Marketing strategy Stories - Page 23

Indian Stories

Marketing strategy stories

Startup marketing on a budget: Strategic blueprint for success

Marketing for early-stage startups with tight budgets is undoubtedly challenging, but, approached strategically, it's far from insurmountable.

By Afsa Chorwadwala • 5 min read • Thu, 5th Oct 2023

Global Stories

Marketing strategy stories

Data Analytics

Blackpearl Group welcomes Tori Colebourne as new Chief Marketing Officer

Blackpearl Group announces Tori Colebourne, ex-Head of Growth at Spark Business Group, as their new Chief Marketing Officer.

By Imee Dequito • 3 min read • Mon, 27th Nov 2023

Software-as-a-Service

Video: 10 Minute IT Jams - An update from Pixis with Hari Valiyath

Hari Valiyath, who is the Co-Founder and Chief Business Officer at Pixis, joins us today to tell us more about Pixis and some of his thoughts on AI.

By Tom Raynel • 6 min read • Fri, 17th Nov 2023

Customer Experience

Me&u launches marketing platform in partnership with Eagle Eye

As an omnichannel loyalty, promotions, and subscription tool, me&u Engage influences customer behaviour along their purchasing journey.

By Tom Raynel • 3 min read • Wed, 8th Nov 2023

Marketing Technologies

Offsetting the demand for AI skills in marketing with codeless AI

AI has transformed the way businesses create processes and how they communicate with their consumers, specifically in the marketing industry.

By Hari Valiyath • 3 min read • Fri, 27th Oct 2023

DevOps

Change Financial appoints Kathryn Grant as VP of Marketing for Global Growth

Change Financial appoints Kathryn Grant as VP of Marketing to drive growth strategy domestically and internationally.

By Imee Dequito • 2 min read • Tue, 10th Oct 2023

Data Analytics

The power behind personalised customer journeys

Brands need to understand their customers' wants, motivations, and pain points to create a successful customer journey. Personalisation is key.

By Imee Dequito • 5 min read • Mon, 4th Sep 2023

Customer Experience

What this drinks retailer did to boost customer conversion to almost 100%

Shorty's Liquor, Australia's top drinks retailer, upgraded its marketing with Dotdigital to boost customer engagement and measure deliverability.

By Imee Dequito • 3 min read • Mon, 14th Aug 2023

IT Automation

Kaspersky appoints Adrian Hia as APAC Managing Director

Kaspersky has appointed Adrian Hia as its new Managing Director for Asia Pacific, responsible for driving business growth in the region.

By Laura Valencia • 2 min read • Tue, 9th May 2023

Partner Programmes

Gallagher appoints Melissa Vidakovic as Marketing Director

Global security leader Gallagher appointed Melissa Vidakovic as the new Marketing Director for Americas, bringing tech and software marketing expertise.

By Sean Mitchell • 2 min read • Mon, 20th Mar 2023

Data Analytics

Video: 10 Minute IT Jams - An update from n3 Hub

Damian Williams, CTO at n3 Hub, joins us today to tell us more about the company and some of the issues its customers should know about.

By Zach Thompson • 5 min read • Mon, 13th Mar 2023

Partner Programmes

Thinxtra appoints Carineh Grigorian as Marketing Director

Thinxtra announces Carineh Grigorian as new Marketing Director bringing 20 years of IT and channel marketing experience to the role.

By Mitchell Hageman • 1 min read • Fri, 25th Nov 2022

Partner Programmes

Code Climate appoints Kathleen Rohrecker as marketing senior vice president

Kathleen Rohrecker joins engineering management platform Code Climate as SVP, with a strong track record of scaling growth-stage tech companies.

By Zach Thompson • 2 min read • Fri, 22nd Jul 2022

Data Analytics

Martech experts reveal the “buzz” on personalisation

In the digital age, innovative technology must be leveraged to power an efficient and effective relationship marketing strategy.

By Jerome Tillotson • 5 min read • Thu, 30th Jun 2022

Partner Programmes

HCL Technologies bolsters precision marketing offering

HCL Technologies has launched a new marketing product designed to assist organisations with taking their precision marketing strategies to the next level.

By Staff Writer • 2 min read • Mon, 22nd Jun 2020

Marketing Technologies

Acronis taps Steven McChesney as new CMO

Acronis appoints tech marketing veteran Steven McChesney as CMO to enhance brand awareness and focus on cyber protection and cloud transition.

By Staff Writer • 2 min read • Tue, 16th Jun 2020

Partner Programmes

Okta updates partner programme for 2020

Okta revamps its Partner Connect programme with enhanced training, accreditation, and marketing tools to bolster global distribution and partner expertise.

By Staff Writer • 2 min read • Thu, 2nd Apr 2020