StackAdapt appoints Alessio as APAC marketing director
StackAdapt has appointed Alessandra Alessio as Director of Marketing for the Asia-Pacific (APAC) region.
Alessio, who joins StackAdapt after a notable 16-year tenure at Google, will be tasked with spearheading growth initiatives across the APAC region. Her experience spans nearly two decades in digital advertising, with a particular focus on adtech, measurement, and data privacy solutions.
Based in Singapore, Alessio previously held the position of APAC Product Marketing Lead, Scaled Ad Programs at Google. In Australia, she served as the regional product marketing lead for Google's ads measurement, tech and data solutions.
In her new role, Alessio will be responsible for elevating StackAdapt's brand and presence across the APAC market. She will lead the implementation of marketing strategies designed to showcase the company's capabilities and assist brands in navigating an increasingly complex digital landscape.
Alessio commented on her new role, saying, "I was drawn to StackAdapt by its powerful multi-channel media buying platform and its incredible culture, which prioritizes delivering exceptional service to agency and brand clients. With significant growth plans for APAC, I'm thrilled to help drive the next phase of expansion and innovation in the region."
This appointment is the latest in the creation of a senior executive team across the APAC region for StackAdapt, following recent appointments in Hong Kong and Japan.
StackAdapt Asia-Pacific Vice President Liam McCarten remarked, "I'm delighted that Alessandra chose to join StackAdapt. Her deep understanding of our audiences, our industry and our region will only fuel our ability to grow our brand & our business. We've made a lot of progress in growing our visibility across APAC, but no doubt Alessandra will lead strategies and tactics that will elevate our standing and differentiation even further. We really believe we're building a standout team in the industry. Alessandra fuels that belief."
