Global Stories

Enterprise this... the dramatic shift to online advertising

Online advertising industry shifts to personalised real-time bidding technologies, forcing enterprises to redefine their strategies, warns Ovum report.

By Staff Writer • 2 min read • Fri, 4th Jul 2014

Marketing Technologies

Intel boosts global strategy with new marketing chief

Intel appoints Steven Fund as new Chief Marketing Officer, aiming to leverage his extensive brand expertise to revitalise global marketing strategies.

By Staff Writer • 2 min read • Wed, 7th May 2014

Marketing Technologies

Mobile ad spend set to smash $18 billion

Global mobile advertising spending is forecast to reach $18.0 billion in 2014, up from the estimated $13.1 billion in 2013.

By Staff Writer • 2 min read • Thu, 23rd Jan 2014

Marketing Technologies

Microsoft listens to partner feedback… and responds

Recently, Microsoft made a decision to modify the release timeline for partner program changes, in a bid to reflect a simpler, more measured approach.

By Staff Writer • 4 min read • Thu, 28th Nov 2013

Gaming

Vodafone changes ad, Telecom drops court case

Telecom drops high court case against rival telco following a number of changes to Vodafone's 'SuperNet' advertising campaign.

By Staff Writer • 3 min read • Tue, 13th Aug 2013

Marketing Technologies

Stocks are rising…Facebook's capitalising

Ads, Ads, and yes, more Ads as social networking site smashes financial expectations with over one million advertisers now on board.

By Staff Writer • 3 min read • Thu, 25th Jul 2013

Marketing Technologies

Would you pay $10 for no Facebook ads?

Social media giant is due to report its Q2 results today with eyes fixed on advertising revenue. But would you pay for an ads-free experience each month?.

By Staff Writer • 3 min read • Thu, 25th Jul 2013

Marketing Technologies

Facebook cuts sex and violence ads

In a bid to keep marketers sweet, social networking site is axing adverts on pages containing sexual or violent content.

By Staff Writer • 2 min read • Mon, 1st Jul 2013

Marketing Technologies

Google NZ workers keep pace as online ad sales grow

Search giant stacked on workers last year to keep pace with an online advertising market that's growing at the expense of newspapers and television.

By Pattrick Smellie • 3 min read • Wed, 8th May 2013

Marketing Technologies

Google posts “strong start” to 2013

Google reports a strong start to 2013 with revenues rising 31% to USD $13.97 billion, despite slightly missing Wall Street forecasts.

By Staff Writer • 3 min read • Fri, 19th Apr 2013

Hyperscale

Fastest growing online jobs in 2012

Website hosting leads online job growth at 3300%, with AWS seeing a 466% rise. Apple jobs decline amid 'app-fatigue' while Android gains 7%.

By Staff Writer • 3 min read • Thu, 31st Jan 2013

Marketing Technologies

Charlie Bit My Finger video…

Charlie Bit My Finger, the 2007 viral sensation, has hit over half a billion views, netting the Davies-Carr family up to GBP £100,000 in advertising revenue.

By Staff Writer • 1 min read • Thu, 20th Dec 2012

Marketing Technologies

Global online video market to hit US$37 billion by 2017

Video services delivered online will account for 10% of total TV and video revenues before the end of the decade.

By Staff Writer • 2 min read • Tue, 27th Nov 2012

Marketing Technologies

Android App of the Week - Instapaper

Instapaper is the ultimate Android app to save and read web pages offline, perfect for those moments when you're on the go. Get it now for just USD $3.96!.

By Shannon Williams • 2 min read • Thu, 25th Oct 2012

Marketing Technologies

Google moves threaten independent legal counsel

Google's new ad policy bans a multi-national legal firm from promoting their services, suggesting people don't need legal counsel, sparking industry debate.

By Staff Writer • 2 min read • Fri, 12th Oct 2012

Stories from Other Regions

Digital Signage

More Kiwis using technology to avoid commercials

Kiwis are becoming more adept at using technology to avoid digital advertising, Reachmedia independent survey results show.

By Catherine Knowles • 2 min read • Mon, 20th Oct 2014

Marketing Technologies

Noel Leeming aims to build '100-year business' with company rebrand

Noel Leeming undergoes major rebrand with new logos and signage, reflecting its future while retaining its heritage.

By Heather Wright • 4 min read • Tue, 9th Sep 2014

Marketing Technologies

Kiwi Start-Up launches mobile lock-screen advertising

This November, Kiwi tech start-up Little Lot will be the first to release full screen mobile advertising on the lock-screen in the New Zealand market.

By Staff Writer • 3 min read • Fri, 29th Nov 2013