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B2B Marketing stories

Netcore & GlobalPay unite customer engagement systems
Customer Relationship Management

Netcore & GlobalPay unite customer engagement systems

Customers now get faster follow-up on currency and remittance enquiries as GlobalPay links 12 channels with sales tools on one platform.

By Karen Joy Bacudo • 4 min read • This month

Global Stories

B2B Marketing stories

AI transforming B2B discovery - but human trust endures
Data Analytics

AI transforming B2B discovery - but human trust endures

AI is changing how B2B buyers make decisions - but an expert warns that it is not a substitute for effective human comms strategies.

By David Shilovsky • 5 min read • Yesterday
Conexiom names product & marketing chiefs for AI push
Software-as-a-Service

Conexiom names product & marketing chiefs for AI push

The hires come as manufacturers and distributors demand AI tools that can be verified before they replace manual order and invoice processing.

By Joseph Gabriel Lagonsin • 4 min read • Last week
Why verification should be the first step in your email strategy
Marketing Technologies

Why verification should be the first step in your email strategy

Poor data can sink campaign results, inflate bounce rates and waste sales effort before a single email is sent.

By Shivani Pimpili • 5 min read • Last week
Consistent unveils Spain & Italy incentive for partners
Gaming

Consistent unveils Spain & Italy incentive for partners

Surveillance partners could win a Spain and Italy trip under a new annual scheme as the company steps up rewards to retain its reseller network.

By Sofiah Nichole Salivio • 3 min read • Last week
Workday names Sarah Kennedy Ellis as chief marketing officer
Software-as-a-Service

Workday names Sarah Kennedy Ellis as chief marketing officer

The appointment underscores Workday's push to sharpen its AI message as it battles rivals for corporate HR and finance spending.

By Joseph Gabriel Lagonsin • 4 min read • This month
In Marketing We Trust hires Expedia search veterans
Generative AI

In Marketing We Trust hires Expedia search veterans

The hires strengthen the agency's push into AI-driven search as brands face shifting discovery habits and tougher technical demands.

By Sofiah Nichole Salivio • 3 min read • This month
Software sellers lag buyers on self-serve digital sales
Software-as-a-Service

Software sellers lag buyers on self-serve digital sales

Routine software purchases are still bogged down by high-touch sales processes, even though most buyers would happily check out online.

By Karen Joy Bacudo • 4 min read • This month
Forrester says answer engines now shape brand choice
Omnichannel

Forrester says answer engines now shape brand choice

Marketers may need to rethink search metrics as AI responses increasingly narrow buyers' shortlists before they reach a website.

By Sofiah Nichole Salivio • 3 min read • This month
ACAM launches global AI in marketing benchmark in US
Digital Transformation

ACAM launches global AI in marketing benchmark in US

US marketers will gain a new yardstick for AI readiness as the benchmark seeks to show where investment, governance and skills are lagging.

By Joseph Gabriel Lagonsin • 4 min read • This month
Bud Communications wins Daikin & WEX in APAC growth
eCommerce

Bud Communications wins Daikin & WEX in APAC growth

The agency's Australian headcount has quadrupled since 2024 as multinational clients seek APAC communications support.

By Joseph Gabriel Lagonsin • 3 min read • This month
Stagwell expands Adobe tie-up for enterprise marketing
Software-as-a-Service

Stagwell expands Adobe tie-up for enterprise marketing

The expanded multi-year deal aims to help Adobe win and retain enterprise customers by pairing its software with Stagwell's marketing services.

By Joseph Gabriel Lagonsin • 3 min read • This month
Dreamdata launches Dreamdata AI suite for B2B marketers
Software-as-a-Service

Dreamdata launches Dreamdata AI suite for B2B marketers

Marketers can now verify AI-generated pipeline and revenue answers before spending budgets, as Dreamdata ties them to governed data definitions.

By Sofiah Nichole Salivio • 5 min read • This month

Stories from Other Regions

B2B Marketing stories

Sunderland extends Seriös Group data partnership deal
Data Analytics

Sunderland extends Seriös Group data partnership deal

A shared data platform is now helping Sunderland link match preparation, fan engagement and sales, as clubs chase better decisions and growth.

By Sofiah Nichole Salivio • 4 min read • This month
Singapore marketers say trust beats ad spend for Gen Z
Artificial Intelligence

Singapore marketers say trust beats ad spend for Gen Z

Trusted peer recommendations are increasingly outweighing ad budgets in Singapore B2B, potentially giving smaller firms a better shot at Gen Z buyers.

By Sean Mitchell • 4 min read • This month
UK business leaders question marketers' revenue impact
B2B Marketing

UK business leaders question marketers' revenue impact

Boardroom backing for brand budgets is wavering, with 76% of UK B2B leaders saying marketers overstate their revenue impact.

By Sofiah Nichole Salivio • 4 min read • This month
NZ tech marketing awards finalists named across sector
Software-as-a-Service

NZ tech marketing awards finalists named across sector

Marketing is gaining strategic weight as nine tech businesses vie for honours in awards that spotlight New Zealand firms' push overseas.

By Sean Mitchell • 4 min read • This month