CMO stories
US marketers will gain a new yardstick for AI readiness as the benchmark seeks to show where investment, governance and skills are lagging.
The hire signals Forcepoint's push to sharpen its AI security sales as rivals vie for enterprise spending on data protection.
Adobe is using the post to help customers navigate AI adoption while feeding regional priorities back into its global product strategy.
Recognition for Ecommpay's rebrand and AI-led marketing comes as the payments firm is named a finalist in three award categories.
Demand for integrated marketing services is rising as enterprises seek measurable AI returns, with Infosys among 29 providers rated by Everest Group.
Inflation is pushing US holiday buyers to use AI and cashback tools, with nearly all shoppers planning at least one budget-stretching tactic.
The new audio mark is set to run across offices, apps and customer touchpoints as Tech Mahindra standardises its global brand image.
APAC customers are fuelling LogicMonitor's AI growth, with Australia among the earliest adopters of its Edwin AI platform.
Tighter e-invoicing and reporting rules are boosting demand for Vertex's tax software as it beefs up its senior team and AI push.
Rising demand for access-security tools lifted bookings 52% in the second quarter as the company crossed one million managed devices.
The hire aims to help Aeris capitalise on demand for secure links in autonomous vehicles, robotics and other connected machines.
The hire is designed to sharpen Unit4's visibility, speed lead generation and support a push towards its ERPx cloud platform.
As AI security spending rises, the cybersecurity company has hired a veteran marketer to shape its pitch on data control and governance.
The cash will fund US research, a pancreatic cancer study and preparations for a urine-based cancer test launch as the company ramps up in America.
Poor workflows are leaving UK marketing teams short of time, with 45% spending at least a quarter of the week on admin.
Clients across Latin America should gain broader access to Adobe implementation support as Stagwell deepens its digital transformation push.
Smaller businesses could gain board-level marketing expertise without full-time pay as demand grows for flexible senior leadership.
Marketers can now measure how AI systems rank their brands after Tracksuit added Hall's visibility tool to its tracking platform.
Most teams are still at an early stage, with 83% of respondents in the lower AI maturity levels and no one reaching the top two.
Marketers are under pressure to prove returns sooner, driving demand for tools that test ad spending before budgets are committed.
