ChannelLife India - Industry insider news for technology resellers
India

Channel marketing Stories - Page 3

Global Stories

Channel marketing stories

Ingram's CloudBlue launches platform to streamline go-to-market
Partner Programmes

Ingram's CloudBlue launches platform to streamline go-to-market

Single supply automation platform enables companies to onboard a broad spectrum of products across direct, indirect and internal channels.

By Ben Moore • 3 min read • Tue, 26th Nov 2019
Citrix appoints new VP of worldwide channel sales & ecosystem
Virtualisation

Citrix appoints new VP of worldwide channel sales & ecosystem

Bronwyn Hastings be responsible for Citrix's global partner sales, go-to-market partner programs and partner marketing for all Citrix products.

By Staff Writer • 2 min read • Tue, 12th Nov 2019
New face at Nutanix as it ramps up APJ expansion
Converged Infrastructure

New face at Nutanix as it ramps up APJ expansion

Reizes lead the 30-strong marketing team across Australia and New Zealand, ASEAN, China, Hong Kong, India, Japan, Korea, and Taiwan.

By Shannon Williams • 3 min read • Tue, 1st Oct 2019
ServiceNow names new ANZ channel exec
Data Analytics

ServiceNow names new ANZ channel exec

ServiceNow appoints Matt Bolton as senior director for ANZ channels, aiming to boost partner ecosystem growth and accelerate customer digital workflows.

By Ben Moore • 2 min read • Mon, 23rd Sep 2019
Cloud security changing security channel partner model - Zscaler
Cloud Security

Cloud security changing security channel partner model - Zscaler

Channel partners need to carve out their own space and convince enterprise customers that they are the best avenue to procure cloud services.

By Budd Ilic • 4 min read • Mon, 12th Aug 2019
Flashpoint global channel strategy seeing dividends
Data Analytics

Flashpoint global channel strategy seeing dividends

Flashpoint's global channel strategy has yielded remarkable growth, with a 150% boost in partnerships and over 200% rise in channel-driven revenue since 2015.

By Ben Moore • 2 min read • Fri, 5th Apr 2019
Global Synnex AU and Marketo distribution partnership forged
Data Analytics

Global Synnex AU and Marketo distribution partnership forged

Through this partnership, Synnex resellers are enabled to deploy the Marketo Engagement Platform within their businesses and to their customers.

By Staff Writer • 2 min read • Fri, 9th Nov 2018
Gartner's 7 steps for agile marketing
DevOps

Gartner's 7 steps for agile marketing

Gartner urges marketing leaders to adopt new, collaborative leadership styles in order to successfully lead agile teams.

By Staff Writer • 3 min read • Wed, 17th Oct 2018
How to market to B2B technology buyers
B2B Marketing

How to market to B2B technology buyers

Channel marketing teams need to find simpler ways for channel partners to implement marketing campaigns that better meet their buyer's needs.

By Ben Moore • 2 min read • Wed, 20th Jun 2018
ICONZ-Webvisions appoints new Country Manager
ICONZ/Webvisions

ICONZ-Webvisions appoints new Country Manager

ICONZ-Webvisions promotes Deidre Steyn, ex-Head of Marketing, to new Country Manager for New Zealand and Australia, based in Auckland.

By Staff Writer • 1 min read • Thu, 13th Jun 2013

Stories from Other Regions

Channel marketing stories

Epson Aus overhauls partner programme
Partner Programmes

Epson Aus overhauls partner programme

Special attention has been given to the structure and rewards that come with being a part of the new Premium Partner Program.

By Staff Writer • 3 min read • Thu, 9th Jul 2020
Game on: Injecting retro fun back into channel promotions
Network Infrastructure

Game on: Injecting retro fun back into channel promotions

Ingram Micro and Dell Technologies have come up with the perfect reason for resellers to play retro arcade games at work.

By Kai Ping Lew • 4 min read • Wed, 3rd Jul 2019
FireEye extends ANZ channel ecosystem
Breach Prevention

FireEye extends ANZ channel ecosystem

FireEye has made two regional appointments to aid in extending its channel ecosystem in the Asia Pacific region: Sean Kopelke and Lani Edwards.

By Catherine Knowles • 2 min read • Tue, 16th Jun 2015
New sales director for D-Link as it focuses on retail growth
Smart Home

New sales director for D-Link as it focuses on retail growth

D-Link Australia appoints Matt Farmer as new national sales director, with focus on connectivity solutions for the smart home.

By Shannon Williams • 2 min read • Thu, 14th May 2015
Renaissance hires new comms manager
HP

Renaissance hires new comms manager

Former HP executive Joanna Burgess joins Renaissance as Communications and PR Manager, bringing 15 years of marketing expertise to the IT industry leader.

By Staff Writer • 1 min read • Thu, 10th Jun 2010