Marketing stories - Page 7

Persistent named world's fastest-growing IT services brand as value jumps 22% to USD $989 million in Brand Finance 2026 ranking.

CFOs shift from hiring to hardware, funnelling bigger budgets into tech, AI and sales while HR, headcount and pay growth lose momentum.

As AI reshapes marketing, leaders say careers will depend less on tactics and more on systems thinking, judgement and commercial clarity.

Disposable emails are quietly wrecking sender reputation, analytics and security. Here's how to block them without losing real users.

CFOs are funnelling 2026 budgets into tech, AI and sales, while easing back on hiring, HR spending and rapid pay growth.

Constant Contact doubles down on AI-driven tools while keeping email the core link between small businesses and their customers.

Teads partners with Google TV to offer HomeScreen ads on over 500 million devices, boosting global connected TV reach and impact.

Moltbook's boom in user-built AI agents is fuelling mounting warnings over cyber threats and brand damage as governance lags adoption.

DoubleVerify hires former Starcom executive Robert Millett to lead its first Melbourne office as it accelerates growth across Australia and APAC.

Cognizant and Adobe are deepening their AI alliance to speed and govern large-scale content creation for heavily regulated global enterprises.

20i unveils Twentie, an AI assistant embedded in its hosting platform, offering account-aware support, reports and analytics with unlimited use.

Silverpush launches a real-time Trend Intelligence Platform to turn fast-emerging cultural signals into live, brand-safe ad targeting.

FOMO.ai has launched Hello Gordon, a voice-led AI interview tool that turns expert conversations into multi-format, search-ready content.

Springboards' new ad warns rapid generative AI may erode originality in advertising, narrowing creative choices and raising copyright risks.

Prometheus expands its APAC enterprise push, hiring three senior leaders in Sydney to drive marketing, customer success and solution engineering.

Wipro launches a unified AI-led model to fuse consulting, transformation and operations across people, finance, supply chain and customer work.

Gain Theory named a Leader in Forrester's latest Marketing Measurement and Optimization Services Wave, topping the Strategy category.

Digital billboards are set to drive OOH ad spend to USD $54.6bn by 2025, as programmatic trading and data tools fuel rapid DOOH growth.

Crompton named world's top ceiling fan brand for 2024 by Euromonitor, selling over two crore units a year and one fan every two seconds.

Shoppers turn to AI to find products, but 92% still demand reviews and real customer photos before finally clicking to buy.