Epsilon stories
Shoppers are set to curb non-essential buying, even as Epsilon expects GBP £17.9 billion to be spent across the Golden Quarter.
Retailers gain a templated way to host branded content and shoppable pages, as suppliers seek better visibility and clearer sales attribution.
The cash purchase will expand Publicis's data and AI ambitions, while giving LiveRamp shareholders a 29.8% premium and closing certainty.
Ocado Ads partners with Epsilon to launch a retail media solution linking verified shopper data across TV, audio and online for better ad targeting.
AWS launches Bedrock AgentCore to enhance AI agent deployment and invests $100 million in generative AI development to boost enterprise applications.
AWS launches Amazon Bedrock AgentCore suite and invests USD $100 million to boost secure, scalable AI agent deployment for enterprises worldwide.
Medallia has launched a new partner programme to empower independent software vendors and service integrators, promoting innovation and enhancing customer experiences.
John Lewis introduces new retail media capabilities with Epsilon, empowering brands to craft adverts on johnlewis.com, enhancing customer engagement and sales.
Last-minute shoppers are set to lift ad spend by USD $10.5 billion, but brands must reach hosts and fair-weather fans before kick-off.
World Cup set to kick off UK spending spree as fans splash out on home viewing gear and juggle matches with shopping on second screens.
Epsilon launches Australian tool linking digital retail media exposure to in-store sales, unifying eCommerce and physical performance data.
Epsilon launches UK tool linking digital retail media to in-store sales, promising a single view of online and offline campaign impact.
Wickes has launched Wickes Connected Retail Media with Epsilon, blending store and digital data to target home improvement shoppers.
Singapore cements its status as Asia's AI and digital gateway, boosted by low-carbon data centres and world-class, neutral connectivity.
Iceland Foods partners with Epsilon to expand its retail media, adding offsite ads, video formats, and an auction model to reach 9 million shoppers yearly.
A survey of 300 senior marketers in Europe reveals 61% report revenue growth from AI, with varying adoption across UK, France, and Germany retail sectors.
John Lewis Partnership now allows brands to run ads offsite on digital channels using first-party data, expanding beyond its own platforms for broader reach.
As more and more platforms come online and the market continues to evolve, streaming services will have their 'golden age' with advertisers.
Grocery brands like Morrisons and Waitrose lead in personalisation, says Epsilon's new UK study, with 20% of consumers noting better tailored experiences.
Marketing professionals are increasingly harnessing the power of generative and predictive AI to drive campaign efficiency and insights; however, a solid data foundation is a prerequisite for success.
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