AWS unveils generative AI partner alliance to expand reach

Amazon Web Services (AWS) has announced the launch of the Generative AI Partner Innovation Alliance aimed at expanding the reach of its Generative AI Innovation Center (GenAIIC).

The GenAIIC, since its launch in June 2023, has assisted thousands of customers, including notable names such as DoorDash, Nasdaq, and the PGA TOUR, in successfully integrating generative AI solutions into their operations. Over 50% of the solutions developed through GenAIIC have transitioned from proof-of-concept to production stages for customers.

The Generative AI Partner Innovation Alliance will enhance customer access to a global network of systems integrators and consulting firms that bring established generative AI expertise. Initial partners include Booz Allen Hamilton, Crayon, Escala24x7, Megazone Cloud, NCS Group, Quanitphi, and Rackspace, as well as system integrators like Caylent and Deloitte. These partnerships aim to increase the capacity to support more customers with proof-of-concept and production implementations.

Sri Elaprolu, Global Head of the AWS Generative AI Innovation Center at AWS, stated, "At the GenAIIC, our approach focuses on empowering customers to identify and refine AI use cases that deliver tangible business value. We focus on developing end-to-end solutions and customizing foundation models when necessary to address specific needs, always prioritizing security and scalability. This customer-centric strategy has been instrumental in driving success through the GenAIIC. Now with a growing network of partners, we can help more customers harness generative AI to drive innovation, productivity, and hone their competitive advantage."

Julia Chen, Vice President, Partner Core, AWS, commented, "Generative AI is revolutionizing how businesses operate and deliver value to their customers. By combining our partners' deep industry, use case and services expertise with AWS's cutting-edge generative AI tools and proven methodology, we can help scale and accelerate the transformative power of this technology to customers worldwide."

Alison Smith, Director of Generative AI at Booz Allen Hamilton, remarked, "In the public sector, we have a tremendous opportunity to use generative AI to enhance mission delivery and provide better services to citizens. By combining Booz Allen's deep public sector expertise with AWS's Generative AI Innovation Center resources, we can overcome barriers to adoption and drive real impact through secure, ethical and compliant generative AI solutions."

Crayon's Chief Technology Officer, Florian Rosenberg, highlighted the importance of trust and compliance in enterprise adoption, especially in regulated industries, saying, "As generative AI capabilities continue rapidly evolving, ensuring trust and compliance is paramount for enterprise adoption - especially in highly-regulated industries. Through the Partner Innovation Alliance, we'll collaborate closely with AWS to implement rigorous security, risk management and governance frameworks that allow our customers across Europe to confidently and responsibly leverage generative AI's power."

Elbano Milbelli P., Principal Cloud Specialist at Escala 24x7, expressed enthusiasm for the alliance's regional impact, "Escala 24x7 is thrilled to join the AWS Partner Innovation Alliance and bring the power of generative AI to Latin America and the Caribbean. We're committed to helping organization's leverage AWS services and GenAIIC's proven approach to create customized language models tailored to the region's unique cultures and business contexts, empowering businesses to increase productivity and accelerate their cloud initiatives."

Sam Liew, Chief Executive, Government Strategic Business Group at NCS Group, discussed the potential for the public sector in the Asia Pacific region, "The Generative AI Partner Innovation Alliance will allow us to combine NCS' deep industry expertise in Asia Pacific with AWS's world-class generative AI services and proven innovation methodology. Through our NCS GenAI CoE for Public Good, we will work with AWS to empower more public sector organizations across the region to navigate the generative AI journey and unlock their potential by tailoring solutions to local languages, cultures and businesses environments."