Marketing stories

CFOs should focus on integrating AI into finance workflows rather than pilots, as this drives measurable ROI and operational efficiency in budgeting and payments.

The Brief launches The Agency Package, an AI toolkit enabling agencies to boost content output up to tenfold, cutting production time and costs.

Vistar Media boosts its Southeast Asia leadership with two key hires as demand for programmatic digital out-of-home advertising surges across the region.

Vevo has launched Vevo Evolve, AI-driven ad tools in Australia, boosting brand targeting with over 700 contextual categories and detailed audience insights.

Malaysia aims to build an inclusive digital economy by equipping small businesses with affordable communication tools, boosting growth and trust nationwide.

Progress Software launches Agentic RAG for Sitefinity, an AI tool enabling real-time, personalised web content tailored to user prompts and queries.

Amazon Marketing Cloud now offers detailed insights on customer lifetime value, helping brands target new buyers and optimise ad spend beyond just short-term returns.

Storyblok partners with OtterlyAI to help brands enhance visibility on AI-driven search engines amid shifting consumer search habits.

Pulse Advertising names Maximillian Adagio as Senior Director, Growth to expand its US client base in a rapidly evolving digital marketing landscape.

Meet The People and KD Global USA have teamed up to simplify market entry for European SMEs into the US and Canada with a unified service platform.

Hivekind AI launches PR Agent, an autonomous digital worker helping B2B tech firms enhance media relations with real-time communication intelligence.

Manchester's PushON Commerce has acquired Pixel Kicks, merging expertise to expand digital marketing and eCommerce services across multiple sectors.

Phil Davis, Google Cloud VP, joins Prophet's advisory board to boost global growth and guide enterprise market expansion and strategic partnerships.

LinkDaddy launches AI-driven Backlink Strategy Report, slashing SEO analysis time from hours to under an hour for agencies and marketers.

StackAdapt strengthens its Australian presence with senior hires Chris Scudder and Sam Schneider to drive further growth in NSW and Victoria markets.

SOUTHSTART 2026 returns to Adelaide, uniting founders, investors, and innovators across Australia’s startup and technology sectors in March.

Despite 81% of Australian business leaders valuing branding as vital, only 16% plan to boost investment, revealing a gap between belief and action.

79% of Indian marketers plan to increase AI use, yet only 46% feel confident using it effectively, revealing a major confidence gap despite rising adoption.

Nearly all large US firms use AI, yet only half see widespread benefits as integration and impact measurement remain major challenges.

A survey of 164 Australian CEOs finds 81% value branding, yet only 16% plan to boost brand investment, highlighting a gap in structured brand management.