DEPT named Adobe partner of the year for digital innovation in India

DEPT has been recognised as Adobe's Digital Strategic Innovation Partner of the Year in India, a key accolade from Adobe's annual awards celebrating alliance partners driving bold innovation and digital transformation.

The award highlights DEPT's use of Adobe solutions to accelerate digital experiences for leading brands across India, underscoring its growing influence in the region. One standout initiative is DEPT's Accessibility Plugin, designed to integrate seamlessly with Adobe Experience Manager (AEM). With minimal setup requirements, the plugin supports Web Content Accessibility Guidelines (WCAG) compliance, enhancing inclusivity for users of all abilities.

DEPT has also scaled its Adobe-focused operations by building a global team of over 550 experts, including more than 120 certified specialists, who manage projects across the Adobe ecosystem, from AEM to the Adobe Real-Time Customer Data Platform (CDP).

This latest recognition adds to DEPT's award history, having previously been named Adobe Solution Partner of the Year for APAC in 2019, 2021, and 2022.

The agency's approach is built on a 50/50 blend of technology and marketing services, a model it calls "experience engineering." This strategy has helped brands such as HDFC Bank, HSBC, Tata Capital, Bajaj Allianz, Grasim (Birla Opus), Piramal Finance, Apollo Tyres, and Tata AIA deliver faster, more personalised, and innovative digital experiences.

DEPT will also participate in the upcoming Best of Adobe Summit in Mumbai on June 4, where it plans to showcase recent Adobe-powered projects and share insights into its approach to digital transformation.