Trustfull, the digital risk decisioning platform, has established a new partnership with Provenir, a worldwide provider of credit and fraud risk decisioning technology. The global collaboration involves Trustfull joining the Provenir Data Marketplace, a move which seeks to accelerate stronger risk decisions by granting clients access to a broad range of data sources.
The Data Marketplace orchestrated by Provenir integrates numerous data sources with the Provenir decisioning engine. This empowers clients to make more informed and quicker risk decisions. Crucially, the partnership will deliver a truly global data source, facilitating integration with any market worldwide. The integration will largely benefit sectors like financial services where fraud-related attacks account for billions, as witnessed in the first half of 2023.
The partnership aims to deliver novel risk decisioning through the utilisation of digital footprints. This methodology will enable businesses to harness the powers of alternative data and digital footprint analytics, enhancing their identity verification methods to prevent fraud and improve digital onboarding experiences. Operational risk and trust signals generated from phone numbers, emails, IP addresses, devices, and browser data will significantly improve this experience.
Provenir's role as a global authority in credit and fraud decisioning solutions empowers financial service organisations to optimise every decision along the customer journey. This advantage is powered by the company's AI-backed decisioning platform, which utilises an easy-to-use user interface, dynamic data organisation, and flexible analytics deployment. This results in enhanced accuracy, speed, and agility in decision-making.
Provenir's Global Data Marketplace serves as a hub for offerings from data partners across the world. It provides an ecosystem for organisations in need of a convenient cloud solution to consume their data across various decisioning processes. Trustfull's collaboration with Provenir will supply clients with a wide variety of data sources, such as social and web apps, and telco data. This development will be integrated seamlessly with the Provenir decisioning engine to facilitate smarter and quicker risk-based decisions.
Carol Hamilton, the Chief Product Officer at Provenir, has expressed enthusiasm for welcoming Trustfull into Provenir's marketplace. She acknowledged the burgeoning demand for new digital signal sources to further prove identity and prevent fraud. Hamilton claimed Trustfull's solution, which combines data sources, accuracy, and risk scoring aligns perfectly with the Provenir decisioning technology.
Alex Tonello, the Chief Revenue Officer at Trustfull, commented on the partnership stating that the strategic alliance with Provenir aligns seamlessly with Trustfull's ambitions of becoming the preferred platform for enterprise clients desiring technology support for more accurate risk-based decisions. Highlighting the advantages, Tonello emphasised the single point of data integration for organisations seeking comprehensive risk orchestration.