Advertising Technologies (Adtech) Stories

Indian Stories

Advertising Technologies (Adtech) stories

Amazon Web Services adds AI tools for live streams

Broadcasters could cut live-stream costs and boost ad revenue as AWS rolls out AI tagging, multiview and low-latency insertion tools.

By Sofiah Nichole Salivio • 4 min read • Last week

Customer Relationship Management

DataQuark launches AI suite for marketing decisions

It aims to help marketers turn fragmented data, audience and creative decisions into one workflow as AI adoption moves into routine campaign work.

By Joseph Gabriel Lagonsin • 4 min read • This month

Global Stories

Advertising Technologies (Adtech) stories

Software-as-a-Service

Mediaocean launches AI venture arm for ad startups

Startups could gain faster access to global media buyers as Mediaocean ties funding to its platforms and industry network.

By Sofiah Nichole Salivio • 4 min read • Today

Data Protection

Ireland fines Google €403 million over location data

Users could lose control over where they have been as Ireland's regulator ordered changes to Google's location-data handling within six months.

By Sofiah Nichole Salivio • 4 min read • Today

Marketing Technologies

pubX launches in Australia with Andrew Gilbert appointment

Australian publishers could gain a bigger share of ad spend as the ad-tech firm opens locally with a country manager to court buyers and sellers.

By Sofiah Nichole Salivio • 4 min read • Yesterday

Marketing Technologies

Amazon Ads expands Prime Video formats in Australia

More than 5.5 million monthly viewers in Australia now face new interactive Prime Video adverts as Amazon broadens its ad buying tools.

By Sean Mitchell • 4 min read • Last week

Software-as-a-Service

Flam raises USD $40 million in QED-led funding round

The cash will fund research, product expansion and overseas sales as the San Francisco-based company grows beyond 100 enterprise customers.

By Joseph Gabriel Lagonsin • 3 min read • Last week

Data governance

Cloudflare lets sites block AI training but keep search

Website owners can now stop their content being used to train AI models without disappearing from search results, Cloudflare said.

By Sean Mitchell • 4 min read • Last week

Data Protection

inDrive.Ads expands to 25 countries with 2bn impressions

The expansion gives brands access to in-app audiences across 25 markets as inDrive seeks a second revenue stream to support lower fares and commissions.

By Sofiah Nichole Salivio • 3 min read • Last week

Marketing Technologies

Shoppers warm to AI meal plans but resist product picks

AI meal planning is gaining trust in Australia and New Zealand, but shoppers still override automated basket choices to control price and pack size.

By Sean Mitchell • 4 min read • Last week

Gaming

Half of Australians identify as gamers, Havas finds

The survey points to tighter rules, stronger brand scrutiny and gaming's growing role in how Australians socialise, learn and spend.

By Sean Mitchell • 4 min read • This month

Fintech

inDrive names new leaders for food, ads & delivery

The move signals inDrive's push into groceries, ads and courier services to deepen user engagement and diversify revenue across 48 countries.

By Sofiah Nichole Salivio • 4 min read • This month

Digital Transformation

Havas launches POP Australia with Lima in creative tech

Brands facing tighter budgets and shorter timelines may get more tailored campaign content as Havas expands production with AI tools in Australia.

By Sean Mitchell • 4 min read • This month

Software-as-a-Service

Blee raises USD $27 million to scale compliance software

AI-driven content growth is forcing larger firms to speed up compliance checks, as the New York start-up targets more sectors and regions.

By Joseph Gabriel Lagonsin • 4 min read • This month

Marketing Technologies

DoubleVerify cuts TikTok brand violations in PepsiCo test

Pre-bid controls on TikTok cut unsuitable ad placements and lifted engagement for PepsiCo Philippines by up to 30% in a DoubleVerify test.

By Sofiah Nichole Salivio • 4 min read • This month

Marketing Technologies

Cricket Australia signs Komo deal for fan data push

Fans will be able to take part in predictions and voting across Cricket Australia channels as the deal aims to boost first-party data and sponsor value.

By Sean Mitchell • 4 min read • This month