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Black Friday Stories - Page 6

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Black Friday stories

Black Friday fraud spikes, testing retailers' defences & sales
Customer Experience

Black Friday fraud spikes, testing retailers' defences & sales

Online fraud attempts nearly quintupled on Black Friday, forcing retailers to tighten checks and risking cart abandonment during peak sales season.

By Shannon Williams • 4 min read • Sun, 23rd Nov 2025
Black Friday sees rise in sale searches but retailers risk missing out
Customer Experience

Black Friday sees rise in sale searches but retailers risk missing out

Black Friday 2024 saw a surge in sale-related searches, with conversion rates tripling, but retailers risk losing customers if sites aren't optimised for deal queries.

By Sean Mitchell • 3 min read • Sun, 23rd Nov 2025
Retailers turn to AI to meet demand & secure Black Friday sales
Multi-factor authentication

Retailers turn to AI to meet demand & secure Black Friday sales

Retailers are turning to AI and unified tech to meet soaring Black Friday demand, enhancing customer service and boosting cybersecurity amid rising cyber threats.

By Melvin Hipolito • 4 min read • Fri, 21st Nov 2025
How to unlock customer data success this Black Friday
Data Analytics

How to unlock customer data success this Black Friday

This Black Friday, retailers are set to leverage AI and unified customer data to transform seasonal sales spikes into year-round competitive advantages.

By Billy Loizou • 5 min read • Fri, 21st Nov 2025

Stories from Other Regions

Black Friday stories

Shifting 10% of spend to small retailers could add NZD $11 billion
Customer Experience

Shifting 10% of spend to small retailers could add NZD $11 billion

Shifting 10% of New Zealand household spending to small retailers could boost their economy by NZD $11 billion, says Xero analysis ahead of Black Friday.

By Melania Watson • 3 min read • Mon, 24th Nov 2025
AI is helping us reimagine black friday
Artificial Intelligence

AI is helping us reimagine black friday

AI is revolutionising Black Friday, turning it from a rush of impulsive buys into a year-round, sustainable, and transparent shopping experience.

By Ashley Bailey • 4 min read • Sun, 23rd Nov 2025
Small businesses turn to embedded finance for Black Friday
Supply Chain

Small businesses turn to embedded finance for Black Friday

Small businesses boost Black Friday sales by 30% through embedded finance, securing fast funding via eCommerce platforms to overcome cash flow challenges.

By Jake MacAndrew • 3 min read • Sat, 22nd Nov 2025
UK shoppers favour in-store Black Friday buys for authenticity
Online shopping

UK shoppers favour in-store Black Friday buys for authenticity

UK shoppers favour in-store Black Friday buys to avoid counterfeits, with 42% of Millennials seeking authenticity over online deals this year.

By Sean Mitchell • 3 min read • Sat, 22nd Nov 2025
Black Friday shoppers warned of AI scams & rising phishing risks
Phishing

Black Friday shoppers warned of AI scams & rising phishing risks

Shoppers warned of rising AI-driven scams and phishing risks this Black Friday as fraudsters exploit urgent deals to harvest data and hijack loyalty accounts.

By Sean Mitchell • 4 min read • Sat, 22nd Nov 2025
European eCommerce marketers struggle with Black Friday personalisation
Customer Experience

European eCommerce marketers struggle with Black Friday personalisation

Nearly all European eCommerce marketers view personalisation as vital, yet 27% find it hard to tailor Black Friday offers amid heavy workloads.

By Melvin Hipolito • 2 min read • Fri, 21st Nov 2025
Spain leads unified communications surge as EU market grows
Unified Communications

Spain leads unified communications surge as EU market grows

Spain leads the EU unified communications surge with a 104% revenue rise, driven by education demand and renewed projects as the market grows in Q4 2025.

By Sean Mitchell • 3 min read • Fri, 21st Nov 2025
P. Louise hits GBP £2 million in TikTok sales in just 14 hours
Marketing Technologies

P. Louise hits GBP £2 million in TikTok sales in just 14 hours

Manchester beauty brand P. Louise raked in GBP £2 million in sales on TikTok Shop within 14 hours, aided by eCommerce consultancy PushON.

By Sean Mitchell • 3 min read • Fri, 21st Nov 2025
Marketers struggle to personalise Black Friday offers despite need
Customer Experience

Marketers struggle to personalise Black Friday offers despite need

Nearly all marketers see personalisation as vital for Black Friday, yet 27% struggle to tailor offers, risking customer loyalty and sales opportunities.

By Melvin Hipolito • 2 min read • Fri, 21st Nov 2025
Balancing trust, security and seamless payments in the age of AI fraud
Crypto

Balancing trust, security and seamless payments in the age of AI fraud

Australians lost nearly AUD$1,700 each to fraud this year amid peak shopping season, with retailers urged to adopt AI-driven security and seamless payments.

By Hayley Fisher • 4 min read • Fri, 21st Nov 2025
digiDirect unveils major Black Friday tech deals with up to 50% off
Samsung

digiDirect unveils major Black Friday tech deals with up to 50% off

digiDirect launches Black Friday Clickathon with up to 50% off cameras, computers and mobile devices across major brands like Sony, Canon and Apple.

By Sean Mitchell • 3 min read • Fri, 21st Nov 2025
Booktopia launches Black Friday sale with up to 80% off books
Online shopping

Booktopia launches Black Friday sale with up to 80% off books

Booktopia launches Black Friday sale with discounts up to 80% on thousands of titles across genres, running through early December with delivery Australia-wide.

By Sean Mitchell • 2 min read • Fri, 21st Nov 2025
Mwave launches major Black Friday sale with up to AUD $2,800 off
Samsung

Mwave launches major Black Friday sale with up to AUD $2,800 off

Mwave launches its Black Friday sale with up to AUD $2,800 off gaming laptops and discounts across top tech brands until 1 December.

By Sean Mitchell • 2 min read • Fri, 21st Nov 2025