium appoints Nick Lim as VP for the APAC region, strengthening its growth and customer engagement.
ControlUp appoints Steven Hua, a seasoned marketer, as Chief Marketing Officer to accelerate its global customer acquisition and growth strategy.
MongoDB rolls out Atlas Vector Search and Search Nodes, aiming to assist organisations in building and scaling advanced applications.
Cloud consulting partner, Cevo, has achieved AWS Resilience Competency in Resilience Design and Operations, enhancing system resilience services.
IDC anticipates a considerable rise in AI investments and global adoption, potentially exceeding $500 billion by 2027.
Australian tech platform OneTap Loyalty streamlines rewards earning process, integrating payment cards with loyalty programs and bolstering customer engagement.
Global cloud communications leader Vonage wins the National Innovation Award for Guest Experience 2023 for its transformative technologies enhancing customer experience in hospitality.
Resurgence of RFID technology, generative AI with voice commerce, unified supply chain management, and AR integration is set to revolutionise Australia's retail scene.
Accenture set to strengthen marketing transformation capabilities by acquiring Singapore's Jixie, a tech firm primarily focused on Indonesian clientele.