Social Media Management stories
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The mindset and skills every SME should invest in NOW to succeed in future
Thu, 18th Jul 2024
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data analytics
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martech
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ai
In a rapidly digitalising world, SMEs must invest in a future-ready mindset and essential skills like digital marketing, SEO, and data analytics to thrive.
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Emplifi recognised as significant vendor in Forrester's Social Suite Landscape
Wed, 3rd Jan 2024
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cx
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martech
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ai
Customer engagement platform, Emplifi, has been recognised as a noteworthy vendor in Forrester's Q4 2023 Social Suite Landscape, reflecting the rising importance of social suite solutions.
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Hootsuite's harmony-themed campaign disrupts B2B marketing norms
Fri, 27th Oct 2023
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productivity
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b2b
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hootsuite
Hootsuite challenges B2B marketing norms with a disruptive, harmony-themed creative campaign to transform product launches.
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Khoros appoints Travis Mason as VP & Country Manager for ANZ
Fri, 21st Apr 2023
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uc
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ai agents
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contact centre
Khoros appoints Travis Mason as VP and Country Manager for Australia and NZ, signaling the company's commitment to regional expansion and digital-first CX.
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Higher social media spend by Australian SMEs in 2023: GetApp
Tue, 21st Mar 2023
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social media
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social media listening
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digital marketing
GetApp has found 53% of SMEs in Australia plan to grow their social media budget in 2023, including paid advertising, content creation, and software purchase.
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APAC consumers say firms' social media reputation matters
Thu, 17th Dec 2020
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social media
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kaspersky
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branding
If a crisis unfolded, 38% would stop using an organisation’s products if they were caught up in a crisis that spilled online.
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Firms that use social as a 'megaphone' miss out on transformation - Hootsuite
Wed, 23rd Sep 2020
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crm
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cx
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martech
Organisations often limit social to the marketing department, but instead it should be connected into the ‘lifeblood and workflow’.
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Hootsuite leads the social engagement charge - Forrester report
Wed, 24th Apr 2019
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data analytics
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martech
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planning
Hootsuite recognized as a leader in Forrester's Sales Social Engagement Tools report, praised for its seller-focus and scale.
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Jobs 'aplenty' for freelance writers, devs & eCommerce specialists?
Thu, 17th Jan 2019
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martech
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commerce systems
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software development
Freelance writing and API development topped the list of fastest-growing jobs in 2018, driven by surging demand for digital content and web services.
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Hootsuite's five social trends marketers should take note of
Fri, 7th Dec 2018
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cx
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martech
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social media
These trends should keep marketers, customer experience leaders, social media professionals and executives awake at night.
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Hootsuite's new social media integrations for LinkedIn
Mon, 19th Nov 2018
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linkedin
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hootsuite
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social media management
Hootsuite launches new LinkedIn integrations, allowing businesses to schedule video posts, @mention Pages, and monitor engagement directly through its platform.
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Four ways social media management software is transforming CX
Fri, 1st Jun 2018
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crm
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cx
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martech
Gartner’s 2017 Customer Experience in Marketing Survey indicated that 67% of companies feel they compete mostly or completely on the basis of CX.
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NBN Co names Paul Tyler as its new chief customer officer
Thu, 8th Feb 2018
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uc
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smartphones
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dei
NBN Co has appointed Paul Tyler as its new chief customer officer for business, taking over from the retiring John Simon; Karina Keisler also set to depart.
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Forrester names Hootsuite leader in social media management solutions
Wed, 14th Jun 2017
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hootsuite
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report
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forrester research
Hootsuite received the highest possible scores in the measurement and data functionality, planned enhancements, and pricing transparency criteria.
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Twitter welcomes TweetDeck to the nest
Thu, 26th May 2011
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social media
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twitter
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social media management
Twitter secures its future by acquiring TweetDeck, enhancing its offer to power-users and brands in a bid to monetise tweets effectively.
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Overcoming your social media fears
Wed, 1st Sep 2010
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digital marketing
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social media
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social media management
Businesses often shy away from social media due to fears of brand degradation, outdated techniques, and competitive threats. Here's how to overcome them.
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A wise media tool
Sun, 1st Aug 2010
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social media
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twitter
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hootsuite
Discover how HootSuite, the ultimate media tool, revolutionises social media management for businesses, offering seamless collaboration and analytics.
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How are you doing? Ask the customer
Sun, 1st Aug 2010
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digital marketing
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social media
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social media management
You need a strong understanding of your site’s metrics and monitoring platform, and the confidence to help you cope with the inevitable knockers.
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THE TOP 5 HIDDEN DANGERS FOR SOCIAL NETWORKING
Sun, 1st Aug 2010
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social media
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twitter
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social media management
Whether you or your business is into social networking or not, you cannot afford to ignore new media channels.
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Tips for Facebook success
Sun, 1st Aug 2010
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facebook
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social media
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social media management
Boost your business on Facebook with these expert tips on creating a dynamic page and targeted ads to connect with millions.