Marketing Stories - Page 27

Indian Stories

Marketing stories

Indian marketers face confidence gap despite growing AI adoption

79% of Indian marketers plan to increase AI use, yet only 46% feel confident using it effectively, revealing a major confidence gap despite rising adoption.

By Shannon Williams • 4 min read • Fri, 14th Nov 2025

Global Stories

Marketing stories

Identity and Access Management

Mortar AI launches MMM Pulse for rapid campaign impact insights

Mortar AI launches MMM Pulse, a fast, data-light tool giving marketers quick, reliable insights into the true impact of campaigns and channels.

By Catherine Knowles • 2 min read • Fri, 14th Nov 2025

Customer Experience

Marketers struggle to prepare for AI-driven, click-less journeys

Most marketers feel unprepared for AI-driven, click-less customer journeys despite 62% expecting them to be common within a year, reveals new research.

By Sean Mitchell • 3 min read • Thu, 13th Nov 2025

Customer Experience

Innovid unveils AI platform to unify & automate digital advertising

Innovid launches Innovid Orchestrator, an AI platform unifying creative, delivery, measurement and optimisation to automate digital advertising workflows.

By Sean Mitchell • 4 min read • Wed, 12th Nov 2025

Digital Transformation

Taurus rolls out digital PR service blending AI & SEO tools

Taurus Marketing launches Taurus Digital PR, blending AI, SEO, and traditional PR to boost brand visibility and credibility online.

By Sean Mitchell • 3 min read • Wed, 12th Nov 2025

Digital Transformation

New Relic named leader in Gartner's 2025 Magic Quadrant for DEM

New Relic has been named a Leader in Gartner's 2025 Magic Quadrant for Digital Experience Monitoring, marking its second consecutive year in this top position.

By Melania Watson • 3 min read • Tue, 11th Nov 2025

Marketing Technologies

Australian AI startup Heatseeker wins top L'Oréal beauty tech prize

Australian startup Heatseeker won top prize in L'Oréal's Big Bang Beauty Tech competition, advancing AI beauty tech across the South Asia Pacific region.

By Melvin Hipolito • 4 min read • Mon, 10th Nov 2025

Stories from Other Regions

Marketing stories

Digital Transformation

StackAdapt bolsters Australian team with two senior hires

StackAdapt strengthens its Australian presence with senior hires Chris Scudder and Sam Schneider to drive further growth in NSW and Victoria markets.

By Melvin Hipolito • 2 min read • Fri, 14th Nov 2025

Artificial Intelligence

SouthStart 2026 returns to Adelaide, uniting startups & investors

SOUTHSTART 2026 returns to Adelaide, uniting founders, investors, and innovators across Australia's startup and technology sectors in March.

By Sean Mitchell • 5 min read • Fri, 14th Nov 2025

Customer Experience

Australian firms value branding but fail to invest with discipline

Despite 81% of Australian business leaders valuing branding as vital, only 16% plan to boost investment, revealing a gap between belief and action.

By Shannon Williams • 3 min read • Fri, 14th Nov 2025

Customer Experience

AI delivers patchy benefits as US firms struggle with integration

Nearly all large US firms use AI, yet only half see widespread benefits as integration and impact measurement remain major challenges.

By Shannon Williams • 3 min read • Fri, 14th Nov 2025

Customer Experience

Australian CEOs value branding but lack structured investment

A survey of 164 Australian CEOs finds 81% value branding, yet only 16% plan to boost brand investment, highlighting a gap in structured brand management.

By Shannon Williams • 3 min read • Fri, 14th Nov 2025

Risk & Compliance

Kilo rebrands to target global wellness & beauty ventures

Kilo, formerly Kilo Health, rebrands to back global startups in wellness, beauty, and personal development with funding and operational expertise.

By Kaleah Salmon • 3 min read • Fri, 14th Nov 2025

Human Capital Management

Krenovator launches AI platform to streamline global recruitment

Krenovator launches HastyHire, an AI platform streamlining recruitment with video interviews, bias detection and 70+ language support across global markets.

By Catherine Knowles • 3 min read • Fri, 14th Nov 2025

Marketing

Gallagher Security doubles goal, raising $7,000 for cancer research

Gallagher Security raised over USD $7,000 for breast cancer research, more than doubling its initial goal during the Security Meets Solidarity campaign.

By Sean Mitchell • 3 min read • Thu, 13th Nov 2025

Data Analytics

Google unveils AI tools for smarter ads & analytics insights

Google has launched Ads Advisor and Analytics Advisor, AI tools using Gemini models to help marketers optimise campaigns and gain insights on Ads and Analytics.

By Melania Watson • 4 min read • Thu, 13th Nov 2025