Generation Z stories
Younger staff are being misread as disengaged, as changing career paths and AI adoption reshape expectations across the workplace.
Retailers face a shift in trust as 64% of Gen Z shoppers buy on AI recommendations without checking other sources, a study finds.
Wider access to affiliate tools could help smaller creators cash in as US social commerce heads towards USD $100 billion next year.
Growing distrust of AI-made posts is pushing brands towards human-led social campaigns as younger shoppers increasingly favour authenticity online.
New polling suggests millions are missing out on the mental health boost of voice contact as anxiety keeps many Britons from phoning loved ones.
US shoppers are making loyalty programmes part of weekly spending, with 91% saying they influence whether they buy again.
Retailers are losing their grip on returns as more young shoppers shrug off fees and suspensions, a survey shows.
Nearly 6 million Britons now say they belong to more than one social class, highlighting a shift that may reshape voting and consumer behaviour.
Price promotions are steering many Australians towards less nutritious groceries, with 83% backing more supermarket discounts on healthier food.
Most UK marketing leaders plan to boost AI budgets, but consumers want clearer rules before trusting adverts made with it.
Australians are using AI heavily, but most still want clear labelling and sourcing before they trust its search and shopping advice.
Social platforms now account for 11% of online sales in Australia, with smaller firms driving a rapid shift to direct digital storefronts.
Gen Z shoppers can now test looks and seek friend feedback in one place, as WNTD bets on social discovery away from retail sites.
Payroll mistakes are already pushing some workers into debt, as HBHR says 61% of employees would quit if errors continued for six months.
Smaller science and technology firms outside London are driving the gains, as young staff pay rose 1.9% and hiring outpaced the wider sector.
Recruitment firms risk missing talent as automated screening leaves many candidates feeling rejected before a human ever reviews their CV.
Only 3% of 18-to-24-year-olds see payroll as strategic, raising concerns over future recruitment and pay accuracy for employers.
Fewer graduates are losing out than managers, but smaller firms and internships are becoming vital entry points as competition intensifies.
Many fear losing access to news, learning and friendships online, even as 47% of young Australians back tighter under-16 social media rules.
Almost nine in 10 New Zealanders worry about online identity theft as Experian says fraud losses and AI scams are climbing.
