Customer engagement stories
![Story image](../../../../../uploads/story/2024/07/25/preview_techday_b0f5c0c94e66ed8b6590.webp)
CFOs & CIOs in ANZ align to optimise tech investments
4 days ago
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cx
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martech
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financial systems
A new report reveals CFOs and CIOs in ANZ are tightening collaborations to ensure technology investments deliver tangible business results.
![Story image](../../../../../uploads/story/2024/07/25/preview_techday_a6a88532edf53f21576d.webp)
Digital Balance partners with Insider for advanced personalisation
4 days ago
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it training
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data analytics
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cx
Digital Balance has partnered with Insider to enhance customer engagement via advanced personalisation, reflecting a growing trend highlighted in recent McKinsey research.
![Story image](../../../../../uploads/story/2024/07/24/preview_0792_Sparteo_Portraits-Rachel_SAADA.webp)
Sparteo appoints Rachel Saada as new Head of Marketing
4 days ago
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cx
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martech
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digital entertainment
Sparteo appoints Rachel Saada as Head of Marketing to boost UK growth, aiming for 50% growth in 2024. Saada brings experience from Jellysmack and Taboola.
![Story image](../../../../../uploads/story/2024/07/23/preview_AF_Head_Shot(2).webp)
Exclusive: Dynatrace thrives with cloud migration, market success
5 days ago
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hyperscale
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data analytics
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cx
Andrew Foot of Dynatrace has discussed their cloud migration progress and strategic successes, with a whopping $1.5 billion in annual recurring revenue.
![Story image](../../../../../uploads/story/2024/07/23/preview_techday_b06f2b6fa28431f4fdd3.webp)
KINESSO Commerce & Vudoo partner to launch ShopNow solution
6 days ago
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martech
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cx
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transparency
IPG Mediabrands' KINESSO Commerce partners with Vudoo to launch ShopNow, an innovative commerce media solution integrating shoppable ad tech, starting in Australia.
![Story image](../../../../../uploads/story/2024/07/22/preview_Mahesh_Muralidhar_2.webp)
Unexpected advice for tech entrepreneurs
6 days ago
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cx
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martech
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ipo
Contrarian advice for tech founders: avoid early capital raising, don't aim for unicorn status, embrace unscalable tasks, and ignore early awards.
![Story image](../../../../../uploads/story/2024/07/17/preview_techday_98ac210d5d2d1d8d2fb0.webp)
Businesses turn to immersive phygital experiences for engagement
Last week
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cx
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martech
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ai
Businesses are leveraging immersive phygital experiences, blending physical and digital interactions, to enhance customer engagement.
![Story image](../../../../../uploads/story/2024/07/17/preview_Piotr_Korzeniowski_CEO_Piwik_PRO.webp)
How to optimize your brand’s eCommerce site around key online shopping days
Last week
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data analytics
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cx
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martech
Optimise your eCommerce site for Black Friday, Cyber Monday, and Amazon Prime Day to capture shoppers and boost sales with data-driven strategies.
![Story image](../../../../../uploads/story/2024/07/15/preview_techday_ac4ad6561d1ffd0b3dee.webp)
Hexaware launches AI app for eCommerce product descriptions
Last week
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cx
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digital transformation
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martech
Hexaware’s new Gen AI App, now available on AWS Marketplace, helps e-commerce retailers automate product descriptions and boost customer engagement through AI.
![Story image](../../../../../uploads/story/2024/07/11/preview_techday_a8febd150865f47f5b04.webp)
CommBank app adds travel booking & car buying services
This month
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martech
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cx
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digital engagement
CommBank’s app now includes Travel Booking and car buying services as it aims to enhance digital engagement among its 8.5 million active users.
![Story image](../../../../../uploads/story/2024/07/10/preview_Gao_Lei__Chief_Technology_Officer__CTO__of_SleekFlow.webp)
SleekFlow appoints Gao Lei as new CTO to drive tech strategy
This month
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edutech
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data analytics
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cx
Singapore-based SleekFlow has named Gao Lei, former LinkedIn China CTO, as its new Chief Technology Officer to spearhead tech transformation and innovation.
![Story image](../../../../../uploads/story/2024/07/09/preview_techday_f4a04a516c1523e6309f.webp)
MoEngage launches platform for Australian financial services
This month
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fintechs
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cx
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martech
MoEngage launches a new platform in Australia, aimed at helping financial institutions tackle inefficiencies and deliver personalised customer experiences in real time.
![Story image](../../../../../uploads/story/2024/07/08/preview_techday_31ff6c71342266a48579.webp)
Canon celebrates major success at drupa 2024 in Düsseldorf
This month
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cx
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martech
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cleantech
Canon triumphs at drupa 2024, surpassing sales targets despite fewer visitors. The Core exhibit captivates 6,000+ guests with immersive printing innovations.
![Story image](../../../../../uploads/story/2024/07/05/preview_Goodman_Group_Giles_Proctor__1_.webp)
Goodman Group appoints Giles Proctor as VP of Data Centres
This month
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public cloud
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hyperscale
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cx
Goodman Group names Giles Proctor as VP of Data Centres, leveraging his 25 years of expertise to enhance customer engagement and bolster global infrastructure.
![Story image](../../../../../uploads/story/2024/07/03/preview_techday_0e5b8365ca8744fa1c9b.webp)
KPMG Australia shortlisted for 2024 Microsoft global awards
This month
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cx
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martech
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kpmg
KPMG Australia has been shortlisted for the 2024 Global Microsoft Partner of the Year Awards in two categories, highlighting its excellence in AI innovation and nonprofit industry services.
![Story image](../../../../../uploads/story/2024/06/28/preview_techday_bb894ea6386ad81e9a02.webp)
AI regulation concerns hinder UK business adoption, survey says
Last month
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devops
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cx
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martech
A Freshworks survey reveals 35% of UK businesses see unclear AI regulations as a major barrier to adoption despite acknowledged productivity gains.
![Story image](../../../../../uploads/story/2024/06/20/preview_techday_a17680ba3ec6feaba770.webp)
Cegid integrates generative AI into retail solutions
Last month
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smartphones
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digital transformation
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cx
Cegid integrates generative AI into its Cegid Retail solutions, showcased at Cegid Connections Retail in Rome, aiming to transform retail with intelligent agents.
![Story image](../../../../../uploads/story/2024/06/19/preview_techday_542bcde7b70440e5f3ea.webp)
Blue Connections IT centralises pre-sales team to improve service
Last month
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cx
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martech
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customer service
Blue Connections IT has centralised its pre-sales team to enhance operations, ensuring customers receive consistent, comprehensive support and improved service.
![Story image](../../../../../uploads/story/2024/06/19/preview_Simon_Le_Grand_Lightspeed_2.webp)
Clicks, customers, and ROI: Harnessing the power of multichannel marketing
Last month
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cx
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martech
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cdp
In the face of economic uncertainty and global competition, retailers are turning to multichannel marketing to engage customers, boost sales, and enhance ROI.
![Story image](../../../../../uploads/story/2024/06/18/preview_Karlie-10.webp)
Leveraging loyalty: How are retailers approaching retention in 2024?
Last month
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martech
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cx
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digital entertainment
Retailers are wrestling with economic pressures and global competition; leveraging loyalty programs has emerged as a crucial strategy to retain customers and boost sales in 2024.