Customer Journey stories

Certinia has launched its Customer Success Cloud, seamlessly integrating with its Professional Services Cloud to offer unified customer journey insights and collaboration tools, built natively on Salesforce.

MyState Bank launches a new digital banking platform, developed by Backbase, enhancing personal finance management and security features, to fuel growth.

Survey reveals that while 94% of firms value customer experience, only 38% are effective in achieving it, highlighting gaps in collaboration and technology.

One Nexus Group names Grant O'Hara as new Head of Commercial Development. With nearly 40 years in the automotive industry, O'Hara aims to drive growth and enhance the company's profile.

Optimise your eCommerce site for Black Friday, Cyber Monday, and Amazon Prime Day to capture shoppers and boost sales with data-driven strategies.

Backbase appoints Chris Shayan as Head of AI to drive innovation in its Engagement Banking Platform, marking a significant step in rearchitecting banking around the customer.

Medallia named a Strong Performer for Customer Analytics Technologies, spotlighting its advanced AI, real-time data processing, and text analytics.

Zoho has launched CRM for Everyone, revolutionising customer experience with team collaboration, extended capabilities, and user-friendly updates.

Pax8 has promoted Nick Heddy to President and Chief Commerce Officer, harnessing his extensive experience to drive future growth and innovation in the cloud commerce marketplace.

Generative AI promises to revolutionise customer loyalty programs through hyper-personalisation and predictive modelling, say experts from Accor, The Warehouse Group, and Eagle Eye.

Australian businesses are increasingly concerned about customer churn, with 97% adopting AI to enhance customer experience, despite cybersecurity and cost worries.

HubSpot brings its transformative Commerce, Content and Service Hubs to the UK, helping businesses streamline operations and capitalise on artificial intelligence (AI) opportunities amid rapid innovation.

Ververica Cloud uses real-time analytic capabilities powered by their VERA technology to revolutionise e-commerce and optimise user experience.

Nordic-based travel agency, Sembo, introduces an AI assistant that enables personalised, multi-destination journey booking, a first in the travel industry.

A new study reveals major shortcomings in brands' first-party data strategies, limiting customer experience personalisation amid evolving privacy norms.

Quality of data drives successful AI-powered marketing, affecting user experience and future engagements, underscoring the need for robust, detailed consumer profiles.

Adobe unveils a series of AI advancements aimed at enhancing brands' customer experiences and content personalisation, including their new generative programme, Adobe GenStudio.

NICE reveals AI solution Enlighten XM, offering hyper-personalised customer experiences through large language models and a deep data memory system.

UK fintech ekko partners with customer experience provider Primis to enhance post-purchase sustainability, harnessing technology to heighten consumers' awareness of their purchasing impact on the environment.

Amperity has launches new generative AI capabilities – Explore and Assist – to join Stitch and Predict in comprehensive suit, AmpAi.