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Digital Out of Home (DOOH) Stories

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Digital Out of Home (DOOH) stories

Winning the fitness-conscious audience with programmatic DOOH
Wearables

Winning the fitness-conscious audience with programmatic DOOH

Programmatic DOOH is helping brands lift awareness and sign-up intent by reaching gym-goers and wellness shoppers near key locations.

By Ben Baker • 4 min read • This month
Perion launches Ask Perion for self-serve ad planning
Software-as-a-Service

Perion launches Ask Perion for self-serve ad planning

Marketers juggling multiple ad channels may cut planning time as Perion rolls out AI tools that turn briefs and data into media plans.

By Sofiah Nichole Salivio • 3 min read • Last month
Carvertise & Azira track tourism visits from rideshares
Uber

Carvertise & Azira track tourism visits from rideshares

Destination marketers can now tie rideshare ads to verified visits, giving tourism campaigns clearer proof of return on spend.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Zoom Media & airtango expand fitness screens in DACH
Digital Signage

Zoom Media & airtango expand fitness screens in DACH

Advertisers can now reach more than 5,000 gym screens across Germany, Austria and Switzerland as the tie-up widens cross-border media buying.

By Mark Tarre • 3 min read • Last month
Vistar study finds 3D boosts digital out-of-home awareness
Visual effects

Vistar study finds 3D boosts digital out-of-home awareness

Brand awareness in digital out-of-home rose sharply when ads used 3D, with Vistar Media finding a 67% lift over static formats.

By Sean Mitchell • 3 min read • Thu, 21st May 2026
Firefly links moving media inventory to VIOOH platform
Firefly Studios

Firefly links moving media inventory to VIOOH platform

Advertisers can now buy Firefly’s moving fleet and car-top screens through programmatic out-of-home systems used for static inventory.

By Sofiah Nichole Salivio • 3 min read • Sat, 25th Apr 2026
Lemma launches AI platform for measurable outdoor ads
Marketing Technologies

Lemma launches AI platform for measurable outdoor ads

It aims to help advertisers prove outdoor campaigns drive sales and app installs, as marketers demand clearer attribution from digital out-of-home.

By Catherine Knowles • 4 min read • Wed, 22nd Apr 2026
Garnier wins JCDecaux award for weather-led campaign
JCDecaux

Garnier wins JCDecaux award for weather-led campaign

Weather-triggered ads helped Garnier lift sales 10% and win JCDecaux's 2025 Programmatic Campaign of the Year Award in Australia.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 26th Mar 2026
Barrows & QSIC sync in‑store audio with digital video
Digital Signage

Barrows & QSIC sync in‑store audio with digital video

Barrows Connected Store and QSIC partner to sync in‑store video and audio, promising data‑driven, unified retail media and measurement.

By Sofiah Nichole Salivio • 4 min read • Thu, 19th Mar 2026

Stories from Other Regions

Digital Out of Home (DOOH) stories

Bigdatr adds connected TV ad monitoring in Australia
Marketing Technologies

Bigdatr adds connected TV ad monitoring in Australia

Streaming budgets are becoming easier to track as marketers gain visibility into rival campaigns across Australia's fast-growing connected TV market.

By Sean Mitchell • 4 min read • This month
The Travel Network launches Sydney luxury hotel platform
QR code

The Travel Network launches Sydney luxury hotel platform

Advertisers are being offered access to affluent hotel guests in Sydney, as The Travel Network rolls out screens and QR codes across luxury stays.

By Joseph Gabriel Lagonsin • 5 min read • Fri, 15th May 2026
Intersection opens OOH ad network to AI booking tools
Digital Signage

Intersection opens OOH ad network to AI booking tools

Brands can now book digital billboards in minutes, as Intersection lets agencies plan and reserve campaigns through ChatGPT and Claude.

By Sean Mitchell • 3 min read • Thu, 14th May 2026
VIOOH adds Abode Media residential screens to marketplace
Channel marketing

VIOOH adds Abode Media residential screens to marketplace

Advertisers can now buy more than 250 residential screens in UK housing blocks through VIOOH, extending reach into premium urban buildings.

By Sean Mitchell • 4 min read • Fri, 8th May 2026
BackLite UK launches Knightsbridge digital ad site
Smart Cities

BackLite UK launches Knightsbridge digital ad site

Luxury brands gain a rare premium platform in central London as the upgraded underpass is set to draw more than 3 million fortnightly impacts.

By Kaleah Salmon • 3 min read • Fri, 17th Apr 2026
Vistar Media expands Singapore team with three hires
Recruitment

Vistar Media expands Singapore team with three hires

Rising demand for programmatic outdoor ads in Singapore has prompted the adtech firm to add three senior staff and deepen regional support.

By Mark Tarre • 4 min read • Mon, 13th Apr 2026
JCDecaux wins Western Sydney airport advertising deal
Smart Cities

JCDecaux wins Western Sydney airport advertising deal

The contract secures JCDecaux a long-term digital network at Sydney's new 24-hour airport, set to open for 10 million passengers.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 9th Apr 2026
VIOOH adds Orange Barrel Media & IKE screens to platform
Smart Cities

VIOOH adds Orange Barrel Media & IKE screens to platform

Advertisers gain access to 2,281 US digital out-of-home screens as VIOOH expands its programmatic reach across 27 cities.

By Joseph Gabriel Lagonsin • 3 min read • Fri, 27th Mar 2026
Open Media joins VIOOH for UK DOOH programmatic buying
UK expansion

Open Media joins VIOOH for UK DOOH programmatic buying

Open Media links with VIOOH to trade 42 UK digital out-of-home screens programmatically, offering 120m monthly impressions to buyers.

By Sean Mitchell • 3 min read • Wed, 25th Mar 2026