Amperity stories
Most marketers still miss growth because insights rarely turn into timely action, leaving customer decisions slow and fragmented.
Brands can now trigger live customer responses as Amperity ties AI assistants to identity-resolved data, abandoned baskets and website personalisation.
Australian retailers and other regulated firms can now keep customer data in-country as Amperity adds AWS hosting in Sydney and Melbourne.
Amperity names seasoned SaaS marketer Bridget Perry as CMO to drive global growth and sharpen its AI-focused customer data platform.
Women in tech say AI will entrench bias without diverse leadership, urging IWD to drive measurable change and equitable innovation.
Women leaders are redefining work and AI, using curiosity, clarity and empathy to build fairer, more human-centred innovation.
On International Women's Day 2026, female tech leaders warn AI risks deepening bias unless women shape, lead and design the future.
Amperity launches Audience Monetization, an AI-powered tool to package and sell permissioned first-party audiences to advertisers.
flydubai partners with Amperity to unify passenger data and accelerate a shift to modern, Offer-Order-based airline retailing.
Amperity has debuted an AI Customer Data Agent that turns natural-language prompts into live segments and customer journeys for marketers.
Martech leaders say CDPs will shift from passive data stores to AI-driven intelligence hubs, uniting personalisation, media and trust.
Amperity debuts AI-powered tools for airlines and hotels, promising real-time personalised offers by unifying fragmented traveller data.
This Black Friday, retailers are set to leverage AI and unified customer data to transform seasonal sales spikes into year-round competitive advantages.
Amperity launches Real-Time Profiles, combining live activity with historical data to enable instant, personalised customer experiences across marketing and service.
As AI recommendations shape shopping, 63% of US consumers say they would switch brands for a better offer, Amperity found.
Only 10% of retailers say they can deliver personalisation at scale, as fragmented data and systems slow Australia's AI push.
Retailers risk losing sales as shoppers expect offers and recommendations to update instantly, not hours after they signal intent.
Amperity warns identity gaps and flat budgets mean AI-led retail personalisation remains generic, missing high-intent moments for shoppers.
Australian retail media booms as brands race to turn fragmented customer data into 'gold' with unified, first-party identity and AI insight.
MixIn, Amperity and Criteo have launched Australia's first closed-loop retail media attribution, linking in-store sales to digital ads in just five weeks.
