Customer retention stories

Forrester urges B2B firms to rethink marketing, sales and metrics as AI agents reshape how buyers search, compare and choose suppliers.

SAS marks 50 years by sharpening its push into trusted AI, as Jim Goodnight says the software group's focus remains on governance and accountability.

Retailers trim expansion plans as geopolitical turmoil and inflation bite, with fewer than one in six executives pursuing strong growth strategies.

Stripe, PayPal, Adyen and Block are pushing into loyalty, lending and AI checkout tools as payment groups seek a bigger role in merchant commerce.

Pine Labs buys Shopflo to lift online conversion as the fintech widens its reach from in-store payments into a full-stack commerce platform.

Adyen moves beyond payments with EUR €750 million Talon.One deal to fuse loyalty software, customer data and promotions across channels.

Managed service providers can boost renewals and upsell revenue by turning hidden security work into clear, customer-ready reports that prove value.

Celonis and ProcessLab debut banking tools for mortgage approvals and service teams as lenders seek faster decisions, lower costs and better customer journeys.

Amplitude adds an AI assistant inside apps to guide users through tasks, cut support tickets and tie help requests to product behaviour.

Parloa study finds many global firms bury support details, while most chatbots fail to solve issues and phone menus remain frustrating.

Pinewood boosts annual revenue and EBITDA as testing begins at Lithia's US dealerships, with cash rising and medium-term growth targets intact.

Telcos are turning music streaming into localised services for niche audiences, from Greenlandic heritage platforms to kid-safe apps and MENA billing deals.

Blackhawk Network has unveiled a Digital Wallet API that lets brands pool gift cards, refunds, loyalty rewards and promo credit into one spendable balance.

Rue Gilt Groupe brings Riskified identity scoring into Zendesk as retailers race to stop refund abuse without slowing customer service.

Trustifi rolls out AI-powered training videos for managed service providers, turning real phishing emails into branded simulations inside one dashboard.

Backbase and Ninth Wave have teamed up to let banks plug corporate clients' ERP and accounting systems straight into account data and payments.

APAC marketers urged to tighten email deliverability as Sinch Mailgun study says weaker inbox placement is draining returns despite heavier AI adoption.

LoyaltyLion brings back its Loyalty Connect virtual series, with more than 20 speakers set to unpack retention tactics as acquisition costs climb.

Fractional Chief Marketing Officers say brands must ditch blanket discounting, sharpen value messages and tailor offers as households split into two wallets.

Sinch Mailgun warns weak inbox placement and limited AI use are eroding email returns, with many firms unable to measure ROI confidently.