GoodTake launches AI platform for entertainment industry

GoodTake has revealed its AI-powered agent aimed at optimising talent sourcing and management within the entertainment industry.

GoodTake introduces an AI-enhanced platform to streamline talent discovery, management, and production processes. The platform addresses bottlenecks in traditional casting and contract systems. It is designed to benefit production houses, casting directors, and actors. The key components of the platform include an AI-driven talent agent, a global database of talent, automated paperwork solutions, and financial integration tools.

Among its features, the AI Talent Agent functions as an intelligent tool for searching, shortlisting, and scheduling, effectively matching productions with suitable talent promptly. This is supported by a global roster of performers, extending across various regions and levels of experience, which continually expands.

The platform simplifies administrative tasks by managing NDAs, contracts, invoices, and legal documents. It is also equipped with systems for streamlined payment processing and financing options, allowing production companies to prioritise creative aspects of their work.

GoodTake was established in 2024 by actress Mila Troncoso and entrepreneur Gleb Shabanov. Their backgrounds in film, technology, and business were combined to address existing inefficiencies in talent recruitment, leading to this AI-driven solution. The aim is to empower both producers and talent by offering a platform that enhances visibility and opportunity without replacing human roles.

AI in Entertainment: A Responsible Approach

"AI is here to stay, but where do you see yourself in that future? At GoodTake, we believe in using AI to empower rather than replace human talent. We recognize the concerns surrounding AI's impact on industries like voice acting and performance, and we are committed to building a platform that ensures fair compensation for all talents—whether through shoots, content licensing, or AI-generated projects," the company says.

GoodTake is built by the people, for the people, working hand-in-hand with AI to create new opportunities rather than eliminate jobs. As an actress, Mila Troncoso personally ensures that actors' contributions are recognized, valued, and financially protected in this evolving digital landscape.

Early Success & Industry Adoption

Since its launch, GoodTake has gained rapid traction, with over 500+ talents onboarded and a growing number of production houses leveraging the platform to post projects daily. The overwhelmingly positive response highlights GoodTake's potential for mass adoption, industry partnerships, and investment opportunities.

What's Next for GoodTake?

GoodTake is expanding its AI-powered ecosystem by integrating additional tools to support pre-to-post-production workflows. Future developments include:

Enhancing AI-driven actor-matching algorithms for precision casting.

Accelerating payment cycles and improving contract management.

Scaling the talent database with AI-driven advancements, setting the stage for upcoming innovations.

Strengthening partnerships with major studios and freelance creators.

With a clear roadmap for AI-driven innovation, GoodTake is positioned to become the definitive industry standard for talent management and production efficiency.