Ingram Micro has formally unveiled the Ingram Micro Xvantage Mobile App across Canada, India, and the U.S. This new application was developed to meet the requirements of channel partners globally and promises to improve the experience of sourcing, managing, and ordering technology products, software, and solutions for IT resellers, VARs (Value Added Resellers), and MSPs (Managed Service Providers).

The CEO of Complete Technology Resources, Jamie Stafslien, who is also a member of the Ingram Micro SMB Alliance, offered his insights into the potential of the app.

"Ingram Micro Xvantage will save your sales cycle right in front of the customer, too," said Stafslien, who has been utilising the app to make on-the-spot estimations of new technology solutions' costs while engaging with his customers and prospects.

The design of the Xvantage Mobile App was informed by valuable feedback from Ingram Micro's SMB Alliance and Trust X Alliance community members.

The app has received high ratings for its experience and performance to date, with reviews emphasising its ease of use and real-time visibility into quotes, orders and product searches. The app has been noted for enabling business-critical actions, such as converting a quote to order anytime, anywhere.

"Our team, our clients, and our prospects are impressed with the instant access and accuracy of the quotes and availability we can provide them in real time using Xvantage to our advantage and theirs," Stafslien elaborated.

The newly launched Mobile App features a user-friendly interface with real-time visibility, fluid integrations, and bolstered security measures.

Describing the app, Paul Bay, CEO of Ingram Micro, said, "The Ingram Micro Xvantage Mobile App is another key milestone in our commitment to redefine distribution and remove friction by placing nearly everything channel partners need to grow their business and better serve their customers at their fingertips."

Sanjib Sahoo, EVP and Chief Digital Officer at Ingram Micro, further emphasized the revolutionary nature of the app. "Our new Xvantage mobile app provides another ground-breaking option for our customers to enjoy a B2C experience in a B2B environment."

"We will continue to provide the IT Channel with an innovative experience and more ways to better serve their customers using Ingram Micro Xvantage."

The Ingram Micro Xvantage Mobile App is currently available for download on iOS and Android operating systems. With its compelling features and functionality, the app aims to provide a user-friendly B2B experience in the IT reselling domain by eliminating business friction and streamlining operations.