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How to prepare bylines for publication on our sites
At TechDay, we offer paid options for organisations in the information technology (IT) eco-system to submit bylines.
Below are the specifications for those who have already booked a byline and are about to submit the content.
These bylines are also described as guest posts, thought leadership or opinion columns.
Written bylines are thought leadership columns based on a relevant technology theme that resonates with our audiences. While we are open to bylines about most topics and trends, every submission must already be booked with your account manager and then meet our publication guidelines. The readers will trust and respect the author and piece more if you don't mention your products and solutions constantly. We will decline overt product pieces.
Here are our key guidelines:
- It must be a byline/thought leadership/opinion piece, not a press release
- With a length of between 500 and 1,000 words (We recommend about 650)
- Written by a thought leader who has expertise in the subject matter on a trend/development relevant to the niches covered by our sites
- Do not excessively mention the company name or product names in the body of the byline
- That trademark and copyright symbols have been removed
- Written in the appropriate form of English (British/ American) to the region, it is relevant for
- Written in a formal and authoritative tone that does not contain colloquial language.
- A full author name, job title and company are needed. A human name has power over just a company name.
An exclusive article submitted to TechDay will perform better than a non-exclusive column. As a result, we prefer and recommend exclusivity but don't require it.
Ideally, the article will be accompanied by a 1200 pixels wide x 677 pixels high image, although we can provide these from our stock photography partnerships.
The author of the content will be credited at the beginning of the article By Name, Job Title, and Organisation.
TechDay reserves the right to edit the content for clarity and brevity before publication.