Omdia launches channel-focused market research product

Tech research organisation Omdia, part of Informa Tech, has launched the Channel Partner Strategies Intelligence Service, a channel-focused market research product.

The service has been designed to help channel-focused vendors and technology suppliers accelerate growth and gain a deeper understanding of the key trends shaping the tech landscape.

It offers a particular focus on the shift in technology consumption due to the evolution of managed services and insights into new and innovative solution providers.

First announced in May at the 2023 Channel Partners Conference & Expo, the Channel Partner Strategies Intelligence Service comes from the Omdia Channel Research and consulting team. The team is led by Devan Adams, Principal Analyst, and Debbie Kane, Principal Consultant.

Reports available from the new service will provide technology vendors and suppliers with expert channel research, analysis and actionable insights into the key market trends, technology innovations and strategies shaping the evolving channel ecosystem.

The first two major reports, available now, are the Managed Service Provider (MSP) 501 Survey Insights 2023 and the Fastest-Growing Managed Service Providers (MSPs) Survey Insights 2023.

Managed Service Provider (MSP) 501 Survey Insights 2023 analyses the results from the industrys most comprehensive global survey and ranking of MSPs, the Informa Tech Channel Futures MSP 501.

The report provides key insights from the global survey, including insight into revenue-producing services, markets served, technology adoption, managed service offerings, customer segments and M&A. For the first time, the report offers a view into the profitability of the managed services market.  

Key insights include:

• Channel resiliency on display: Even with economic headwinds such as employee attrition and inflation, average total revenue growth grew significantly, as MSPs reap the benefits of business customers increasing their co-managed and full outsourcing efforts to lower OPEX.
• Managed services profitability: The report sheds light on the health of the managed services marketplace through an analysis of the profitability data disclosed by this years applicants.

Fastest-Growing Managed Service Providers (MSPs) Survey Insights 2023 examines data obtained from the NextGen 101, fast-growing businesses on the verge of making the Channel Futures MSP 501 ranking.

The report provides market insights from the unique perspective of fast-growing partner businesses that are owned mainly by a younger generation of individuals and which exemplify the future of the channel.

Key insights include:

• Managed security is now fundamental: Managed security was ranked as the top (or near the top) revenue-producing service and growth prospect, as increased threats from hackers, data breaches, and ransomware attacks have made managed security services must-have offerings.

More content as part of the Channel Partner Strategies Intelligence Service will be released later this year, Omdia states. The first Quarterly Market Outlook Survey Insights report is scheduled for release by the end of September.