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Marketers turn to AI as personalisation revolution arrives
Customer Experience

Marketers turn to AI as personalisation revolution arrives

Australian marketers are turning to agentic AI to keep pace with fragmented customer journeys and rising demand for personalised content.

By David Shilovsky • 5 min read • Mon, 29th Jun 2026
Explainer: How Adobe is building agentic marketing
Hyperscale

Explainer: How Adobe is building agentic marketing

Marketers could soon let AI agents handle campaigns, content and analytics as Adobe ties its creative tools to one workflow system.

By Sean Mitchell • 4 min read • Fri, 24th Apr 2026
Exclusive: Adobe ANZ chief on AI adoption trends
Digital Transformation

Exclusive: Adobe ANZ chief on AI adoption trends

AI is increasingly moving into live use across Australia and New Zealand, as regulated sectors test deployments while CEOs chase productivity gains.

By Sean Mitchell • 5 min read • Thu, 23rd Apr 2026
Google Cloud expands Gemini Enterprise into AI agent hub
DevOps

Google Cloud expands Gemini Enterprise into AI agent hub

Businesses gain a single control plane for AI agents as Google Cloud folds developer tools, employee apps and partner software into Gemini Enterprise.

By Sean Mitchell • 4 min read • Thu, 23rd Apr 2026
Code and Theory launches AI creative tool with Adobe
DevOps

Code and Theory launches AI creative tool with Adobe

Financial services marketers can now test creative against synthetic AI personas before approval, reducing costly changes after campaigns go live.

By Catherine Knowles • 3 min read • Thu, 23rd Apr 2026
Adobe unveils seven AI marketing workflow prototypes
DevOps

Adobe unveils seven AI marketing workflow prototypes

The prototypes aim to cut weeks of manual campaign work by automating content, testing and personalisation across Adobe's marketing tools.

By Sean Mitchell • 4 min read • Thu, 23rd Apr 2026
Adobe launches CX Enterprise for AI marketing workflows
Digital Transformation

Adobe launches CX Enterprise for AI marketing workflows

Marketing teams can now link Adobe tools with outside AI services under a governed system aimed at auditable customer experience workflows.

By Sean Mitchell • 4 min read • Wed, 22nd Apr 2026
Adobe names winners of 2026 Experience Maker Awards
Digital Transformation

Adobe names winners of 2026 Experience Maker Awards

Customer engagement gains, including a USD $1 billion revenue impact at Lenovo, topped Adobe’s 2026 Experience Maker Awards shortlist.

By Sean Mitchell • 4 min read • Wed, 22nd Apr 2026
Exclusive: How Adobe showcases its innovation engine
DevOps

Exclusive: How Adobe showcases its innovation engine

Ideas from across Adobe are vetted live at Summit, and some have gone on to become products after further testing and hardening.

By Sean Mitchell • 3 min read • Tue, 21st Apr 2026
Adobe adds brand intelligence to GenStudio marketing tools
Enterprise Content Management

Adobe adds brand intelligence to GenStudio marketing tools

Marketers could gain tighter oversight as Adobe ties AI agents to brand guidelines, approvals and performance data across GenStudio.

By Sean Mitchell • 4 min read • Tue, 21st Apr 2026
Adobe launches AI brand visibility tools for businesses
Fintech

Adobe launches AI brand visibility tools for businesses

Businesses must now manage how AI systems interpret their brands, as Adobe sees discovery traffic from chat tools and browsers rising fast.

By Sean Mitchell • 4 min read • Tue, 21st Apr 2026
Adobe unveils CX Enterprise Coworker for AI workflows
Hyperscale

Adobe unveils CX Enterprise Coworker for AI workflows

Marketers could gain a single orchestration layer as Adobe links fragmented data, content and analytics systems with agentic AI tools.

By Sean Mitchell • 3 min read • Tue, 21st Apr 2026
Adobe launches CX Enterprise to unify AI customer workflows
Digital Transformation

Adobe launches CX Enterprise to unify AI customer workflows

Brands could gain a single governed layer for AI customer work, as Adobe links agents with partner tools across the full lifecycle.

By Sean Mitchell • 4 min read • Tue, 21st Apr 2026
Adobe expands AI partner network for customer experience
Unified Communications

Adobe expands AI partner network for customer experience

Businesses can now run campaign analysis, customer support and checkout tasks across over 30 AI platforms through Adobe's expanded network.

By Sean Mitchell • 4 min read • Tue, 21st Apr 2026
Mirantis integrates NVIDIA Run:ai to speed AI deployment
Virtualisation

Mirantis integrates NVIDIA Run:ai to speed AI deployment

Enterprises could cut the time needed to bring GPU systems into use, as the integration automates deployment of AI workloads and orchestration.

By Sofiah Nichole Salivio • 3 min read • Sat, 18th Apr 2026

Stories from Other Regions

Adobe Summit stories

Adobe says AI retail traffic surges as readability lags
Data Analytics

Adobe says AI retail traffic surges as readability lags

Shoppers using AI tools are increasingly valuable to retailers, even as Adobe finds product pages still lag in machine readability.

By Sean Mitchell • 4 min read • Fri, 24th Apr 2026
Marketing investment in B2B tech - Southeast Asia must do better
Software-as-a-Service

Marketing investment in B2B tech - Southeast Asia must do better

Southeast Asia’s B2B tech firms risk weaker long-term growth as most budgets still favour short-term lead capture over brand building.

By Patrick Keenan • 4 min read • Wed, 22nd Apr 2026