Marketing stories

Preparing your releases in a particular way will not only make our lives easier, but improve the chances of your lead being picked among the masses.

Bedrock tests bidder on Index Cloud in a programmatic first, as the platform moves closer to impressions to boost scale and AI-led bidding.

Forrester urges B2B firms to rethink marketing, sales and metrics as AI agents reshape how buyers search, compare and choose suppliers.

SAS expands Customer Intelligence 360 with agentic AI tools for marketers, adding specialist agents to streamline journeys, searches and audience work.

Minty launches cashback app inside ChatGPT as shoppers increasingly use AI chats to compare products and unlock offers without leaving the conversation.

team.blue widens AI push with new tools for booking, compliance, website creation and data analysis across four brands.

Lebesgue data from 35,000 eCommerce brands suggests AI-driven visits arrive with stronger purchase intent than standard search traffic.

London studio Format-3 lands a Webby Award for an immersive Television, Film and Streaming site for The Pendragon Cycle.

Markable opens free creator tier and adds AI shopping tools as it targets a fast-growing social commerce market.

Mars broadens Google Cloud tie-up, making Gemini Enterprise the core AI layer for employees as it pushes unified search, custom agents and faster workflows.

WPP expands Google partnership with Earth AI to sharpen local ad planning using weather, traffic and neighbourhood data across its marketing platform.

Adobe is remaking its marketing and design suite around AI agents, tying content, data and commerce into a single workflow system.

Cognizant deepens Google Cloud tie-up with embedded engineers, new Marketplace offers and a North American telecoms AI win.

SAP and Google Cloud extend partnership with multi-agent AI to let marketers run campaigns across connected platforms using shared customer data.

Google Cloud study finds 52% of executives have deployed AI agents, with early adopters reporting stronger returns and wider business use.

Agentic commerce is forcing firms to rethink websites, as AI agents bypass ads and clicks for API-driven transactions.

Code and Theory and Adobe launch AI tool for financial services, using synthetic personas to guide creative decisions before campaigns reach approval.

SAP and Google Cloud widen AI partnership to give marketers agent-driven campaign tools linking customer data, activation and optimisation.

Adobe's Summit Sneaks session spotlights seven experimental AI tools aimed at speeding up personalisation, testing and campaign production.

Adobe unveils CX Enterprise to knit together AI agents, cloud partners and governed marketing workflows across large enterprise tech stacks.