Fan Experience stories
Disjointed ticketing, commerce and app data are making it harder for clubs to spot churn, target offers and boost matchday revenue.
Disconnected ticketing and membership systems are leaving clubs and tournaments with patchy fan data, weakening loyalty and repeat attendance.
The move targets firms struggling to shift AI pilots into live systems, with AWS embedding engineers to speed deployment and cut reliance on consultants.
Irish sports technology firms could benefit from Oceania's fervent fan bases and elite systems, as ANZ looks for proven partners.
Stadium operators could reduce cabling and improve fan connectivity as the new system targets dense crowds with fewer infrastructure demands.
Real-time tools are reshaping refereeing, TV coverage and coaching as leagues use AI to speed decisions and deepen fan engagement.
The new app hinges on licensed tracks and reporting, as FanLabel expands paid music contests with backend support from Tuned Global.
Brands in media and entertainment are missing revenue because they cannot turn scattered engagement signals into coordinated, real-time personalisation.
Fans are already waiting nearly six seconds for federation sites, exposing digital weaknesses that could hurt engagement and revenue at World Cup 2026.
Broadcasters are using hybrid data-centre and cloud setups to stream 2026's expanded tournament live with lower latency and compliance risks.
Thousands of football fans will be reached through a creator-led push as YouTube streams its first FIFA exhibition match worldwide.
Faster instrument swaps and freer movement helped Radiohead's in-the-round arena return, after blind tests eased fears over wireless sound.
Fans will get live AI chat, match tracking and French-language commentary as the French Open deepens its digital offering through 2031.
Fans at Grand Prix events will get live timetables and navigation in the official app, as Formula 1 deepens its grip on spectator data.
Supporters and clubs face a six-month balancing act as computer modelling and manual checks shape a season already crowded by international demands.
Fans can now follow live scores, video and team news in one place as New Zealand Rugby deepens its direct-to-fan strategy.
Fans will see changes across ticketing, content and security as the Premier League club hands its digital overhaul to Tata Consultancy Services.
The deal gives Australian basketball a bigger telecom backer as the WNBL seeks higher visibility and both leagues chase wider fan reach.
Fans will get broader access from 2027 as the league's biggest rights package ever expands domestic TV, streaming and overseas coverage.
Shoppers in central Auckland will find a temporary 2deVries makeover and ticket giveaway as sponsor 2degrees backs the sold-out Grand Final.