Cambrionix taps Intralink for India expansion push

Cambrionix is expanding into India and has appointed Intralink to support the move.

The expansion gives the Cambridge company a local team in a market it sees as important for software testing and the processing of used devices.

Cambrionix develops USB connectivity and device management technology used to charge, sync, test and manage large numbers of connected devices simultaneously. Its products are used in software quality assurance, circular technology programmes such as refurbishment and trade-ins, and education technology.

Intralink, an international business development consultancy, will support Cambrionix through its Mumbai-based team. It is expected to identify opportunities across Cambrionix's main sectors and introduce its technology to Indian businesses running large-scale device processing and quality assurance operations.

The move comes as India continues to play a central role in global software testing. A large share of quality assurance work is carried out by Indian development and data centre operations, creating demand for infrastructure that can test software on physical devices rather than emulators.

That demand is rising as AI-assisted coding increases the volume of software being produced. More software means more testing, and in sectors where apps and services must work across many handsets and tablets, businesses often need access to large banks of real devices.

Cambrionix already has more than 1.8 million active ports deployed worldwide. Its systems are designed to let organisations monitor and control device estates remotely through a single platform.

Secondary market

India is also a large market for device trade-ins, buybacks and refurbishment, giving the company a second route for growth. Businesses in that sector need to process devices at scale, erase data, test hardware and prepare units for resale or reuse.

Regulation is another factor. India's Digital Personal Data Protection Act introduces obligations around data erasure, security safeguards and record-keeping, affecting companies that handle devices at end of life, on lease return, in trade-in schemes or during enterprise refresh cycles.

Those requirements are expected to increase scrutiny of how organisations wipe and test devices, especially where a factory reset alone may not be enough to demonstrate proper handling. That could support demand for systems that provide repeatable processing and records of completed actions.

For Cambrionix, the move also reflects a broader commercial decision about market access. Rather than trying to sell into India from the UK, it has chosen to work with a partner that already has local knowledge and contacts in the country's device and testing ecosystem.

Iain Dendle, Chief Revenue Officer at Cambrionix, said: "Our technology enables organisations to manage large device estates centrally and remotely, at speeds significantly faster than many existing alternatives - critical when you are dealing with devices at high volumes."

He linked the India strategy to both testing and secondary device processing. "India is where a significant amount of the world's software testing takes place and already has one of the largest secondary device markets. Both depend on the ability to handle large numbers of real devices reliably, and this is exactly the problem we solve. Regulation is also raising the bar on how device data is erased and evidenced, making robust processes a strict requirement."

Dendle also pointed to the value of an in-country presence. "We could have tried to sell into India from the UK, but that's not how this market works. Intralink gives us a team on the ground which already understands the carriers, platforms and testing operations we need to reach, and which can build the partnerships to support our new customers."

He added: "Our ambition is for India to become one of our largest markets, and we believe Intralink will help us get there."