Amperity stories - Page 2

As International Women’s Day nears, female leaders in tech stress the need for data-driven strategies to enhance gender equality and foster inclusive workplaces.

On International Women’s Day 2025, tech leaders urge for gender equity, highlighting the need for systemic change in celebrating women’s contributions in the sector.

Dr. Martens has teamed up with Amperity to enhance its data and marketing strategy, leveraging AI for personalised customer experiences amid changing privacy regulations.

As flexible work arrangements rise, businesses are increasingly turning to fractional CMOs and CDOs for expert marketing leadership at reduced costs.

Amperity has appointed Rob Ferguson as its new Chief Revenue Officer, aiming to enhance market momentum and drive business value through data.

Amperity has been named one of North America's fastest growing firms in Deloitte's 2024 Technology Fast 500, spotlighting its AI-centric customer data solutions.

Amperity has launched its AI-driven Customer Data Cloud to enhance customer data management, aiming to transform vast data volumes into valuable business insights.

Amperity has appointed Tony Alika Owens as its new CEO, bringing over 20 years of experience in global sales and enterprise operations.

A report reveals 57% of travel firms struggle to unify customer data, hindering marketing strategies and customer experiences in a competitive industry.

Amperity has been named a leader in the Customer Data Platform category in Snowflake's latest report, signalling a major shift in marketing technology.

Amperity has been named a leader in the Customer Data Platform sector in Snowflake's 2025 Modern Marketing Data Stack report, recognising its data activation capabilities.

Haymarket Media Group has adopted Amperity's AI-driven customer data platform to enhance personalisation and drive revenue across its global brands.

JB Hi-Fi partners with Amperity to enhance its first-party data strategy, aiming for better customer engagement through AI-powered insights and predictive modelling.

Chris Polishuk is the new Chief Revenue Officer at Amperity, tasked with leading global go-to-market teams, refining sales strategies, and amplifying market presence.

The Martech Weekly has launched the second TMW 100 Innovation Awards, celebrating cutting-edge marketing technology. Entries close on 30 August 2024.

If you were unaware Customer Lifetime Value calculations have been digitally disrupted, you might be interested in how CDPs and, more recently, AI have changed the game.

Google's decision to retain third-party cookies surprises experts, sparking debate on privacy, data strategies, and the digital ecosystem's future path.

Generative AI isn't just jargon—it's revolutionising IT. Explore its strategic value, cross-functional implementation, and trust-building transparency.

Amperity has teamed up with Microsoft to revolutionise AI-driven retail experiences, enhancing customer loyalty and driving brand advocacy.

Amperity launches cutting-edge media measurement tools, helping brands leverage first-party data for enhanced digital ad effectiveness and increased sales.