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Advertising Technologies (Adtech) stories

Innovid boosts Social Ads Manager with Reddit tools
Marketing Technologies

Innovid boosts Social Ads Manager with Reddit tools

Innovid adds Reddit, Meta optimisation and Google CM360 tools to Social Ads Manager, promising smoother cross-platform social campaigns.

By Melania Watson • 4 min read • Thu, 18th Dec 2025
Understanding the holiday shopper: A retailer's guide to winning the season
Customer Experience

Understanding the holiday shopper: A retailer's guide to winning the season

Australian holiday shoppers are spending strategically, forcing retailers to sharpen promotions, personalise offers and boost in-store experience.

By Brendan Straw • 5 min read • Tue, 16th Dec 2025
AppsFlyer Index shows tighter race in mobile ads
Gaming

AppsFlyer Index shows tighter race in mobile ads

AppsFlyer's 2025 Index shows Meta, TikTok and others closing in on Google and Apple as mobile ad spend concentrates at the top.

By Kaleah Salmon • 3 min read • Tue, 16th Dec 2025
PvX ROAS insights: What Is driving UA performance today
Gaming

PvX ROAS insights: What Is driving UA performance today

PvX reveals why early ROAS and sticky monetisation curves now dictate mobile gaming UA performance, channel strategy and payback risk.

By Zhen Jie Sim • 10 min read • Mon, 15th Dec 2025
Australia under-16 social media ban sparks backlash
Data Protection

Australia under-16 social media ban sparks backlash

Australia's under-16 social media ban faces mounting criticism amid doubts over age checks, privacy risks and the impact on advertisers.

By Shannon Williams • 4 min read • Fri, 12th Dec 2025
Gen Z trust creators over brands for tech decisions
Mobile Device Management

Gen Z trust creators over brands for tech decisions

Gen Z now trust online creators over tech brands, reshaping how phones, wearables and smart home devices are discovered and bought.

By Shannon Williams • 5 min read • Fri, 12th Dec 2025
Australia youth social media ban reshapes brand risk
Data Protection

Australia youth social media ban reshapes brand risk

Australia's youth social media ban forces brands and cyber experts to rethink risk, digital literacy and how they reach young audiences.

By Kaleah Salmon • 5 min read • Wed, 10th Dec 2025
PvX secures USD $250 million to boost user acquisition for apps
Software-as-a-Service

PvX secures USD $250 million to boost user acquisition for apps

PvX secures over USD $250 million for non-dilutive user acquisition backing 20 app firms, plus USD $4.7 million to expand its SaaS tech.

By Sean Mitchell • 3 min read • Mon, 8th Dec 2025
Vistar Media launches free global DOOH creative certification
Digital Signage

Vistar Media launches free global DOOH creative certification

Vistar Media has launched a free global certification to boost marketers' skills in strategic creative for digital out-of-home advertising campaigns.

By Catherine Knowles • 3 min read • Fri, 5th Dec 2025
The creative arms race: How AI and UA funding is changing the landscape of gaming
Gaming

The creative arms race: How AI and UA funding is changing the landscape of gaming

AI and user acquisition funding are accelerating ad testing in gaming, making creative velocity key to success in today's competitive mobile market.

By Ridzki Syahputera • 6 min read • Fri, 5th Dec 2025
Brands boost BFCM revenue by 38% with creative ad expansion
Marketing Technologies

Brands boost BFCM revenue by 38% with creative ad expansion

Brands boosted Black Friday and Cyber Monday revenue by 38% year-on-year through varied creative ads, despite only a 13% rise in ad spend, analysis shows.

By Catherine Knowles • 2 min read • Fri, 5th Dec 2025
2026 Predictions: Marketing and ad trends across APAC
Marketing Technologies

2026 Predictions: Marketing and ad trends across APAC

In 2026, APAC's ad scene will focus on smarter multi-screen measurement, AI-driven campaign optimisation, and growing importance of Connected TV's home screen.

By Nexxen • 7 min read • Thu, 4th Dec 2025
Ocado Ads partners with Epsilon to boost retail media targeting
Marketing Technologies

Ocado Ads partners with Epsilon to boost retail media targeting

Ocado Ads partners with Epsilon to launch a retail media solution linking verified shopper data across TV, audio and online for better ad targeting.

By Sean Mitchell • 3 min read • Wed, 3rd Dec 2025

Stories from Other Regions

Advertising Technologies (Adtech) stories

AI images skew UK jobs towards white, male workers
Data Science

AI images skew UK jobs towards white, male workers

A study finds AI image tools depicting UK jobs in 2025 heavily favour white, male workers, deepening existing gender and racial imbalances.

By Shannon Williams • 4 min read • Fri, 12th Dec 2025
Gen Z drives shift from ads to creator-led influence
Digital Transformation

Gen Z drives shift from ads to creator-led influence

Gen Z is turning away from polished ads and backing creators, forcing brands to pivot towards social commerce and community-led influence.

By Sean Mitchell • 4 min read • Wed, 10th Dec 2025
Awin recovers over USD $250 million in lost affiliate revenue
Marketing Technologies

Awin recovers over USD $250 million in lost affiliate revenue

Awin's Conversion Protection Initiative has helped brands recover over USD $250 million in lost affiliate revenue, boosting conversion rates and sales significantly.

By Sean Mitchell • 3 min read • Fri, 5th Dec 2025
2026 trends: AI's impact on advertising strategy and execution
Data Analytics

2026 trends: AI's impact on advertising strategy and execution

Nexxen's AI suite nexAI will revolutionise 2026 advertising by enhancing planning, optimisation and real-time insights across TV and streaming platforms.

By Staff Writer • 4 min read • Thu, 4th Dec 2025