Connected TV stories
DangleAds names Saurabh Wason Assistant Vice President
Yesterday
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social media
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leadership
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b2b marketing
DangleAds appoints Saurabh Wason Assistant Vice President, business development, to spearhead partnerships, market expansion and ad product growth.
Vudoo & PubMatic launch shoppable programmatic ads
Yesterday
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data privacy
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e-commerce
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online shopping
Vudoo partners with PubMatic to bring shoppable, commerce-enabled ads to its programmatic marketplace via a single deal ID integration.
Ogury brings persona-based audience targeting to CTV
Last week
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data privacy
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payment technologies
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trends & predictions
Ogury brings its persona-based ad targeting to connected TV, promising consistent cross-screen audiences as brands boost streaming spend.
Taboola names Krishan Bhatia first chief business officer
Last month
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martech
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genai
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ai
Taboola appoints former Amazon and NBCUniversal executive Krishan Bhatia as its first chief business officer to lead global sales and partnerships.
Innovid adds Reddit ads to unified social workflow
Last month
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martech
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partner programmes
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rpa
Innovid adds full Reddit ad management to its Social Ads Manager, letting marketers run Reddit alongside other major social platforms.
Teads expands Google TV HomeScreen ad reach globally
Last month
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martech
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digital entertainment
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marketing
Teads partners with Google TV to offer HomeScreen ads on over 500 million devices, boosting global connected TV reach and impact.
LG hits record 2025 sales as tariffs & EV slowdown bite
Fri, 30th Jan 2026
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datacentre infrastructure
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hyperscale
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smart home
LG posts record 2025 revenue of AUD 88.6 trillion but operating profit slips on U.S. tariffs, EV slowdown and one-off restructuring costs.
Digital billboards to power USD $54.6bn OOH boom
Thu, 29th Jan 2026
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smart cities
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digital signage
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surveillance
Digital billboards are set to drive OOH ad spend to USD $54.6bn by 2025, as programmatic trading and data tools fuel rapid DOOH growth.
Amperity unveils tool to monetise first-party data
Fri, 23rd Jan 2026
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data protection
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martech
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personalisation
Amperity launches Audience Monetization, an AI-powered tool to package and sell permissioned first-party audiences to advertisers.
DoubleVerify unveils streaming tool with IMDb data
Tue, 13th Jan 2026
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ai
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imdb
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ces
DoubleVerify launches DV Authentic Streaming TV, using IMDb data to give advertisers richer controls and transparency for streaming campaigns.
Dabur Odomos taps contextual ads to lift video views
Mon, 12th Jan 2026
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youtube
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marketing
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conversational ai
Dabur Odomos' monsoon health push hits 86.95% video completion using Silverpush contextual ads across YouTube and connected TV.
Hoppr names Olivier Bastard Chief Sales Officer
Thu, 8th Jan 2026
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martech
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partner programmes
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digital entertainment
Hoppr appoints former Synamedia executive Olivier Bastard as Chief Sales Officer to spearhead global growth in addressable TV advertising.
Explainer: Oscars to stream on YouTube after long TV era
Tue, 23rd Dec 2025
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digital transformation
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martech
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digital entertainment
The Oscars will leave traditional TV for a free global YouTube livestream from 2029, ending decades of broadcast dominance on ABC.
Innovid boosts Social Ads Manager with Reddit tools
Thu, 18th Dec 2025
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martech
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rpa
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cdp
Innovid adds Reddit, Meta optimisation and Google CM360 tools to Social Ads Manager, promising smoother cross-platform social campaigns.
Ocado Ads partners with Epsilon to boost retail media targeting
Wed, 3rd Dec 2025
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martech
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digital entertainment
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e-commerce
Ocado Ads partners with Epsilon to launch a retail media solution linking verified shopper data across TV, audio and online for better ad targeting.
TripleLift expands Pause Ads to more streaming platforms
Sat, 22nd Nov 2025
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martech
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digital entertainment
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streaming
TripleLift has expanded its Programmatic Pause Ads to Xumo and Plex widening CTV ad reach with interactive, non-interruptive formats.
AppsFlyer unveils AI-powered marketing suites for data & security
Fri, 21st Nov 2025
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data analytics
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martech
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physical security
AppsFlyer launches AI-powered marketing suites comprising eight products, enhancing data management, performance measurement and security for brands globally.
Silverpush unveils AI agent upgrade to automate ad campaigns
Fri, 22nd Aug 2025
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martech
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cdp
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ai
Silverpush upgrades its Mirrors platform with AI agents to automate and optimise multi-platform ad campaigns, boosting efficiency and delivering smarter insights.
Marketers prioritise CTV, AI & identity flexibility for 2025 H2
Thu, 17th Jul 2025
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martech
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data privacy
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ai
Marketers prioritise connected TV, AI integration, and flexible identity strategies, driving shifts in ad spend and focus for the second half of 2025.
Silverpush unveils AI tool for brand safety on TikTok ads
Sat, 14th Jun 2025
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martech
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ai
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social media
Silverpush launches AI-powered Silverpush Mirrors for TikTok, enhancing brand safety and campaign optimisation for advertisers on the platform.