Marketing stories - Page 2

Forrester says most firms cannot show AI marketing spend is lifting revenue or profit, as buyers rely on generative search and AI agents.

OpenAI rolls out ChatGPT Images 2.0 with sharper text, layouts and multi-format output aimed at marketing, publishing and design teams.

Innovid rolls out Hypermode to cut social campaign setup time by up to 80% across Meta, Pinterest, Reddit, Snapchat and TikTok.

Conductor unveils AgentStack to help enterprises track, shape and optimise brand visibility across AI search services and chatbots.

Adobe expands GenStudio with Brand Intelligence, giving marketing teams AI tools to bind brand rules, approvals and campaign workflows together.

Adobe launches CX Enterprise Coworker to connect fragmented marketing systems and let AI agents carry out customer experience tasks with human oversight.

Canva and Klaviyo deepen their tie-up with a one-click route from design to campaign-ready email templates, cutting manual rebuilds for marketers.

Moloco brings performance advertising to connected TV for app marketers, using its mobile AI to measure installs and engagement on the television screen.

CaptivateIQ survey finds 91% of firms changed incentive strategy in the past year as AI, budget pressure and wider plan use speed up redesigns.

HubSpot bets on answer engines and AI-driven sales, marketing and support tools as it says organic traffic has fallen 27% year on year.

Moloco has extended its adtech push into television with a new performance product for app marketers, promising real-time optimisation and attribution.

The Real World rolls out expert-approved Campus Graduation Certificate to prove practical skills, as employers question the value of AI training.

InMarket highlights six brands as sales-focused campaigns deliver up to USD $1.5 million in incremental sales and stronger return on ad spend.

Retail shifts as AI agents move from recommending products to completing purchases, forcing brands to make catalogues legible to machine buyers.

AppDirect deepens B2B distribution push with PartnerStack deal, adding partner-management software and a network of 138,000 businesses.

APAC marketers urged to tighten email deliverability as Sinch Mailgun study says weaker inbox placement is draining returns despite heavier AI adoption.

World Cup ad data flaws could put USD $3.9 billion in spending at risk, as Grasp warns inconsistent campaign naming may distort reporting.

Shoppers increasingly prefer human-led social posts over AI-generated material, with Gen Z driving brands towards micro-influencers and niche creators.

Oracle unveils 25 AI-powered apps across finance, HR and customer service, as it pushes agentic software deeper into core business workflows.

Optimizely training programme sees 375 AI agents built in five days as waitlist tops 1,500 amid rising enterprise marketing demand.