ChannelLife India - Industry insider news for technology resellers

Optimizely stories

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Media.Monks secures Gold Partner status with Optimizely
Last month
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cdp
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martech
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digitisation
Global digital-first advertising and marketing firm, Media.Monks, achieves Gold Partner status with digital experience platform, Optimizely, marking crucial progress in digital experience expansion.
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Optimizely named Leader in 2024 Gartner Magic Quadrant for fifth year
Last month
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ai
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gartner magic quadrant
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b2b
For the fifth year in a row, Optimizely is acknowledged as a Leader in the prestigious 2024 Gartner Magic Quadrant, demonstrating its commitment to shaping digital experience and innovation.
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Optimizely leaders predict AI surge & focus on customer loyalty in 2024
Wed, 27th Dec 2023
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cx
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martech
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ai
Optimizely chiefs expect AI uprising and increased customer loyalty focus in 2024. .
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Valtech launches connector bridging Salesforce Commerce Cloud and Optimizely for retailers
Fri, 13th Oct 2023
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big data
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bi
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martech
Valtech debuts a connector that bridges Salesforce Commerce and Optimizely for seamless digital retail experiences.
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Optimizely releases new operating system for marketers
Fri, 13th Oct 2023
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saas
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integration
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digital marketing
Optimizely unveils Optimizely One, a new operating system for marketers that offers a highly composable architecture and AI-driven workflows.
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Optimizely announces integration with Google Cloud LLM
Fri, 1st Sep 2023
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public cloud
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cx
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cloud services
With this integration, Optimizely's customers and product engineering teams gain direct access to Google Cloud's cutting-edge foundational models.
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Optimizely hires Rupali Jain as Chief Product Officer
Wed, 3rd May 2023
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microsoft
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ml
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ai
Optimizely, a leading digital experience platform provider, has hired Rupali Jain as new Chief Product Officer to drive innovation and growth.
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Optimizely DXP drives US$2.2 million savings, says Forrester
Fri, 6th Jan 2023
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digital transformation
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ecm
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cx
According to a total economic impact study from Forrester, customers can realise a 370% ROI after deploying the DXP, with a payback period of eight months.
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Optimizely and Orchard partner to scale marketing experimentation
Tue, 13th Sep 2022
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crm
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cx
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martech
Optimizely has announced a partnership with Orchard to help marketers and organisations scale experimentation through a mix of strategy and platform.
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Optimizely (Welcome) named Leader in Gartner Magic Quadrant
Thu, 24th Mar 2022
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cloud services
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b2b marketing
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gartner
Optimizely (Welcome) has announced that Gartner has named the company as a Leader in its 2022 Magic Quadrant for Content Marketing Platforms.
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Optimizely launches integrated version of specialised products
Thu, 23rd Dec 2021
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digital marketing
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b2b
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optimizely
Optimizely integrates B2B Commerce Cloud & Content Cloud products to help brands reach larger audiences with sophisticated content strategies.
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Optimizely improves customer experience outcomes with Welcome acquisition
Tue, 7th Dec 2021
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crm
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bi
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big data
Optimizely to acquire Welcome, merging content marketing, resource management, and digital asset capabilities to enhance customer experience.
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Optimizely welcomes Donna Wilczek to board of directors
Wed, 16th Jun 2021
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board of directors
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experience business
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forrester research
Wilczek, who joins as the company’s first independent director, is currently senior vice president of product strategy and innovation at Coupa Software.
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Two redesigns, one winner: Tailoring processes to customer preferences
Wed, 22nd Aug 2018
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cx
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digital transformation
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martech
For a product redesign to be successful, a meticulous rollout is required, coupled with a thorough understanding of your customer base.
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Interview: Booktopia on data experimentation & the future of traditional bookshops
Tue, 3rd Oct 2017
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testing
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cloud services
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optimizely
A vital component in meeting our customers’ needs and wants has been establishing a culture of experimentation.