EasyDMARC appoints Allan Richards to boost global MSP growth

EasyDMARC has announced the appointment of Allan Richards as its new Global MSP Growth Lead.

Richards will work with EasyDMARC's international network of managed service providers (MSPs) to enhance their Domain-based Message Authentication, Reporting, and Conformance (DMARC) offerings. His responsibilities will include increasing revenue via email security solutions.

Richards is an experienced professional in cybersecurity channel sales, with nearly two decades in the field. Prior to joining EasyDMARC, he was at OpenText as Channel Sales Manager, where he managed the North American sales team, recruiting and training various channel partners. He previously worked more than ten years at AppRiver, which OpenText acquired in 2021, contributing significantly to successful channel sales strategies there.

As part of his new role at EasyDMARC, Richards is tasked with strengthening the company's global partner relationships, especially in the US, UK, and ANZ regions. He will focus on building strong connections with partners, ensuring a seamless onboarding and support experience, and providing necessary resources, including technical training and support, to empower partners in effectively marketing and selling DMARC solutions.

The hiring of Richards coincides with significant shifts in the email security regulatory landscape, marked by increasingly sophisticated AI-driven phishing threats. Following the successful DMARC implementation for bulk senders at Google and Yahoo, MSPs face increased pressure to offer robust security solutions to protect their clients from these escalating digital threats.

This development comes on the heels of EasyDMARC's conclusion of a USD $20M Series A funding round. The company confirmed its focus on channel growth as a central business strategy, announcing a series of initiatives and its ConnectWise platform integration to continue empowering MSPs.

Gerasim Hovhannisyan, CEO and Co-Founder of EasyDMARC, commented: "We're doubling down on our channel strategy this year, and I'm thrilled to welcome Allan to the EasyDMARC team as we work towards that. His extensive experience in cybersecurity channel sales and his track record of partner success will be instrumental in helping us expand our partner ecosystem while providing them with the best possible experience. As email security remains high on the agenda, we want to provide our partners with the best resources to achieve consistent DMARC revenue. Allan's deep understanding of the cybersecurity industry and MSPs' needs will be instrumental in providing that personalised partner enablement across our priority markets, ensuring they can effectively market and sell our solutions."

Allan Richards also expressed his enthusiasm about joining EasyDMARC, stating: "EasyDMARC already has a strong reputation as a DMARC provider, and I'm excited to be joining the team to simplify email deliverability for our partners and their clients. By providing our partners with the necessary training, tools and resources, we can expand DMARC's reach, help boost partner revenue, and enhance their clients' overall security posture. I look forward to personally collaborating with more partners, supporting our joint marketing efforts, and building upon EasyDMARC's success as a trusted DMARC solutions provider."