Lenskart launches Gemini AI smart glasses in India

Lenskart has launched early access for B by Lenskart in India. The smart glasses use Gemini AI.

By May 12, the product had drawn more than 35,000 waitlist registrations, signalling early consumer interest in a new category for the eyewear retailer following its move into the public markets.

B by Lenskart is the group's first push into wearable technology, extending a business built around prescription eyewear, sunglasses and contact lenses into connected devices. Engineered in India, the product is positioned as a glasses-first design rather than a conventional gadget adapted for the face.

At commercial launch, the glasses are expected to be priced at INR ₹27,000, while selected users in the early-access programme will be offered a lower price of INR ₹22,000. Lenskart is using the early rollout to gather user feedback before shaping later versions of the product.

The device includes a 12 MP Sony camera for photos and video, directional speakers for audio, and a three-microphone array for calls and voice interaction. It runs on Qualcomm's Snapdragon AR1 processor and connects to a companion app that stores media, manages settings, syncs the glasses and provides access to the AI assistant, Buddy.

Buddy can converse in more than 40 languages, including Hinglish and several Indian languages, and respond using visual context from what the wearer sees. Lenskart has framed that feature as part of an effort to make the glasses an everyday consumer device rather than a specialist wearable.

Weight and fit appear central to that approach. The frame weighs 40 grams, which the company says makes it lighter than comparable smart glasses on the market, and uses ultra-thin blue light lenses. It also comes with a charging case that provides up to 48 hours of charging on the go.

Another design detail aimed at regular use is a temple-tip charging cable that lets users charge the glasses from personal devices while still wearing them. Lenskart has also added an LED indicator that turns on when the camera is taking a photo or recording video, intended to alert people nearby.

Retail reach

The launch comes from a company with a substantial physical and digital retail footprint. Founded in 2008, Lenskart started online in India before expanding into stores, and now operates more than 3,000 outlets globally, including more than 2,500 in India.

That network may give it an advantage as it introduces a product that sits between consumer electronics and eyewear. Smart glasses often face practical hurdles around fit, style, battery life and everyday use, areas more familiar to an eyewear chain than to many technology brands.

India has also become a more active market for consumer hardware tailored to local languages and use cases. By highlighting support for Indian languages and natural Hinglish, Lenskart is targeting a broader domestic audience than the early-adopter base that has typically defined wearable devices.

The company's portfolio already spans several eyewear brands, including Meller, OWNDAYS, Le Petit Lunetier, John Jacobs, Vincent Chase and Aqualens, and it operates in markets including Spain, the Netherlands, Japan, Singapore, Thailand, the United Arab Emirates and Saudi Arabia. The smart glasses launch adds a new product segment to that broader brand portfolio.

For Lenskart, the move also signals an attempt to define a role in consumer technology beyond accessories. The company introduced the glasses publicly at its IPO event and has since used a waitlist model to gauge demand before opening access more widely.

Commenting on the launch, Peyush Bansal outlined the company's ambition for the product and category. "At Lenskart, we have always believed that India has the will to build products that can compete globally. With B by Lenskart, we wanted to create smart glasses that are eyewear first, comfortable, stylish, and practical enough to be worn all day. This is our first step into wearable technology, and we are excited to build this category alongside our customers in India before taking it to global markets," he said.