HackerOne hires new leaders to drive AI security push

HackerOne has hired new heads of revenue and marketing as it targets larger enterprise demand for threat exposure management and AI-based security tools.

The San Francisco-based security firm has appointed Stephanie Furfaro as Chief Revenue Officer and Stacy Leidwinger as Chief Marketing Officer. Both executives join with long experience in cybersecurity and software businesses.

The moves come as HackerOne reports rising payouts from its bug bounty programmes and expands the use of its AI platform among customers.

Revenue leadership

Furfaro will lead all global revenue-generating functions at HackerOne. Her remit covers sales, customer success and partnerships.

The company said the role will focus on growth in existing and new markets. It will also concentrate on commercial execution with large organisations.

Furfaro brings more than 25 years of experience in software and security. She has held senior roles at several US technology firms.

She previously served as Chief Business Officer at Rapid7. There she led teams across sales, customer success, channel partnerships, support and operations.

During that period Rapid7 pursued sustained revenue expansion in security software and services. Furfaro later worked as a General Manager at cloud infrastructure provider DigitalOcean.

Earlier in her career she held leadership positions at Allaire, Macromedia and Adobe. She worked on global programmes that focused on customer engagement and partner initiatives.

Furfaro said the current shift in cyber threats is central to her decision to join HackerOne.

"HackerOne is redefining how organisations stay secure in an increasingly autonomous, AI-driven threat landscape," said Furfaro, Chief Revenue Officer, HackerOne.

"I'm excited to join a company that pairs deep human expertise with cutting-edge AI to deliver meaningful customer impact. Building on HackerOne's strong partner ecosystem will be central to expanding our reach and empowering more organisations to proactively manage their risk," said Furfaro.

Marketing overhaul

Leidwinger will oversee global marketing at HackerOne. Her responsibilities include brand, product marketing, growth marketing, channel and field marketing, and sales development.

The company said her brief includes unifying HackerOne's messaging across regions. It also covers demand generation and partner marketing.

Leidwinger joins from Secureworks, where she was Chief Marketing Officer. At Secureworks she oversaw all marketing and led work on the firm's shift from a managed service provider into a software platform business.

She has also held roles that focused on AI and data. Earlier in her career she worked on IBM's Big Data team and gained experience in large language models and AI tools.

HackerOne said she brings a strong focus on customer and partner needs. Her role includes sharpening product value messaging and performance tracking across marketing channels.

Leidwinger said the rise of AI-led attacks is reshaping the security market.

"HackerOne is entering a new stage of growth as AI-led cyber threats reshape the landscape," said Leidwinger, Chief Marketing Officer, HackerOne.

"Security leaders need to secure faster, prove risk reduction, and adapt to an increasingly autonomous threat environment. I'm energised to elevate HackerOne's customer and partner value message and show why Continuous Threat Exposure Management (CTEM), paired with the unique combination of AI and human adversarial expertise, drives stronger results than anything else on the market today," said Leidwinger.

AI and bug bounty growth

The appointments follow a year of product launches and community growth for HackerOne. The company runs bug bounty programmes and a security platform used by organisations that want ongoing testing of digital assets.

HackerOne said its bug bounty programmes paid out USD $81 million over the past year. That was a 13% increase on the previous year.

The firm attributed the rise to greater demand for vulnerability discovery. It also highlighted increased engagement from its global researcher community.

HackerOne has also expanded Hai, its AI platform. The company said Hai has evolved from a copilot model into an "agentic" AI system.

Hai sits in the core of HackerOne's platform. Customers use the system to support vulnerability discovery and response.

HackerOne said 90% of its customers now use Hai or its in-platform suite of AI agents. These agents run across workflows such as triage and analysis.

The company has launched HackerOne Code, which it describes as an AI-native code security product. The tool focuses on identifying software vulnerabilities earlier in the development cycle.

HackerOne also started a Technology Alliance Programme. The initiative brings external technology providers into formal partnerships with HackerOne's platform and AI systems.

Enterprise focus

HackerOne positions itself in the market for continuous threat exposure management. This category covers tools and services that identify and prioritise security exposures on an ongoing basis.

The firm said the combination of AI systems and human experts from its researcher community will underpin its enterprise push. It expects larger organisations to increase spending on exposure management as AI-based attacks grow.

Chief Executive Kara Sprague said the hires come at a change point in cyber security.

"Stephanie and Stacy join HackerOne at a pivotal moment for our company and the cybersecurity industry," said Kara Sprague, CEO, HackerOne.

"As AI reshapes the threat landscape and modern defence, Stephanie's experience scaling global revenue organisations and Stacy's leadership in brand and growth marketing will strengthen every part of our go-to-market engine. Together, they will accelerate growth by delivering our full Continuous Threat Exposure Management (CTEM) value proposition to more enterprise customers," said Sprague.