Gen Z stories

Sony's WH-1000XM6 headphones get a new Sand Pink finish in India, targeting style-conscious users at INR ₹39,990 with no spec changes.

Taboola forecasts 2026 travel marketing will hinge on personalisation, mobile-first booking, creator content, social search and first-party data.

AI is entering couples' counselling, with one in five partners keen for its help and nearly one in six ready to walk away over its use.

Broken documents and file mix-ups are costing firms an average of USD $6,790 per employee each year, a new survey of US workers finds.

Gen Z click on phishing links nearly three times more than Baby Boomers, despite heavier use of multi-factor authentication, Yubico finds.

PayFit extends its contextual HR AI copilot to 220,000 staff, promising personalised, confidential answers on pay, leave and contracts.

GenAI, risk worries and values-driven younger buyers are rapidly reshaping complex B2B purchasing across Asia Pacific, Forrester finds.

Most APAC banks are failing to meet customers' financial wellness needs, an Adobe index finds, leaving a trust gap ripe for fintechs.

AI tools like Copilot are helping neurodivergent professionals cut cognitive load, boost confidence and turn difference into leadership strength.

Indian banks are overhauling loyalty schemes, swapping cashback for travel, lounges and lifestyle perks to lure Gen Z and affluent cardholders.

Gen Z workers want frequent, constructive feedback and mentorship, overturning myths that younger staff are too fragile for criticism at work.

As generative AI eats into web search time, LoopMe reports brands shifting spend to fast-growing, ad-friendly mobile gaming audiences.

AI agents, circular retail and tighter rules will upend shopping by 2026, Akeneo warns, as poor product data threatens brand visibility.

The Oscars will leave traditional TV for a free global YouTube livestream from 2029, ending decades of broadcast dominance on ABC.

iMessage-based social app Series tops 1m posts and 10,000 daily users as young people drift from public feeds to private chats.

As AI reshapes marketing teams, experts warn of a global redundancy wave-and argue human experience is now the industry's rarest asset.

Gen Z now trust online creators over tech brands, reshaping how phones, wearables and smart home devices are discovered and bought.

A viral festival clip of a top influencer sipping from a pink Huski champagne flute has sent global demand for the Kiwi drinkware brand soaring.

Lenovo's 'Made With Yoga Aura Edition' campaign blends AI tech with Indian crafts, reviving Odisha, Rajasthan, and Kashmir art to engage younger generations.

Prezzee launches PrezzeePay, enabling retailers worldwide to offer unified digital gift cards without costly system changes, targeting cashless Gen Z shoppers.