Media.Monks, the digital-first advertising and marketing services firm, has achieved Gold Partner status with Optimizely, one of the digital experience platform (DXP) providers. This achievement marks a significant milestone for Media.Monks in its quest for continued expansion and excellence in the digital experience space.
Optimizely offers an industry-first operating system for marketing. It aims to accelerate every step of the marketing lifecycle via a single unified workflow powered by embedded AI. According to a study by Forrester Consulting, a composite organisation saw a 370% return on investment (ROI), $9.84 million net present value (NPV) and $1.1 million in savings in increased developer productivity over three years by utilising Optimizely's DXP.
Securing the Gold Partner certification required Media.Monks to satisfy high sales, training, and certification requirements from Optimizely. This included participation in Optimizely Education training and certification of a minimum of seven Optimizely Certified Professionals. The certification recognises Media.Monks as a value-add seller of Optimizely's Digital Experience Platform, bringing established product expertise, proven competency, documented delivery expertise, and certified resources to mutual customers.
Ben Combe, MediaMonks Director of Optimisation and Personalisation APAC, emphasised the significance of experimentation in the digital space. "We have established robust experimentation and personalisation methodologies that have consistently delivered outstanding outcomes for our clients. Partnering with Optimizely allows us to scale these methodologies and take our capabilities to new heights," he stated. Combe highlighted that "experimentation lies at the core of our mission to marry creativity with data and technology to deliver transformative digital experiences."
Tyler Pietz, MediaMonks Global EVP of Data, highlighted the strategic alignment between the companies. He stated, "At MediaMonks, we are committed to using data to deliver world-class digital experiences by partnering with the best-in-class platforms. Optimizely's position as a market leader in experimentation and digital experiences aligns perfectly with our vision."
Despite Optimizely's marketing technology, MediaMonks faces non-technology-related challenges in the market, including limited creative options for personalisation, insufficient insights for decision-making, and organisational structures that hamper marketing experimentation. However, MediaMonks addresses these hurdles through strategic consultation, cross-functional expertise, demonstrable results, and AI-driven analytics content.
To overcome these, Pietz stated, "As we move towards AI-driven optimisation of customer experiences, experimentation will be key to unlocking their full potential. Optimizely is a key partner in this journey, providing us with the technology to harness the power of AI and deliver personalised, data-driven experiences."
In acknowledgement of the partnership, Jessica Dannemann, Chief Worldwide Partner Ecosystem for Optimizely, said, "Optimizely is proud to have this relationship with a world-class partner like Media.Monks. Media.Monks has risen to the occasion to earn Gold status and identify as a partner experienced in leveraging the Optimizely product portfolio to help growing companies unleash their digital potential."
Optimizely’s network consists of over 700 partner organisations across 30 countries. The firm aims to connect with qualified partners with a wealth of experience, creative team members, global reach, and a collective eye towards future opportunities to ensure sustained success for their clients.